1. of the Burke/Lonvig Model Just to remind you of the point of departure
FOR EDUCATIONAL USE ONLY Designing a pair of Kids Shoes Task - Exercise Task - The Burke/Lonvig Model
of the Burke/Lonvig Model
Just to remind you of
the point of departure
of the Burke/Lonvig Model
Just to remind you of
the point of departure

2. Find racing cars for kids shoes.
Designing a pair of Kids Shoes Task
Find racing cars for kids shoes.
Decide which one is the best
Design a shoe with motif Audi R 15 TDI

3. Designing a pair of Kids Shoes Task
Once a year the entire male population of Denmark are watching the Le Mans Race - in Le Mans in France or in TV.
It took place in this weekend.
In Denmark we believe it is the most important car race in the world.
The reason why Danes are enthusiastic about in Le Mans is because “Mr. Le Mans” is a Dane. His name is Tom Kristensen and he has won Le Mans 8 times.
Renowned Jacky Ickx won Le Mans 6 times.

4. So, last weekend I watched TV.
Designing a pair of Kids Shoes Task
So, last weekend I watched TV.
It started Saturday at 3 o’clock in the afternoon – and it all ended at 3 o’clock
Sunday.
At 2 o’clock in the night I had to sleep a little.
But at 5 I had to check.
Capello was driving the Audi R15 TDI with the number 1.
But one Peugeot racer was two laps ahead and one was one lap ahead.
Soon the Audi with the number 1 drew in pit.
Tom Kristensen now was in the car.
He drew indeed fast.
For each lap he gained 2 – 5 seconds.
9 hours to go.
I calculated – Tom would win – he would overtake - if he kept up the speed.
The archetype of Germany is Technology, efficiency, leadership….
But.
This day the technology failed, the efficiency failed and so did the leadership.
The Audi was loosing seconds, what happened.
The Audi machinery failed.
Radiator problems.
The engine was overheated.

5. Designing a pair of Kids Shoes Task
Let’s welcome this new digital art work of the car, that Tom Kristensen used
in the weekend, together with his co-drivers Italian Rinaldo Capello and
Scottish Allan McNish.
The car is an Audi R15 TDI.
A brand new car.

6. Here are 3 more racing cars to choose from:
“Ferrari Formula One”
Michael Schumacher's red Ferrari from 2002.
“Audi R8”
Tom Kristensen's grey Le Mans winning Audi R8.
“Lotus 72”
The legendary Emerson Fittipaldi’s
Formula One Racer.
Designing a pair of Kids Shoes Task

7. Designing a pair of Kids Shoes Task
However these last three racers are not brand new like the Audi R15 TDI.
We’ll pick the Audi R15 TDI.

8. Designing a pair of Kids Shoes Task
My crazy IT-nerd friends in Palo-Alto can help us.
We will use the Manufacturing on Demand site Zazzle.com
What you see on the internet is virtual
products. They do not exist, yet.
That is:
The products you see on the Internet
are manufactured AFTER you have ordered
and paid them with your credit card.
You can order one or you can order 1000.
You will have a discount accordingly.
We call this concept: ”MANUFACTURING ON DEMAND” or MOD.
It is a new concept that eventually will turn
upside down the whole global marketplace..

9. But I did not believe it – not at all. Sure, IQ said.
The Confucius Institute Case
Somebody told me, that before I order and pay I can alter picture sizes, and write something like my name on the product.
But I did not believe it – not at all.
Sure, IQ said.
You can alter picture sizes, move pictures, resize pictures, remove pictures and you can
add or remove texts on the product before you order and pay for a product.
You just hit a button called customize and you can do it.
This concept is called CUSTOMIZATION.

10. Designing a pair of Kids Shoes Task
Today – Monday 7 September 2009 – I saw how you use MOD
together with 3D Printers. You can design your own glasses, toys, toothbrushes etc. etc. and have them printed in 3D.
That’s really something you have to observe.
In 5 years or so I believe MOD web sites can offer 3D printing.
MOD

11. Designing a pair of Kids Shoes Task
Let’s design kid’s shoes with
Audi R 15 TDI as decoration.

12. Designing a pair of Kids Shoes Task
The designing process can begin.
First of all we must upload the digital image to Zazzle.com
I have logged in to my own gallery
Login name: lonvig
Password:

13. Designing a pair of Kids Shoes Task
First we type and see my menu page, which has been customized for my use in “MyZazzle” by clicking “Gallery” and “Appearance”.

