1. eb.in-games
In Game Video Ads for Casual Games

2. - Current Business With Yahoo
Agenda:
11:00am – Introductions
- About Eyeblaster
- Current Business With Yahoo
- Basic Education on Eyeblaster Technology
- Display Capabilities
- Basic Rich Media Functionality
- Backend Platform
12:00pm - Lunch (Yahoo! Campus)
1:00pm - Understanding Integration
- The Components and Process
- Ad sizes / Demo
- Ads Frequency In-Game
- Ad-Inventory Creation, Monetization & Management
- Reporting and Tracking
- Proposed next steps
2:00pm - END

3. Eyeblaster Overview The Global Leader in Digital Advertising
Eyeblaster is the global leader in rich media advertising technology and the provider of the Eyeblaster Rich Media Platform (RMP)
Founded in 1999
15 Offices in 11 countries
More than 130 employees
Used by thousands of agencies, publishers and creative shops
800 live campaign at any given moment
Serving billion of impression every month

4. Fox Group & Eyeblaster Leading with Global Presence and Support 
Local presence for account support √
Accounts hierarchy for management and reporting
√ ®
Assets management

5. Eyeblaster Overview Global Leader in Digital Marketing Solutions
Pioneer in proving the branding value of online advertising
Platform serves billions of ad impressions per month
More than 15,000 campaigns for premium brands have run on the platform
First rich media provider approved by Yahoo!, AOL, and MSN
More than 2,500 websites and networks worldwide support the Eyeblaster platform
Used by more than 2,500 agencies, publishers and creative shops worldwide
International world class network operations
Winner of multiple awards from organizations including ClickZ, MediaPost, IAB, and AD:TECH

6. Eyeblaster’s Marquee Customers
Deep Relationships with Leading Brands, Agencies and Publishers

7. Long Partnership First Rich Media Vendor Approved by Yahoo! in 99
Yahoo!  Spent $ 1.3MM  with EB in '05  / Worldwide
Expected to Grow 30% in '06
Run  5  Different Ads formats
Yahoo ! Utilizes Eyeblaster ASP+ Model
Yahoo!  is Part of Eyenet

8. Understanding The Rich Media Basics
Display Capabilities and Ad Format
Expandable
Floating
Synchronized
VideoStrip
Caesars 24/7
Phantom of the Opera
Bahamas Air
Alexander
Polite
Push Down
Behavioral
VideoClip
Ray
Nike
MSN Music
Levis
Full Page Overlay
Commercial Break
Nissan
L’Oreal

9. EB Server Y! Ad Server Web page Agency Starcom Advertiser Publisher
Ask for Ad (Include info on the placement)
Web page
Trafficking Campaign Tags
Send EB Tags
Call EB For Ad
Report Impression, Interactions, Click Through etc
Agency
Starcom
Advertiser
Sony Pictures
Publisher
Yahoo
Creative Shop
AKQA

11. Food?

12. Understanding The Integration
The Components
Game is Wrapped By Yahoo / Trymedia
Naked EB Enabled Game Provided by Game Developer
Mini Install Provided by EB

13. Ads Sizes / In Game Format
Standard Sizes
320x240 / 300x250 Streaming Video
+ Full Screen Video 1 2
120x90 Reminder
Between level pre-roll

14. Eyeblaster In Game – Advanced Capabilities / Demo In Game Streaming Video / In Game Reminder / In Game Buy / Integrated Images

15. This is the real reason it works The promise
+ In-Game Advertising
Revenue per Game Download
License + Subscription
Time

16. This is the real reason it works Per download revenue increases significantly
Extra 30 min trial
Video Ad every 10 min
No Ads
No time limit
Video Ad every 10 min

17. This is the real reason it works Total revenue increases significantly

18. Reports Are Available on Yahoo Ad Server
Reporting & Tracking
Complete Detailed Reports for Advertisers and Yahoo Games
Reports Are Available on Yahoo Ad Server
Advanced Reports for Yahoo and Advertisers on EB / Platform Demo
Game Related Reports

19. Suggested Next Steps / Trial Option Gradual Release
Mode
Beta Trial
Trial
Controlled Release
Dates
December 06
Q1 07
Q3 07
Number of Games
4-6
10-20
20-30
Advertisers
By EB or Y! Y!
Distribution
Beta Pages or
Yahoo Games Limited
Yahoo Games
Downloads
5k-10k
150k-300k
500k
Expected Results
Operational Understanding
Initial Results / Impressions
Users Feedback
Clear Commercial Potential
Initial Revenues
Significant Revenues

20. Next Steps Eyeblaster Yahoo
Standard Tools for Complete Control & Flexibility
Eyeblaster
Assign Account Manager for the Project
Assign Tech Manager for the Project
Suggest Detailed Test Plan
Yahoo
Assign Lead Contact Person
Select Games From Catalog
Yahoo Server Tags
Yahoo In-Game Policy
Contact with Wrapper Team
Distribution Plan

21. Thank You

22. Business, Money Flow – And EB Touch Points
Partnership and tech integration
Game Developer (GameHouse)
EB In Game SDK
$ (%)
Business Arrangement
Game Publisher (Real, Playfirst etc )
Business Arrangement
$ (%)
$1-$5 CPM
Game Distributor (Yahoo Games)
Tags from Eyeblaster
Business Arrangement
$10 - $50 CPM
Yahoo Sales

23. Based on Event & Ad Policy – Ask for an Ad
Ad Server
Ask for Ad (Include info on: Game id, developer, pub, genre, sub genre, language, rating etc)
Based on Event & Ad Policy – Ask for an Ad
Trafficking In Game Tags
Send EB Tags
Call RMP For Ad
EB Enabled Game
Game Load on PC
Report Impression per flight, creative type and game ID
Report ID
Send Ad Policy
EB Game Server

24. Eyeblaster Benefits Experience, Organization Strength, Features,
Profitable Healthy Company
Successful Track Record of New Rich Media Formats
Successful Track Record in Meeting Yahoos Business and Tech Needs
Portals Support Organization
EB will assign a local account manager to support Yahoo In Game
Agency Support Organization
Full Service Option
Creative services
Encoding Services
Trafficking Services
Leverage existing Eyeblaster Yahoo Blanket Agreement and Billing Arrangements
Unmatched Capabilities
Obligation for Excellence

25. List of Game Publishers 30 Games by end of Q4
GameHouse / 12 Games
iWin / 2 Games
Sandlot Games / 2 Games
Alawar / 2 Games
Mumbo Jumbo / 2 Games
PlayFirst / 2 Games
PopCap Games / 2 Games
Puzzle Lab / 2 Games
Reflexive Entertainment / 2 Games
Robot Super Brain / 1 Game
Skunk Studios / 2 Games
SpinTop / 2 Games 
Merscom / 1 Game
Sony Digital / 2 Games
Bigfish / 1 Game (?)