1. New product demo + real-time update
Update for the Board of Directors
February 14, 2017
Presenters: Tiffany Angell, Manager of Digital Communications - Communications Rahul Sood, Manager of Software Architecture and Development - IT

2. New Digital Communications Team
Formed 2 years ago
The Digital Communications team aims to engage with the public through the progressive use of digital communication strategies including websites, mobile applications, social media, , text messaging, and more. We are experts in design, user experience, content, and front-end development. We ensure the customer experience is always top of mind.

3. Real-time data live for 1 year
Transit App
TripGo
Moovit
ezRide
Google Maps
Transit Tracker
Swiftly
Bing
Several apps are publishing RTD’s real-time data for passengers
Usage of Transit App:
~ 20k users/month
~ 750k sessions/month
~ 4.2k downloads/month

4. Modes available Light rail vehicle locations now available!
Real-time consists of vehicle locations and predicted arrival times
Local buses launched in December 2015 (locations and predictions)
Regional buses launched in May 2016 (locations and predictions)
Light rail launched in December 2016 (locations)
IT is currently working on light rail predictions
Commuter rail predictions currently not available. Need data from DTP in order to launch.

5. Next Ride now live New tool on RTD website launched December 21, 2016
In-house built app provides customers with multiple ways to look up real-time information. Plus, it’s mobile, tablet, and desktop-friendly. No downloads necessary.
Stop name or stop #
Current location
Address or landmark
Route
Vehicle number

6. Marketing Campaign
Keep a look out for this campaign launching in March
CAMPAIGN INCLUDES:
RTD-Denver.com promotions
Public Information Display ads
Digital ads
Bus interiors
Exterior cards
Bus stop shelter advertisements
Print ads
Social media
blasts
Promotional video

7. Utilizes open source software
New Trip Planner now live
New Trip Planner launched on RTD-Denver.com on December 21, Customer Care agents also started using a more robust version of the Trip Planner.
Key enhancements:
Trips planned based on RTD-specific business rules
Real-time arrivals/departures provided for bus
Ability to customize trip results to include walking, biking, and use of Park-n-Rides
Station gate locations included in trip results
More robust location entry field gives people more options to plan
Turn-by-turn walking directions
Options to see intermediate stops
Utilizes open source software

8. Impact of Real-Time Information
Improved customer satisfaction
Reduces perceived and actual wait time
Reduces uncertainty of riding, putting riders in more control
Riders enjoy freedom to finish up work, grab a coffee, run errand, etc.
Higher confidence of vehicle location
Less time spent waiting
Overall, riders feel less frustrated with public transportation