1. PROMOTE YOUR STAND VIA MARKETING, PR AND ADVERTISING CAMPAIGNS
- PROJENI PATHER -

2. HOW TO PROMOTE YOUR STAND
Marketing
Public Relations
Advertising
HOW TO PROMOTE YOUR STAND
By Projeni Pather, Managing Director, Exposure Marketing

3. Understanding the Organiser’s Exhibition Marketing Campaign
Do you have an Exhibition
Marketing Plan?

4. Company Marketing Strategy
Build on your
Company Marketing Strategy
Goals
Targets
Pre, At, Post
Marketing Activity
Exhibitions should not be a stand-alone venture!
There should be a total alignment exhibition marketing plan and the company’s strategic marketing operations.
Know and understand exactly what you wish to achieve
This is the nucleus on which to build your program, which should include pre-show, at-show and post-show promotional activities.
Know whom you want to target and then consider having different promotional programmes aimed at the different groups you are interested in attracting.

5. Tell everyone about it:
Pre-Expo
Tell everyone about it:
NEW & OLD
Use your website to make an offer for visitors to collect important information, such as an executive report, when they visit your display stand.

6. Pre-Expo: Leverage off your Existing Marketing
Radio TV
Print
Outdoor
Social Media

7. Pre-Expo: Take full advantage of the Exhibition offering
Web Banner ads & Listings
Social media competitions
Expo guide: Advertising & OR Directory Listing
Speaker opportunities
General expo competitions
Sponsorships

8. Pre-Expo: Shared Media Deals
Competitions
Print
Radio TV
Print Catalogue inserts
Reduced advertising rates

9. Public Relations Exhibition Press office Media invitations
Press interviews
Media launches
How to get Media attention:
Celebrity endorsement
Cause marketing
Expert features & interviews

10. At the Expo 1. Strong brand message in stand design
2. Collateral Promotional material
3. Expo specials
4. Choice of Brand ambassadors & Staff Uniform
5. Promotional Giveaways
6. Stand activity

11. After the Expo Follow up leads with emails or phones calls
Fulfil orders
Announce competitions winners
Post show report

12. HOW TO PROMOTE YOUR STAND
Marketing
Public Relations
Advertising
HOW TO PROMOTE YOUR STAND
By Projeni Pather, Managing Director, Exposure Marketing