1. free friends keeping our friends free
Zoohackathon, San Diego Zoo Safari Park, California
October 9, 2016
Dwayne Gergens
Helga Gergens
Jenifer Hedrick

2. Problem Statement – Animal Trafficking Prevention Needs Conservation Funding
We are looking to make an impact, and
We want to give our message a starring role 
Turning insights into action
There has been an awakening….. we demand it    
Our solution is this button

3. Call to Action, Solutions & Introduction to our Product
free friends a campaign to educate, engage and create a sustainable and scalable funding source to stop animal trafficking in collaboration with…
Web Based
Advertisements
Friendly Ambassadors

4. How it works – Partnerships with Animal-Centric Businesses
Connecting the spots
Partner with like minded businesses to add a link on animal conservation to their website 4

5. How it works - Link from Partner Website to Ours
free friends Website
If it goes well, the Partner company can have a tax write-off
Animal conservation and eliminating trafficking is a winning philanthropic cause for Animal-centric companies
Low effort to add the link
Connecting the spots 5

6. How it works - free friends Campaign to educate & engage
..then the fun starts
Adult
Coloring Book 6

7. How it works - Donations
Please Make a Donation
Your Donation Makes a Difference
Connecting the spots…you can make a difference
Keeping our friends free
..and finally a
friendly
request

8. How it works - and our gift to you for your donation
Coloring Book App – Our gift to you Thank You! Donations Make a Difference
Keeping our friends free
Coloring Book Hard Copy
Fun for the whole Family
Hard copy available at Amazon.com
Against Trafficking

9. Why Give Away a Coloring Book for your Donation?
Coloring Book sales has increased 400% in the past 2 years
Searches lead to education and engagement
Searches lead to increased donations and potential sales
Searches lead to increased use of technology to stop animal trafficking

10. Global Participation in Coloring Book Design
Criteria for Design:
Reaching out to global communities partners for input
Paying a fair price for fair trade for art and music
In countries where poaching is prominent
Contributions by poachers will be given special consideration
Global Diversity in Storytelling
Spreading the message, Animal Trafficking is bad for everyone
Global Coloring Book Competition
Global Panel of Judges
Local Community Coloring Book Competition
Qualifies for Global Competition
For example, Cheetah & Dog Storytelling
ZOO keeper stories

11. How much is going to cost & who is going to pay for it
(under development)
Activity
cost
Funding Source
free friends website development
25k
Start up funds
Partnering with existing on-line companies
People & things to make it happen
60k
subtotal
110k
Coloring Books 5k
Coloring Book Campaign
20k
People & things to make it happen
45k
Movie Theatre advertising
50k
Proceeds
Making the Ad
125k

12. free friends Keeping our friends free Come join us!

13. Expansion and Global Visibility- But there’s more…
With updraft, free friends can grow and morph into an even greater campaign to educate, engage and create a sustainable funding source
For example why not give the topic a staring role?
Advertise in theatres for Animal-Centric movies
Connecting the spots

14. Many Thanks to our friends
Our Hosts - San Diego Wild Animal Park, Zoo Keepers and Staff
Suzanne Hall -  Conservation Program Specialist Conservation Program Specialist in Conservation Partnership Development.
Gabriel A. Miller, Ph.D. Senior Scientist San Diego Zoo Institute for Conservation Research, Conservation Partnership Development
Demark Schulz - Regional Policy Advisor US State Department
Judith Garber - Acting Assistant Secretary Bureau of Oceans and International Environmental & Scientific Affairs, US department of State
Tim Ryan - Startup Weekend San Diego   
Fellow Hackers