1. Implementing an Effective Sustainability Plan
New York’s Experience
Using Community, Government and Advocacy Approaches to Double Program Funding

2. Why Are Programs Funded
People demand them
Advocates demand them
Special interests demand them
They are in the best interest of politicians
Politicians can be convinced to fund program
Politicians can be coerced into funding program
It’s the right thing to do

3. Three Sides of Influence
Government
Advocacy
Community
Community

4. Making the Case Within
Commissioner’s
Office

5. Opportunities to Make the Case
Bill Analyses
Legislative Proposals
Expenditure Plans
Procurements
Program and Board Meetings
News Reports
Reports from other organizations

6. Making the Case in the Community
Grassroots advocacy and education
Voice for public health
Not lobbying
“Bread and butter” action for survival

7. Goal Maintain (or increase) funding for tobacco control programming
CDC minimum for NY: $95.8 million

8. Justification Societal costs of tobacco are staggering
Adequate investment in tobacco control works to save lives and money
State funded well below “best practice” level
State takes in substantial revenue from tobacco taxes and MSA
Tobacco industry continues to increase spending on marketing and promotion

9. Targets Governor Legislators Community members/General public
Health Department
Legislators
Community members/General public

10. A Simple Plan
Start
End

11. Developing the Plan October 2004 – CDC Sustaining States Mtg
Program manager, lobbyist, advisory board member, two funded partners
Half day learning what to do
Half day developing a plan
November 2004 – TCP Statewide Mtg
Workshop on Sustaining States
Advisory Board member, CTFK
Phase I Implementation
Grasstops
Press events in 10 media markets

12. Developing the Plan August 2005 – TCP & Partners Strategy Planning
TCP staff
SCC – 8 contractor representatives
ACS, Center for Tobacco Free NY
Tobacco Free Kids
January 2006 – TCP Statewide Training
Phase II Implementation: Sept 2005 – April 2006
Ongoing implementation

13. Messaging Tobacco use causes substantial human suffering
(and substantial economic costs)
Tobacco control programs work
To reduce the suffering
In every community
There is a huge unmet need to prevent and reduce tobacco use

14. What you will get A strong, comprehensive, well-funded,
effective tobacco control program
will produce
One million more smokefree New Yorkers
leading healthier, happier, richer lives
by 2010

15. Community Partner Activities
Who Do You Know Inventory
E-Champions sign-ups
Letters to the Editor
Monthly Communication with Local Legislators
Personal Stories
Building Relationships with Media
Legislative Office Visits

18. Summary Reports

19. Number of Legislative Office Visits by TCP Funded Partners, 2005 - 2006

20. Articles Mentioning NY TCP Partners, Print News Media Tracking, March 2005–February 2006

22. NY state funding for tobacco control
Our funding has fluctuated very modestly over time, with a slight down turn in 2003 and a slight up-tick in 2005
Our largest ever appropriation was in 2005.

23. State ranks second for anti-smoking efforts
Lung Association survey says a higher cigarette tax would make New York best in nation
By CATHLEEN F. CROWLEY, Staff writer First published: Thursday, January 10, 2008
ALBANY New York ranked second in the nation for its tough anti-smoking laws, according to a study released today by the American Lung Association. The only snag preventing the state from taking first place is New York's $1.50 cigarette tax, which is lower than 15 other states, said the lung association.
"A higher price for cigarettes will create an economic incentive for smokers to quit their deadly addiction, and at the same time will increase funding for tobacco control programs," said Michael Seilback, senior director of public policy for the American Lung Association of New York.
The only snag preventing the state from taking first place is New York's $1.50 cigarette tax, which is lower than 15 other states, said the lung association.

24. Thank you. Ursula Bauer, PhD Director, Tobacco Control Program
NYS Department of Health