1. Marketing Plan
Alexa Bayouk

2. Situational Analysis Serves K-12 plus families and friends
Demographics drawn directly from public schools
Competition: Rose Children’s Theater and other professional theaters (non- children)

3. Goals and Strategies Young organization, needs more visibility
Rural schools: direct marketing presentations
Build donor base: marketing
Better online presence: social media

4. Direct Marketing Goal: Get more participations from rural schools
Make direct presentations to schools:
Put on play at assembly
Talk to music classes
Give brochures to take home to parents
Present to schools in rural areas

5. Email Marketing Goal: Build donor base
What are the specific strategies you plan to implement?
Send with direct solicitation for donations
s sent to previous attendees/participants
will include other offers and promotions

6. Social Media Goal: Better online presence
Post videos and Go Live on Facebook at classes and performances
Pay for FB to boost the posts
Use FB analytics to track hits, impressions, engagement
More impressions, more visibility

7. Implementation Direct Presentations:
Personnel, Time (one school per week, 3 months),
Printing: brochures with discount code
Marketing:
Personnel, time
software (Emma)
Social Media Campaign:
Personnel, time (one video per week, 3 months)
Nice camera to get quality video

8. Evaluation Direct Presentations: How many people used discount code
Marketing:
Open rate? Click through rate? Donations made through ?
Social Media Campaign:
How many impressions? Increase after paying to boost?

9. The end.
Questions?