1. Leadership Development: Personal Branding MARY CONROY ALMADA
   
Leadership Development: Personal Branding MARY CONROY ALMADA

2. Product brands

3. Personal brands

4. Session Objectives Understand a framework for thinking about branding
Begin to develop your personal brand
Practice pitching your brand
Improve your ability to market yourself as an expert
2 minutes

5. My Brand
My brand and story

6. Why do you NEED a brand?
Setting yourself up as a go-to expert in your field
Importance of communication and community in the 21st century
Sharing your message and your work
Other educators can learn from you
You can amplify your impact to help more students
More?
2 mins
Fellows add on additional reasons

9. Creating Your Brand What are you passionate about?
What is your area of expertise?
Who is your audience?
How do you get your message out?
What should you do to market yourself?
2 mins

10. Passion and Expertise
How can you combine your passion with your expertise? How can you affect change?
Passion + Expertise = Your Brand
2 mins

11. Remember:
You have exceptional expertise about teaching and learning and what your students need.
By establishing or strengthening your personal brand you will become more visible in your community and state-wide, seen as a leading educator, be invited to more conversations (meetings and public forums) to provide your expertise, and therefore can make a greater impact for your students and students across Louisiana.
2 mins

12. Passion: the soul of your brand
What are your values and passions?
Soft skills?
Multiple pathways?
Equity and access?
Industry participation?
Write down 1-3 topics that you feel passionate about
2 minutes
Share at your table
6 mins

13. Expertise: articulating your value
What is your education expertise?
What can you give to others?
How can you express your values and goals in a personal statement?
Identify a problem that you are trying to solve
Identify a potential solution to this problem
Articulate what you bring to the solution: your expertise
Be specific!
5 mins

14. Draft Your Personal Statement
Your personal statement should be one to two sentences.
Your passion
your expertise, and
an outcome
Example:
“Our economy requires a skilled workforce. That’s why I advocate for and help create multiple pathways for college and career readiness for all students.”
Link to blog

15. Who is your audience and how do you get the message out?
Local and state educators
Educators nationwide
Thought-leaders in education
Thought-leaders in the 21st century workforce
Parents and community members
More?

16. Possible platforms for your brand
School-based
Newsletters, parent-teacher nights
Community-based
Public forums, community events, business cards
Academic
Groups, message boards, publications, events
Traditional media
Press releases, letters to the editor, op-eds
Business
Meetings, networking
Politics
Advocacy
Social media platform
Twitter, Instagram, Facebook, LinkedIn, blogging
2 mins
Call out press release usage and guidance here.

17. Presenting & Promoting Your Brand
Present yourself as an expert
In person
Online
Twitter
Blog
Website
Facebook
etc!
Business Cards
Media (press release)
Dress for the part you play
2 mins
We’ll have more on Twitter and pitching press releases.

18. What should your platform be?
Sphere of influence
Unit of change
Personality type
Communications strengths
Preferences
3 mins
Sphere of influence – who do you know and have access to?
Unit of change – how big of an impact would you like to make? Student, teacher, classroom, school, community, neighborhood, city, state, country, world?
Personality type – introvert or extrovert?
Communications strengths – social media, public speaking, video production, persuasive writing?
Any other preferences or values

19. business card example – 2 mins

20. What Next? Setting your goals for the future
Identifying your next steps
What are you going to do to establish your brand?
What support do you need to promote your brand?
Compose your first blog!
2 mins
Close with a challenge for Fellows to compose their first blog that focusses on college and career readiness, utilizing elements of their personal story.

21. Blog Tips and Assignment
Successful blogs:
Establish credibility
Demonstrate expertise/knowledge
Prompt conversation, especially at networking events
Give your brand meaning
Show your core strengths, skills, and experience
Examples of successful blogs: from-a-first-year-school-dean
show our blog 5 mins

22. Blog Assignment
Reflecting on your what you learned this weekend in New Orleans and drawing from your experience as an educator, write a word blog article about the knowledge and skills young people will need to be successful in the rapidly changing economy, and how do we get there. Please incorporate a personal story and your personal brand in your writing.
Submit your article to the folder that will be provided in the weekly on 9/27.
The draft is due by October 11.
After your draft is submitted, Lance Hostetter from the Fellowship team will reach out to offer you feedback on your first draft and support you in writing a final draft for publishing.
We will publish all completed entries on the Fellowship blog.
Reflect on our mission: We would like to help you elevate your voice and share your perspective and expertise with a public audience.

23. Q & A and Work Time
Questions or comments?