1. How to grow your business with an online video strategy
It’s a YouTube World!
How to grow your business with an online video strategy

4. YouTube (by the numbers)
??? hours of video uploaded every minute.

5. YouTube (by the numbers)
100 hours of video uploaded every minute.

6. YouTube (by the numbers)
100 hours of video uploaded every minute.
??????? unique visitors visit each month

7. YouTube (by the numbers)
100 hours of video uploaded every minute.
1 Billion unique visitors visit each month

8. YouTube (by the numbers)
100 hours of video uploaded every minute.
1 Billion unique visitors visit each month
??????? hours of video watched each month

9. YouTube (by the numbers)
100 hours of video uploaded every minute.
1 Billion unique visitors visit each month
6 Billion hours of video watched each month

10. YouTube (by the numbers)
100 hours of video uploaded every minute.
1 Billion unique visitors visit each month
6 Billion hours of video watched each month
80% of traffic comes from outside the United States

11. YouTube (by the numbers)
100 hours of video uploaded every minute.
1 Billion unique visitors visit each month
6 Billion hours of video watched each month
80% of traffic comes from outside the United States
2nd Largest Search Engine in the world

12. YouTube (by the numbers)
100 hours of video uploaded every minute.
1 Billion unique visitors visit each month
6 Billion hours of video watched each month
Reaches more adults than any cable network
80% of traffic comes from outside the United States

13. Who we are
Power Web Videos

14. Who we are Power Web Videos
Create & Produce online content marketing videos

15. Who we are Power Web Videos
Create & Produce online content marketing videos
Build a video strategy for businesses across many industries, over 600 content marketing videos

16. Who we are Power Web Videos
Create & Produce online content marketing videos
Build a video strategy for businesses across many industries, over 600 content marketing videos
Strategy includes websites, YouTube, video s, QR codes, Mobile Landing Pages

17. Who we are Power Web Videos
Create & Produce online content marketing videos
Build a video strategy for businesses across many industries, over 600 content marketing videos
Strategy includes websites, YouTube, video s, QR codes, Mobile Landing Pages
22-year broadcast career/ 3-time Emmy Award Winner

18. Sample Clients

19. POWER OF WEB VIDEOS

20. POWER OF WEB VIDEOS 88% more time spent on websites with videos
Source: Mist Media, MediaPost, Invodo, Forrester Research

21. POWER OF WEB VIDEOS 88% more time spent on websites with videos
60% will watch video over reading text
Source: Mist Media, MediaPost, Invodo, Forrester Research

22. POWER OF WEB VIDEOS 88% more time spent on websites with videos
60% will watch video over reading text
57% more confident in company, product or services
Source: Mist Media, MediaPost, Invodo, Forrester Research

23. POWER OF WEB VIDEOS 88% more time spent on websites with videos
60% will watch video over reading text
57% more confident in company, product or services
42% more likely to make purchase decision after watching a video
Source: Mist Media, MediaPost, Invodo, Forrester Research

24. POWER OF WEB VIDEOS 88% more time spent on websites with videos
60% will watch video over reading text
57% more confident in company, product or services
42% more likely to make purchase decision after watching a video
50% more likely to land on Google 1st page
Source: Mist Media, MediaPost, Invodo, Forrester Research

25. What is content marketing?

26. Content Marketing
The art of communicating with people without direct selling. It’s non-interruption marketing

27. Content Marketing
The art of communicating with people without direct selling. It’s non-interruption marketing
Instead of selling your products or services, you are delivering information that makes the viewer more informed and educated.

28. Content Marketing
The art of communicating with people without direct selling. It’s non-interruption marketing
Instead of selling your products or services, you are delivering information that makes the viewer more informed and educated.
A conversation with the consumer

29. Creating Content Marketing Videos
Be Real (No commercials)

30. Creating Content Marketing Videos
Be Real (No commercials)
Be Short – Approx. 1:00 minute

31. Creating Content Marketing Videos
Be Real (No commercials)
Be Short – Approx. 1:00 minute
Educate

32. Creating Content Marketing Videos
Be Real (No commercials)
Be Short – Approx. 1:00 minute
Educate
Series of Videos

33. Types of Videos
Website Welcome

35. file:///.file/id=
file:///.file/id=

38. Types of Videos
Website Welcome
Tour of Facility

39. Andrew Taylor Dental

41. Types of Videos
Website Welcome
Tour of Facility
Services

44. Types of Videos
Website Welcome
Tour of Facility
Services
Testimonials

45. Action Points
Create (5) one minutes instead of (1) five minute video

46. Distribution Strategy of Videos
Website

48. Action Points Create (5) one minutes instead of (1) five minute video
Place video on the first “fold” of website

49. Action Points Create (5) one minutes instead of (1) five minute video
Place video on the first “fold” of website
Place other videos throughout the website

50. Distribution of Videos
Website
You Tube One Channel

52. Distribution of Videos
Website
You Tube One Channel
Video s

53. Video

54. Distribution of Videos
Website
You Tube One Channel
Video s
Facebook

55. Facebook Profit Nearly Triples
“We see a world where video is first, with video at the heart of all of our apps and services,” Mark Zuckerberg, Facebook’s chief executive- July 26th, 2016.

56. Facebook Video Ad

57. YouTube Advertising

58. Three Types Advertising
In-Search

59. In-Search

60. Three Types Advertising
In-Search
In-Display

61. In-Display

62. Three Types Advertising
In-Search
In-Display
In-Stream (Skippable AD)

63. In-Stream

64. Three Types Advertising
In-Search Pay per click
In-Display Pay per click
In-Stream Pay only when viewer watches for :30 or length of commercial if shorter.

65. UroGyn Specialist of Florida