1. FX3S RAID-on-Chip for Server Virtualization
A Fast, Reliable, Compact RAID-on-Chip Boot Disk Solution to Reduce Power and Minimize System Cost
Presentation: To provide an engineering overview to customers for a Cypress solution.
Title slide: To define what the presentation will cover. The subtitle is a one-sentence statement of the key opportunity.
Rev **

2. Tap into the Server Virtualization Boom
Server Virtualization is the trend in IT
Server Virtualization creates multiple virtual servers from a single physical server to maximize server resources
Server Virtualization reduces the number of physical servers, cutting IT costs
Fewer physical servers consume less power and occupy less space, reducing energy and operational costs
Virtual servers are the fastest growing segment of the server market
In million of 9.6 million new server installations will run virtual servers
The virtual server market is forecast to grow at 31% CAGR through 2016, or 10x the growth rate of the overall server market
Server Virtualization requires a fast, reliable, compact Boot Disk
The Virtualization Software that runs on virtual servers requires a fast, dedicated Boot Disk to reduce boot time
Redundant Boot Disks are required to increase reliability
A compact solution is needed to fit the existing server form factor
Server Virtualization is driving demand for a fast, reliable, compact RAID Boot Disk
PowerEdge Blade Server
by Dell
C-Series Rack-Mount Server
by Cisco
BladeCenter Blade Server
by IBM
Market Vision: To define the market opportunity. Presents compelling data and end product photos relevant to the local market. 3

3. Terms You Will Hear Today
Server Virtualization
A real-time process that uses software to create multiple virtual servers from a single physical server
Virtualization Software
A software application, also known as a hypervisor, runs on a CPU to implement Server Virtualization
Blade Server
A stripped-down server optimized to use less physical space and energy
RAID (Redundant Array of Independent Disks)
A storage technology that uses two or more disk drives for redundancy (RAID 1 mode) or increased capacity and performance (RAID 0 mode)
RAID-on-Chip
A single chip that integrates the RAID processor, memory, host and I/O interface
RAID Boot Disk
A storage medium used to start up a computer, consisting of two disk drives
and a RAID-on-Chip controller to provide redundancy
Virtual Server 3
Virtual Server 2
Virtual Server 1
Blade Server Block Diagram
PCIe
Expansion
Slots
PCIe
Serial Interface
BMC1
USB 2.0
PCH2
Intel
CPU
Ethernet
USB 3.0
MMC3 4
SATA or SAS
Drive
Drive
FX3S
RAID-on-Chip 4 4
RAID Storage SD
Card SD
Card
1 Board Management Controller
2 Platform Controller Hub
3 MultiMediaCard
RAID Boot Disk
Server Virtualization uses software run on a processor such as an Intel CPU to partition one Blade Server into multiple virtual servers
Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. 4a

4. Additional Terms Small Computer System Interface (SCSI)
Serial Advanced Technology Attachment (SATA)
Standards for connecting and transferring data between computers and storage devices
Serial Attached SCSI (SAS)
A SCSI standard that uses a serial interface
Peripheral Component Interconnect Express (PCIe)
A computer bus standard for connecting peripherals
Board Management Controller (BMC)
A processor that uses sensors to monitor and control the physical state of a Blade Server
Monitors variables such as temperature, humidity, voltage and fan speeds
Communicates via Ethernet with a person acting as a server administrator
Platform Controller Hub (PCH)
A family of Intel chips that replaced the North Bridge and South Bridge in a PC
Acts as an I/O hub, providing USB, SATA and PCIe connectivity
Secure Digital (SD) Card
A removable, compact storage medium commonly used in consumer applications
Embedded MultiMediaCard (eMMC)
An embedded storage medium commonly used in consumer applications
The MultiMediaCard (MMC) is a flash memory card standard
Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. 4b

5. FX3S Terms EZ-USB® FX3S™ Controller
Cypress’s programmable USB 3.0 peripheral controller with an integrated USB 3.0 transceiver
Includes an on-chip ARM9 processor and 512KB RAM for firmware storage and data buffering
Provides two storage ports that support SD and eMMC
Supports additional peripheral connectivity via I2C, I2S, SPI and UART
Includes a Software Development Kit (SDK) with example code to speed up your design
Processor MultiMediaCard (PMMC) Interface
An MMC-compliant interface available on the FX3S processor port
Cypress Control Center
A simple GUI in the FX3S SDK that configures the FX3S Development Kit (DVK)
Terms of Art (ToAs): To clearly define for engineers all ToAs used in the presentation. To carefully and fully define Cypress-proprietary ToAs needed to explain our system solution. 4c

6. Design Problems Engineers Face
1. Conventional RAID for Server Virtualization is overkill
RAID controllers are made to handle terabytes of data using SAS or SATA drives
RAID Boot Disks on Blade Servers require less than 10GB
2. SAS and SATA drives are power hungry
SAS and SATA drives consume 5 to 10 W when active and 1 to 2 W when idle
A RAID Boot Disk has two drives, doubling the power consumption
3. Blade Servers have limited space
Blade Servers already contain one or more SAS or SATA drives
Blade Servers cannot accommodate two more drives and a RAID controller
FX3S RAID-on-Chip Boot Disk solves these problems
Enables low-capacity storage using SD Cards up to 64GB
Consumes 1 W when active, 5 mW when idle
Occupies a footprint of just 25 cm2 on a PCB, including two SD Cards
Cypress’s FX3S RAID-on-Chip enables a fast, reliable, compact RAID Boot Disk for Server Virtualization
Conventional RAID
Solution (138 cm2)
SAS or
SATA
PCIe
RAID Controller
(4 cm2)
Hard Disk Drives
(67 cm2 each)
FX3S RAID-on-Chip Boot Disk Solution (17 cm2) 4
USB 3.0 SD 4
FX3S
(1 cm2)
SD Cards
(8 cm2 each)
Traditional Approach and Challenges: To present the traditional approach and the challenges engineers will face when using it to realize the Market Vision. Ends with a one-sentence segue clearly stating the benefit of the Cypress solution. 5

