1. CHAPTER 5 Management Functions
SPORTS AND ENTERTAINMENT
4/11/2018
CHAPTER 5 Management Functions
5.1 Planning
5.2 Organizing
5.3 Implementing and Controlling
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2. GOALS Discuss the purpose and benefits of planning.
LESSON 5.1 PLANNING
GOALS
Discuss the purpose and benefits of planning.
Describe the planning process.
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3. THE PURPOSE OF THE PLANNING PROCESS
Planning is the process of deciding what objectives to follow in the future and what to do to achieve those objectives.
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4. THE PURPOSE OF THE PLANNING PROCESS
Every employee becomes actively involved in the actions of the organization.
1st, if everyone is involved the planning, then the plans are naturally better.
2nd, knowing the big picture helps employees understand the direction of the organization
3rd, by knowing and contributing, employees become empowered and feel a sense of self-worth
4th, by participating, all members become more future-oriented.
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5. THE PURPOSE OF THE PLANNING PROCESS
Statistics indicate the TV viewership, fan interest and participation in sports by kids are down.
NBA is sponsoring nationwide Fan-Jams where kids can learn about basketball from the pros.
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6. TYPES OF PLANS Informal plan Formal plan
A loose collection of thoughts about how to do something.
Informal plans frequently change.
Formal plan
Usually written and well thought out.
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7. THE PLANNING PROCESS Establish objectives Analyze the situation
Determine alternative courses of action
Evaluate alternatives
Choose an alternative and implement your plan
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8. THE PLANNING PROCESS Descriptive plan
States what is to be achieved and how.
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9. ESTABLISH OBJECTIVES
What do you want to accomplish?
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10. ANALYZE THE SITUATION
What does the plan relate to and what is its background?
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11. DETERMINE ALTERNATIVE COURSES OF ACTION
What are several ways to solve your problem?
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12. EVALUATE ALTERNATIVES
What are the pros and cons of each solution?
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13. CHOOSE AN ALTERNATIVE AND IMPLEMENT YOUR PLAN
What is the best course of action to take?
How will you put your plan into action?
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14. GOALS Describe the reasons for and benefits of organizing.
LESSON 5.2 ORGANIZING
GOALS
Describe the reasons for and benefits of organizing.
Explain factors that affect the structure of an organization.
Describe how authority is delegated in organizations.
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15. ORGANIZING SPORTS AND ENTERTAINMENT EVENTS
Organization – people whose specialized tasks are coordinated to contribute to the company’s goals.
Reasons for organizing
Benefits of organizing
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16. REASONS FOR ORGANIZING
Establish lines of authority
Improves the efficiency and quality of work through synergy
Improves and enhances communication
Upward communication – when an employee tells a supervisor about a problem.
Downward communication – when a supervisor tells an employee how to meet a goal or objective.
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17. BENEFITS OF ORGANIZING
Become specialized in work tasks
Implement new advances in technology more rapidly
Understand and react to external forces more efficiently
Use power and authority more productively
Specialization – when work is given to those people who can best accomplish the tasks.
External factors – outside the organization’s control (economy, culture, laws, competition)
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18. ORGANIZATIONAL STRUCTURE AND DEPARTMENTS
Factors of structure
Creating departmental structure
(Ex: Montreal Expos – MLB took over the team from previous management)
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19. FACTORS OF STRUCTURE
Strategy – organization’s long-term plan for meeting objectives. Must have strategy to succeed.
Size
Environment – how work is done.
Mechanical environment – tasks are specific and top managers primarily make decisions. Communication is narrow and limited.
Organic environment – decisions are made through empowerment and networking. Communication flows.
Technology
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20. CREATING DEPARTMENTAL STRUCTURE
Departmentalization – the process of grouping jobs into related work units
Functional departmentalization – the work is grouped by basic function (Ex: production, marketing, finance, HR)
Product departmentalization – include all activities necessary to produce and market a product.
Geographic departmentalization – physically spread out over several states or countries.
Customer departmentalization – focuses on customers and their needs.
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21. WHO IS IN CHARGE OF THE ORGANIZATION?
Line authority
Presidents, CEOs, sales managers, event planners, directors, producers.
All can issue orders
Staff authority
Staff managers
Do not issue orders. They assist and advise line managers.
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22. LESSON 5.3 IMPLEMENTING AND CONTROLLING
GOALS
Explain the activities of the implementing function.
Describe the management control process.
List and describe the three steps for efficient control.
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23. THE IMPLEMENTING FUNCTION
Effective communication
Communication is an essential part of implementing.
Employee motivation
Motivation – a set of factors that influence an individual’s actions toward accomplishing a goal.
Managers use rewards and penalties to encourage employee motivation.
A key to motivation is knowing what employees value and giving these rewards for achieving company goals.
Efficient work teams
Operations management
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24. WHY SHOULD MANAGERS PRACTICE CONTROL?
Control means knowing what is occurring in comparison to preset standards or objectives.
Control addresses three questions:
Where are we now?
Where do we want to be?
How can we get there from here?
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25. THE MANAGEMENT CONTROL PROCESS
Standards
Feedback system
The management control process matches inputs (information) to outputs (results).
Feedback is a vital part of the manager’s control process.
Feedback allows all members of the organization to feel that they are empowered to affect decisions.
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26. REQUIREMENTS FOR EFFECTIVE CONTROL
Establish standards
Monitor results and compare them to standards
Correct for any deviations
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