1. MICROSOFT Go-To-Market SERVICES MINI-Case Study
New Relic Grows Business with Diverse GTM Offers
About New Relic
New Relic is a software analytics company that makes sense of billions of data points about millions of applications in real time. It is a SaaS enterprise software company that builds innovative products designed to serve people who build modern software. For more information, visit newrelic.com.
“We’ve seen our .NET business grow significantly, thanks no doubt to the help of Microsoft and its Go-To-Market Services team." – Richard Nunez, Director of Business Development, New Relic
New Relic provides developers instant app visibility via Microsoft Azure, including those working in Microsoft’s .NET. So it was only natural for Microsoft to use its marketing and promotional power in partnership to help New Relic find customers.
New Relic has been promoted via many Microsoft outlets, including Channel 9 videos, a MicrosoftAzure.com featured spot, Microsoft Azure newsletter promotion, and social support on Twitter. New Relic also uses Microsoft channels such as the Microsoft Azure store and Microsoft Azure marketplace to increase sales reach.
To get connected with other potential partners, New Relic participated in an in-person Microsoft-sponsored event, and got an exclusive opportunity to speak about its product in an MSUS Partner Yammer network event.
About GTM Services
Microsoft Go-To-Market (GTM) Services give Independent Software Vendors exclusive resources to help boost app exposure, improve app performance, and build better cloud businesses. See how you can benefit at
With a digital marketing campaign to drive traffic to its co-branded Microsoft Azure landing page, New Relic saw a 5x spike in traffic that resulted in double-digit signup gains and increased conversion rates, all at a relatively inexpensive per-customer rate.
To discover other ways a partnership with Microsoft could help your business, read more GTM mini-case studies.