1. The English Travel Market in Malta 2016 Based on NSO TEFL Release dated 17 March 2017

2. Total Foreign Students to Malta: 2006-2016
In year 2016, a total of 76,730 students followed courses at local English language specialised schools in Malta, recording an increase of 1.6% or 1,206 more students when compared to year 2015.
During the last ten years ( ), this segment grew by an average annual rate of 1.52%.
© Copyright Showeet.com

3. Top Source Markets Italy 24.5% Germany 14.2% France 11.1% Russia 5.4%
The majority of students attending English language courses in Malta came from Italy (24.5%), Germany (14.2%) and France (11.1%). Together, these accounted for 49.8% of total student visits. These were followed by Russia, Spain and Austria.
Italy
24.5%
Germany
14.2%
France
11.1%
Russia
5.4%
Spain
5.2%
Austria
4.6%

4. Main Source Markets
Most source markets registered a positive performance in year 2016, with France recording the largest absolute increase of 860 students, followed by Italy with an increase of 842 students.
Source markets showing growth potential include the Brazil, Poland, Turkey, Japan and Colombia. These markets have grown significantly over recent years.
2010
2011
2012
2013
2014
2015
2016
Absolute change 2016/2015
% Change 2016/2015
Market Share 2016
Italy
15,734
12,364
15,712
13,381
18,572
17,956
18,798
842
4.7%
24.5%
Germany
12,643
11,874
11,573
10,846
10,505
10,364
10,917
553
5.3%
14.2%
France
6,911
8,083
8,485
7,592
7,388
7,657
8,517
860
11.2%
11.1%
Russia
7,359
8,238
11,379
11,447
9,429
5,720
4,156
-1,564
-27.3%
5.4%
Spain
11,158
7,042
5,962
4,674
3,601
3,269
3,977
708
21.7%
5.2%
Austria
3,039
3,464
4,633
3,391
4,276
3,751
3,534
-217
-5.8%
4.6%
Poland
1,493
1,470
1,800
1,991
2,045
2,749
3,131
382
13.9%
4.1%
Turkey
1,122
1,673
2,783
2,303
1,947
2,290
2,752
462
20.2%
3.6%
Brazil
444
579
1,199
1,513
2,347
2,621
274
11.7%
3.4%
Japan
827
958
884
1,410
1,499
1,593
2,394
801
50.3%
3.1%
Switzerland
2,449
2,329
2,116
2,631
2,370
2,420
1,965
-455
-18.8%
2.6%
Czech Republic
1,558
1,629
1,661
1,497
1,458
3,151
1,397
-1,754
-55.7%
1.8%
Netherlands
886
1,034
1,093
983
1,216
1,086
1,136 50
1.5%
Colombia  - - 
600
739
354
47.9%
1.4%
Other
7072
8560
12970
11647
11131
10432
10342
-90
-0.9%
13.5%
Total
72,695
69,297
81,911
74,992
77,550
75,524
76,730
1,206
1.6%
100.0%
© Copyright Showeet.com 4

5. % of Students per incoming tourists
EFL Students’ Share out of Inbound Tourists
 Main source markets
Students
Inbound Tourists
% of Students per incoming tourists
Italy
18,798
315,223
6.0%
Germany
10,917
156,786
7.0%
France
8,517
144,804
5.9%
Russia
4,156
16,370
25.4%
Spain
3,977
55,023
7.2%
Austria
3,534
24,319
14.5%
Poland
3,131
70,563
4.4%
Turkey
2,752
13,091
21.0%
Brazil
2,621
7,867
33.3%
Japan
2,394
16,765
14.3%
Switzerland
1,965
40,504
4.9%
Czech Republic
1,397
11,511
12.1%
Sweden
1,301
47,104
2.8%
Netherlands
1,136
52,642
2.2%
Total
76,730
1,965,928
3.9%
Students studying English as a foreign language in Malta accounted for 3.9% of total inbound tourists visiting Malta in year 2016.
It can be noted that one third of inbound tourists from Brazil visited Malta for English language learning. Other markets worth noting are Russia (whereby one fourth of inbound tourists visited Malta for English language learning) and Turkey (with a share of 21.0%).
© Copyright Showeet.com
Note: EL students are based on Country of Citizenship’ of students. Inbound tourists are based on the tourists’ Country of Residence. 5

