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Explore Digital Marketing

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Presentation on theme: "Explore Digital Marketing"— Presentation transcript:

1 Explore Digital Marketing

2 About Webby Central fuels integrated digital marketing strategies using its self-created system. Our digital gurus inspect the minutest details specified by clients and drive relevant audience with core search phrases that the brand will target globally in varied versions and languages. We execute a perfect mix of cross-channel campaigning by implementing product, price, place and promotion tricks strikingly. Our multi-channel Automation marketing campaign benefits: Branding goes easy Customers search products using multiple platforms Prospects come from varied channels Cross-marketing costs less Delivers higher ROI

3 Certifications & Alliances
Developing credence by ensuring quality standards & we proved it all with our certifications

4 Integrated Digital Marketing Strategy
Scheduling Let’s Campaign Work When You Are Away Geo Fencing Target Prospects Within Virtual Boundaries Language Find People Who Speak Your Language. Multi-device Be Visible On Each Screen

5 In-depth Interest Targeting
Operating Platform Connect To OS-specific Audience. Demographic Segregate Audience –Go Visible To Relevant People In-depth Interest Targeting Zoom Your Audience Based On Interest. Multi Device Ads Format Ads Featuring Responsiveness that work on each device.

6 The Magic Begins Display Network Inventory Type
Go Visible On All Categories Of Apps & Websites With Our Exclusive Publisher Network. Inventory Type Connect With New Prospects On Web Browser or User on Mobile App. The Magic Begins

7 Holistic Approach

8 InterAction IQ Capturing
The top five check-in categories during summer vacation.

9 Think About Existing Customers
Custom Audiences: Contact list of people to reach (or not reach). Lookalike Audiences: Find prospects who are similar to your best customers.

10 Interest Specific Buyers
Highly defined targeted audience to show the ads for books Mixed Audience Interested in clothing in smart phone Interested in book Identifying prospects readiness to buy a particular product assortment

11 Dynamic Remarketing Ads
Show ads to people who previously visited your website or used your mobile app and be visible to lost customer.

12 Ads Featuring Responsiveness
Automatically create ads which responds to each screen size

13 A/B Testing Ads By setting up a series of different Ads towards the same audience, we measure which ad is converting best for business Question vs. No Question People Image vs. Product Image Question vs. No Question One vs. More Propositions

14 Automatic Smart Ads Creation
Automatic smart ads creation for best selling products with brilliant system

15 Advantage of Marketing Automation and Approach
Increased Brand Awareness Higher ROI Maximum Visibility Reduced Marketing Costs Optimum Targeting Customer Retention Measurable Data

16 Measuring the Performance of Digital Advertising Campaigns

17 LittleBird Rentals Case Study 1 03 01 02 Solutions Objective
Visibility on top searches with targeted key phrases which lead to generate genuine queries. Objective Increase brand awareness and organic visibility across targeted audience so that they can convert into genuine leads. Challenges 02 To target new born baby parents who are looking baby products for rent or buy.

18 LittleBird Rentals Case Study 1 Kids Item on Rent Target Location

19 Focused Audience Case Study 1

20 Multi-platform Powered Ads
Case Study 1 Multi-platform Powered Ads

21 Achievement Case Study 1 Device Result Gender Result
A total of 24,589 Potential customers reached and 507 customers filled enquiry form in last 30 days. Device Result Desktop 173 iPhone 33 Android Smartphone 277 Android Tablet 24 Gender Result Female 375 Male 132

22 India Property Fair Abu Dhabi
Case Study 2 Objective: Generate Leads for Client from 'India Property Fair EXPO Abu Dhabi 2017' 1 Challenges: Targeted audience who are Indians and currently present in Abu Dhabi and interested to invest in Indian Real Estate property. 2 3 Solutions: Search highly defined audience and achieve objective cost-effectively.

23 Defined Targeted Audience
Case Study 2 Targeted Expat Indians in Abu Dhabi Abu Dhabi

24 Multi-platform Powered Ads
Case Study 2 Featured Phone Desktop

25 Total Potential Users : 370,000 for Targeted Placements
Case Study 2 Platforms & Devices Audience Networks Desktop/Laptop Feature Phone Total Potential Users : 370,000 for Targeted Placements

26 Result: Total Achieved Leads & Reach
Case Study 2

27 THANK YOU! Twitter.com/WebbyCentral www.webbycentral.com
Facebook.com/webbycentrallikes Twitter.com/WebbyCentral


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