7. Build Your RAID Boot Disk Using FX3S RAID-on-Chip
To reduce the power, footprint and cost of a conventional RAID Boot Disk…
Use the FX3S RAID-on-Chip Boot Disk Kit to prototype…
And build a compact RAID Boot Disk with standard or custom FX3S firmware…
To get started, you should:
View the FX3S RAID-on-Chip Boot Disk Kit demo video
Order your FX3S RAID-on-Chip Boot Disk Kit
Read the USB RAID 1 Disk Design Using EZ-USB® FX3S™ App Note
Read the FX3S Hardware Design Guidelines App Note
Then integrate it into your server, as in this BladeCenter Blade Server by IBM.
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on the previous slide. To provide a short, clear list of what to do to get started. 6a

8. Customize FX3S RAID-on-Chip Boot Disk Firmware Using the FX3S SDK
FX3S RAID Boot Disk Example Project
Open the RAID Boot Disk project and customize the FX3S firmware for your system needs
Compile your modifications and build your project
Use the Cypress Control Center application to “re-flash” your custom FX3S firmware onto your on-board SPI flash
Cypress Solution: To introduce CY products and show compellingly how they solve the challenges highlighted on a previous slide. To provide a short, clear list of what to do to get started. 6b

9. FX3S RAID-on-Chip Solution Example – RAID Boot Disk
FX3S Value
Block Diagram
Design Challenges
Conventional SAS or SATA RAID drives are overkill
SAS and SATA drives are power hungry
Blade Servers have limited space
FX3S RAID-on-Chip Boot Disk Solution
Meets RAID Boot Disk performance needs using SD Cards
Consumes only 1 W, 10x less than alternatives
Occupies 25 cm2 on a PCB, including two SD Cards
FX3S RAID-on-Chip
JTAG
512KB RAM
(RAID Firmware)
ARM9
BMC 32 32
PCH
PMMC Interface 4 32
USB 3.0 32
Suggested Collateral
SD/eMMC
SD/eMMC
App Notes: FX3S Hardware Design Guidelines
USB RAID 1 Disk Design Using FX3S™
Video: FX3S RAID-on-Chip Boot Disk Kit
Documents: FX3 Programmers Manual included in SDK
FX3 Firmware API Guide included in SDK 4 4
Primary SD
Card
Secondary SD
Card
C-Series Rack-Mount Server
by Cisco
Boards and Software
Kit: FX3S RAID-on-Chip Boot Disk Kit
Software: FX3 Software Development Kit (SDK)
Solution Examples: To give detailed one-page FX3S Solution Examples from the field in the specified format. 7

10. FX3S RAID-on-Chip Boot Disk vs. Conventional RAID
10 cm
9.7 cm
5 cm
6.9 cm
10 cm
5 cm
Feature
FX3S RAID-on-Chip
Boot Disk
Conventional RAID Boot Disk
Solution Size
25 cm2
234 cm2
Power Consumption
1 W
10-20 W
Storage Media
SD Cards
SAS or SATA drives
Kit Price
$249
$149
Competitive Comparison: To define key features of the Cypress solution and demonstrate its superiority over the Next Best Alternatives (NBAs). Must be credible and objective to the salesperson and customer. 8

11. FX3S RAID-on-Chip Solution Value
Price1: $24.00
Additional Value
Value Added: $22.00
Value Added: $4.20
Board Space Savings: FX3S RAID Boot Disk with PCB area of 25 cm2 vs. SAS RAID Boot Disk with PCB area of 100 cm2
Value Added3: $0.75
Competitor
$24.00
Storage Media Savings
$22.00
Power Savings
$4.20
Board Space Savings
$0.75
Total Additional Value
$26.95
Total Value Delivered
$51.95
Target Cypress Solution:
Total Cost:
35% Total Savings:
CYUSB3035-BZXI
$33.60
$18.35
1 1 Ku price from supplier website
2 Data from U.S. Energy Information Administration
3 $0.01 per cm2 of PCB area cost
EVC Slide: To clearly define the value of the Cypress solution, including BOM integration and unique functionality. 9

12. Here’s How to Get Started
View the FX3S RAID-on-Chip Boot Disk Kit demo video
Order your FX3S RAID-on-Chip Boot Disk Kit
Read the USB RAID 1 Disk Design Using FX3S™ App Note
Read the FX3S Hardware Design Guidelines App Note
Internal Dual SD Module (IDSDM) by Dell
2.5 cm
3.5 cm
9 cm
Call to Action: To tell customers how to start their design process. 11

13. References and Links
FX3S RAID-on-Chip Boot Disk Kit demo video:
Demonstrates the FX3S RAID Boot Disk
FX3S Hardware Design Guidelines App Note:
Shows how to design a board with 5-Gbps USB 3.0 traces
USB RAID 1 Disk Design Using FX3S™ App Note:
Describes how to build a RAID Boot Disk using the FX3S RAID Boot Disk Kit and details how to customize firmware
FX3S RAID-on-Chip Boot Disk Kit:
FX3 Software Development Kit:
Provides Eclipse IDE, ARM GNU Compiler Collection, Cypress USB 3.0 driver, example code, Programmers Manual and Firmware API Guide
Cypress USB Controllers Roadmap:
References and Links: Provide comprehensive view of resources to assist in learning about and adapting the solution. 13