6. Percentage of Students Per Incoming Tourists
July had the highest share of students per incoming tourists, at 8.6%.
© Copyright Showeet.com 6

7. English Language Students by Month 2016
July was the busiest month for English Language specialised schools with 19,334 arrivals, accounting for 25.2% out of the annual total. This was followed by August and June with a share o 12.9% and 11.0% of total arrivals respectively.
December was the least busy month, with just over 1,000 students.
A similar pattern was also recorded in 2015.
© Copyright Showeet.com 7

8. English Language Students by Month
Most source markets registered a positive performance in year 2016, with France recording the largest absolute increase of 860 students, followed by Italy with an increase of 842 students.
Source markets showing growth potential include the Brazil, Poland, Turkey, Japan and Colombia. These markets have grown significantly over recent years.
2011
2012
2013
2014
2015
2016
Absolute Change 2016/2015
% Change 2016/2015
Market Share 2016
January
2,131
2,240
2,264
2,611
3,170
2,761
-409
-12.9%
3.6%
February
2,197
2,722
2,608
3,166
4,031
3,841
-190
-4.7%
5.0%
March
5,270
5,459
5,045
6,505
7,293
5,019
-2,274
-31.2%
6.5%
April
5,987
6,441
5,673
6,258
5,642
6,956
1,314
23.3%
9.1%
May
4,599
4,286
3,912
5,293
5,099
5,670
571
11.2%
7.4%
June
6,901
10,311
11,112
10,411
8,557
8,448
-109
-1.3%
11.0%
July
18,142
23,628
19,829
17,207
15,812
19,334
3,522
22.3%
25.2%
August
11,493
13,275
11,495
12,261
12,467
9,919
-2,548
-20.4%
12.9%
September
5,061
5,880
5,805
5,676
5,086
5,749
663
13.0%
7.5%
October
4,483
4,427
4,009
4,594
5,456
411
8.1%
7.1%
November
1,997
2,235
2,256
2,639
2,517
2,569 52
2.1%
3.3%
December
1,036
1,007
984
929
805
1,008
203
1.3%
TOTAL
69,297
81,911
74,992
77,550
75,524
76,730
1,206
1.6%
100.0%
© Copyright Showeet.com 8

9. Seasonality
As in the previous years, the peak summer months of July to September attracted the majority of students (with a share of 45.6% out of total).
During year 2016, the months of April to June attracted 27.5% of incoming students.
The second and third quarters of the year each registered a positive performance.
On the contrary, the winter months of January to March, with a share of 15.1% out of total students, recorded a negative performance (receiving 2,873 less tourists).
© Copyright Showeet.com 9

10. Type of Course Followed
General English
Intensive English
The most popular course offered by specialised English Language schools was General English. This course accounted for almost seven out of ten students attending during year 2016.
This was followed by the Intensive English course, with 17.2% of total students.
English specific courses, including Business English, had a share of 5.8% of total students.
Exam preparation courses, one-to-one lessons and other courses accounted for 7.5% out of total students.
69.5%
17.2%
Other courses
English Specific
© Copyright Showeet.com
7.5%
5.8% 10

11. Type of Course Followed by Students’ Nationality
General English
Intensive English
English Specific
Other
Italy
72.3%
11.5%
11.0%
5.1%
Germany
62.6%
19.7%
5.7%
12.0%
France
73.9%
19.9%
1.9%
4.3%
Russia
74.2%
14.1%
2.2%
9.4%
Spain
71.1%
18.5%
3.3%
7.1%
Austria
91.6%
5.4%
0.7%
2.3%
General English was the most popular course followed amongst all of the studied nationalities. Out of the top six EFL markets, the share of General English stood highest amongst Austrians, attracting 91.6% out of total Austrian students.
Around one fifth of French and German students followed the Intensive English course. Furthermore, this course was also sought by smaller EFL markets like Belgium, Colombia, Switzerland, Hungary and Japan.
The English Specific course, which includes Business English, was attended mostly by Italians, with a share of 11.0% out of total Italian students.
© Copyright Showeet.com 11

