1. 3-D Printing and the fashion industry Legal pitfalls and opportunities
Francisco Javier García Pérez
Portada
Budapest, 29 October 2016

2. Introduction

3. Definition: 3D printing, also known as additive manufacturing (AM), refers to processes used to synthesize a three-dimensional object in which successive layers of material are formed under computer control to create an object
Of course, 3D printing is having an increasing weigh on the fashion industry

4. Tendencies of the fashion industry regarding 3-D Printing

5. Massive production vs. print your own clothes
Massive production faces important pitfalls
Technology is still slow and expensive
Difficult to make a significant difference with currently existing clothes.
Exception: Development of new materials
e.g: The bikini that helps cleaning the oceans

6. Massive production vs. print your own clothes
No need to move to the store
Access to infinite number of designs
Print your exact size (tailor made clothes)
Feeling of having created your clothes
Also fashion brands may use print your own tech:
Printing tailor made clothes on flagship stores or authorized resellers.
Printing designers’ clothes at home?

7. Legal pitfalls on the print your own clothes field

8. Legal pitfalls on the print your own clothes field
Co-authorship if the user makes changes (design, materials, etc.)
Limitation of the number of printings
Trademark protection
Counterfeiting: no need sewing expertise
Reverse engineering and piracy
Authorized resellers
It is essential to combine appropriate technical means with accurate and easily enforceable EULAs

9. Important regulations to bear into consideration
IP: trademarks, patents (materials), moral rights (authorship) and design protection.
Know-How
Consumer rights
Information Society Services regulations
Taxation: where does the taxable event take place?
Procedural regulations
Criminal law

10. Link https://www.youtube.com/watch?v=LzmLLPT-JuM
BARCELONA I BILBAO I LISBON I MADRID I PORTO I VALENCIA I Brussels I LONDON I New York I BOGOTÁ I BUENOS AIRES I LIMA I Mexico City I SANTIAGO DE CHILE I SÃO PAULO I Beijing
Versión Contraportada inglés

11. Thank you! javier.garcia@uria.com www.uria.com
BARCELONA I BILBAO I LISBON I MADRID I PORTO I VALENCIA I Brussels I LONDON I New York I BOGOTÁ I BUENOS AIRES I LIMA I Mexico City I SANTIAGO DE CHILE I SÃO PAULO I Beijing
Versión Contraportada inglés
Thank you!