1. Affinity

2. A Taxi
An auto rickshaw

3. The Profession of taxi driving
If nothing else I can always drive a taxi
All taxi drivers start as a temporary job
There is lot of competition in the profession
Because of competition I need to attract passengers

4. Desirables which should be retained
I bring home the bacon daily
Freedom of work: I can decide my own working time

5. Build Trust between driver and owner
Build Trust between driver and passenger
The driver should be accountable and traceable at any given time
The owner and the renter needs to go to the petrol pump every time before exchanging the vehicle
Meter acts as a medium of trust between the driver and the passenger
Driver and passenger should be able to trace each other in case of loss of luggage

6. Provide better resources to the driver
Unknowingly we break rules which we should be warned about
If I break traffic rules I should be able to pay without wasting working hours
The problem of change needs to be solved
Card system can be used for payments
Other documents like tariff cards, permits etc should be made digital
Meter can keep track of fuel remaining and refueling
In the design, technology should be invisible

7. Provide better services to passengers
New drivers and passengers need guidance on routes
Fare should be transparent and cover luggage issues
While fueling meter can be in fueling mode (Give discounts to passengers)
Bright light can attract passengers at night
For long distance passengers need entertainment
Passengers should be in control of entertainment

8. Provide strategies for better business
I should be able to plan and organize my earnings
I should be able to know where I will get more passengers
I should be able to preferably select passengers
I face trouble because of lack of knowledge & education

9. Build proper communication
There should be communication between driver and potential passengers
I should be able to communicate with the owner

10. Help driver to do better business
Provide better resources
Provide better service to passengers
Provide strategies for better business
Build proper communication

11. Current flaws in enforcement Help enforcing authorities
Improve enforcement
Current flaws in enforcement
Help enforcing authorities
I can easily tamper the meter and get away with it
Drivers easily cheat unaware passengers
Enforcement of license
Enforcement of proper dress code

12. Make sure that meter captures market
Meter should be easily affordable and theft safe
Meter should be fail safe
New meters should be too good to resist and enforced well
Meter should be places appropriately

15. Cultural model