12. Type of Accommodation Used
The larger share of students (27.6%) resided with host families.
The other collective accommodation category, including residences, hostels and guest houses, was the second most popular type of accommodation used, utilised by 23.8% of students.
Other accommodation, including accommodation not provided by the school, attracted 22.0% of students.
16.8% of students chose to stay in hotels, mainly within 3-star hotels (9.0%) and 4-star hotels (7.7%).
© Copyright Showeet.com 12

13. Number of Students Weeks
The total number of weeks spent by foreign students in Malta in year 2016 amounted to 229,005, decreasing by 4.0%, or by 9,476 weeks, when compared to year 2015.
© Copyright Showeet.com 13

14. Average number of weeks per student
Average Length of Stay
Citizenship
Total number of weeks
Average number of weeks per student
Italy
33,564
1.8
Germany
20,981
1.9
France
21,455
2.5
Russia
11,284
2.7
Spain
12,292
3.1
Austria
5,437
1.5
Poland
5,957
Turkey
17,054
6.2
Brazil
14,519
5.5
Japan
12,728
5.3
Switzerland
5,142
2.6
Czech Republic
3,107
2.2
Sweden
4,127
3.2
Netherlands
2,739
2.4
Colombia
14,725
13.5
South Korea
8,430
10.2
Belgium
2,321
Hungary
1,827
Ukraine
2,126
Other countries
29,190
4.7
Total
229,005
3.0
English language students stayed in Malta for an average of 3.0 weeks, down by 0.2 weeks when compared to year 2015.
Longer stays were prevalent among students from Colombia (13.5 weeks), South Korea (10.2 weeks) and Turkey (6.2 weeks).
On the contrary, students from Austria (1.5 weeks), Italy (1.8 weeks), Germany (1.9 weeks) and Poland (1.9 weeks), had shorter stays.
© Copyright Showeet.com 14

15. Age of Students 65+ 45-64 25-44 5,071 +13.0% 8,181 -1.0% 9,248 50+
The largest share of language students were aged 15 years and under, with a share of 31.3% out of total students. This age category registered an increase of 13.0% when compared to year 2015.
The second largest age category comprise students aged 18-25, with a share of 20.6%. This was followed by the 16 to 17 year old's with a share of 18.6% out of total students. These two age categories both registered a decline of 4.5% and 2.7% respectively.
Students aged 50 and over were a minority, with a share of 6.6%.
65+
5,071
+13.0%
8,181
-1.0%
9,248
-5.2%
45-64
50+
36-49
15,778
-4.5%
26-35
14,305
-2.7%
25-44
24,000
+13.0%
18-25
© Copyright Showeet.com
16-17
15 and
under 15

16. Gender of Students
Female students outnumber males and accounted for 60.4% of the entire student population.
Female dominance is prevalent across all age categories.
Male
Female
Total
Market Share 2016
15 and under
9,728
14,277
24,005
31.3%
16-17
5,932
8,373
14,305
18.6%
18-25
6,178
9,600
15,778
20.6%
26-35
3,528
5,720
9,248
12.1%
36-49
3,108
5,073
8,181
10.7%
50+
1,847
3,224
5,071
6.6%
Age unknown 45 97
142
0.2%
30,366
46,364
76,730
100.0%
39.6%
60.4%

17. Staff in Specialised English Language Schools
In 2016, total staff in English language specialised schools numbered 2,020, of which 60.4% were teaching staff and 39.6% were non-teaching staff.
The largest share of teaching staff (36.3%) were between 18 and 24 years of age.
Female teaching staff accounted for 72.1% of total teaching staff.
The larger share of teaching staff (60.9%) were casual part-timers; the larger share of non-teaching staff (61.3%) were employed on a full-time basis.
Type of employment
Teaching staff
Non-teaching staff
Total
Males
Females
Full-time 19 33 52
194
296
490
213
329
542
Part-time
125
300
425 65 69
134
190
369
559
Casual part-time
197
547
744 83 92
175
280
639
919
341
880
1,221
342
457
799
683
1,337
2,020