1. ActiveVideo Integrating Online Video with Pay TV Experiences

2. “The information contained herein is provided for information purposes only and is intended only to outline ActiveVideo presently anticipated general technology direction. The information in the presentation is not a commitment or an obligation to deliver any product, product feature or software functionality and ActiveVideo reserves the right to make changes to the content and timing of any product, product feature or software release. Prices for any future product or software included herein will be separately negotiated when and if such product or software becomes available.”

3. ActiveVideo Data Session control – IR Commands Video UX - Content
Nano Client
STB
UX - Content

4. CloudTV StreamCast – Integrate Online Video with Pay TV Experiences
Pay-TV Operator
Internet
VOD
Multi-
DRM
MVPD
OTT
Premium
OTT
New
Engines
Existing Cable STB
Existing IP STB
Next-gen IP STB
Rapid Time-to-Market
Unlock New Business Models
Preserve Pay TV Bundle

5. Successful OVP Expansion Strategy driven by the 3C’s
Maintain OVP experience in Pay-TV world
Content Experience
Content Protection
Translate OVP content into Pay-TV format
Content
Delivery
H.264 with ABR
MPEG2 or H.264
Online Video
Pay-TV
Translate OVP DRM into Operator Security paradigms

6. Delivering Online Video to Every Set-Top Box
StreamCast
CloudTV
Product
DRM Bridge
Media Bridge
CloudTV
Market Proofpoint

7. CloudTV StreamCast Components
Translates OVP DRM to Pay-TV Provider Conditional Access Systems
Vendor-Approved Multi-DRM Solution
Pay-TV Operator approved CAS Integrations
DRM Bridge
Convert OVP video to Pay-TV Provider video and transport formats
Mixes graphics overlays with OVP video
Uses Real-time Hardware-Assisted Video Transcoder
Supports Video Pass-Through for Pay-TV Provider matching video formats
Media Bridge
CloudTV Server-Side Overlays
Real-Time Hardware-Assisted Video Transcoding
Media Source WebAPI Support
Dual-Path Rendering
Video-Pass Through
CloudTV

8. StreamCast High Level Architecture
ActiveVideo
OVP: Online Video Provider
Client
Side
Overlay
Sever
Side
Overlay
Stitcher
Data
Video
OVP
WEB Server UX
Nano Client
IP STB
Nano Client
QAM STB
CloudTV
Origin
Edge QAM
Media Bridge
TS H.264
CSM
Session Manager
TS H.264/Mpeg2
DRM Bridge
CDN
Eg. Content ABR H.264
DRM Widevine

9. Complete Hulu Experience on Cablevision Optimum TV Channel 605
Challenge
Create new video experiences for Cablevision subscribers by bringing Hulu’s web UI and content library to TV, without tailoring to individual STBs
Results
Breakthrough collaborative relationship between online video and pay-TV:
Ability of 2.6M Cablevision subscribers to seamlessly access Hulu content experiences
Hulu brand consistency and HD Quality of Experience on existing Cablevision STBs
Ability to immediately trial and subscribe to Hulu directly from Cablevision STBs
Solution
Virtualize STB functionality to deliver Hulu as a channel integrated with Cablevision’s Optimum TV linear and on-demand content.
Single HTML5 app is rendered from the cloud and delivered uniformly to all STBs
Experience
CloudTV StreamCast enables rich Hulu content on Optimum TV with no switching of TV inputs, online video devices or remote controls
“This new delivery of Hulu, facilitated by ActiveVideo cloud technology, provides Optimum customers with a truly unparalleled experience when accessing their cable and Hulu subscriptions from their television.” - Tom Montemagno, EVP of programming, Cablevision
“We are thrilled that Optimum customers can now access Hulu’s content library without having to leave their cable TV environment” - Tim Connolly, SVP of Distribution and Strategic Partnerships, Hulu

10. Cablevision’s Optimum TV: First Dedicated Channel Access to Hulu by Cable
Launched on April 8, 2016 using CloudTV StreamCast

11. YouTube as a Channel on Existing STBs
Challenge
Reinforce the value of pay-tv bundle by bringing online video to existing STBs at scale
Results
Exceeded business metrics on all counts without any marketing push:
68% of customers tried the service; 83% repeat users
~4MM minutes/day of YouTube content viewed
Close to an hour of viewing time per session
Results show YouTube viewing complements linear TV viewing
Solution
Deliver YouTube as part of Pay-TV bundle as a channel in partnership with Metrological
2015 Innovation Award Winner
Experience
CloudTV StreamCast enabled UPC to bring YouTube to 200,000 STBs at launch, and 520,000 within 9 months
“The hardware cost of the service is ‘a very small addition,’ less than 1 Euro per set-top box.” -UPC Hungary