14. I have clicked “NyZazzle” and “Images”
Designing a pair of Kids Shoes Task
I have clicked “NyZazzle” and “Images” 1
In MyZazzle I have clicked “images” and has this view of all artworks that has
been uploaded. There is already a set of images named Racing Cars.
Click on this and begin upload

15. images are successfully uploaded.
Designing a pair of Kids Shoes Task
And we are told that our 2
images are successfully uploaded.
One image of the Audi R15 TDI with a black background
and one without any background.

16. Now click on “CREATE” and this screen will show.
Designing a pair of Kids Shoes Task
Now click on “CREATE” and this screen will show.
Here you choose what you want to create.
Click on “Custom Shoes” or click on the image of a shoe

17. This screen is shown and you must choose which type of shoe.
Designing a pair of Kids Shoes Task
This screen is shown and you must choose which type of shoe.
Let’s click on “Kid’s Lace Up”.

18. The design page for “Kid’s Champion Lace Up” looks like this.
Designing a pair of Kids Shoes Task
The design page for “Kid’s Champion Lace Up”
looks like this.
Choose size 7.5 T, which according to the “Size Guide” (just to the right) correlates
Europe size 23, UK size 6.5, Japanese size 14.4, and inches/cm are 5.75/14.6.
and then click on “Customize It!”.

19. The sho has become a children’s size. Press “Add images”.
Designing a pair of Kids Shoes Task 23
6.5
14.5
5.75 / 14.6
And this page is shown.
The sho has become a children’s size.
Press “Add images”.

20. Designing a pair of Kids Shoes Task
You have this screen with all you Image Sets when you have clicked “View All”.
Click on the text “Racing Cars” or click on the image of “Audi R ”

21. Click on image Audi-R15-2009 or mark the check box. Then click OK.
Designing a pair of Kids Shoes Task
Click on image Audi-R or mark the check box.
Then click OK.

22. The image is placed in the Outside Quarter.
Designing a pair of Kids Shoes Task
The image is placed in the Outside Quarter.
Use the AREA button and choose “Inside Quarter” instead.

23. Click on “Add images” and choose “Audi-R15-2009 again.
Designing a pair of Kids Shoes Task
The shoe turns and you are ready to load the image to the “Inside Quarter”.
Click on “Add images” and choose “Audi-R again.

24. The image is placed in the Inside Quarter.
Use the AREA button and choose “Upper”.
On the line below you can see how far we have come.
Press “Add images” and choose the Audi.

25. Press the “Design” button in “Views”
and you can see the image need to be moved and resized
so that it fills out the Upper area.
Press the move arrows and the resize (+) and place the image as you like.

26. When you are done press the “Product” button and see the result.
Then Use the AREA button and choose “Tongue”.
Press “Add images” and choose the Audi.
Use the AREA button and choose “Tongue”.
Press “Add images” and choose the Audi.
Press the “Design” button.

27. The Audi is too large and it is across of the Tongue.
Designing a pair of Kids Shoes Task
The Audi is too large and it is across of the Tongue.
You need to resize and rotate. Use (-) and the rightmost rotate button.
And you might end up like this.
Use the AREA button and choose “Heel”.
Press “Add images” and choose the Audi.

28. Use the AREA button and choose “Heel”.
Designing a pair of Kids Shoes Task
Use the AREA button and choose “Heel”.
Press “Add images” and choose the Audi.
The Audi is across of the Heel.
Rotate to the right and resize (+) so that you place the front wheel in the middle of the Heel, like this:

29. Check on the line below if you have filled out lle areas?
Designing a pair of Kids Shoes Task
Check on the line below if you have filled out lle areas?
If so press “Post for sale”

30. Fill in Title, Description, Tags, and Categories Press “Post it”.
Designing a pair of Kids Shoes Task
Fill in Title, Description, Tags, and Categories
Press “Post it”.

31. Designing a pair of Kids Shoes Task
To your information:
A pair of Kid’s shoes have been created with Audi R15 TDI as decoration.

32. Designing a pair of Kids Shoes Task
The End
FOR EDUCATIONAL USE ONLY COPYRIGHTS STEPHEN JOSEPH BURKE AND ASBJORN LONVIG