1. Internal Factor Evaluation MATRIX
The Egyptian Pharmaceutical Trading Company
Key Internal Factors
Weight
Rating
Weighted Score
Strengths
1 . Large network of distribution; 54 branches distributed countrywide
0.15 4
0.60
2 . Updated database For all pharmacies and hospitals countrywide
0.13 3
0.39
3 . Monopoly for some drugs; Toxic, imported and subsidized drugs
0.17
0.68
4 . Well established communication technology; large WAN all over the country & “ Call Centre” service available 24 hrs
5 . Increase in ROI & annual sales revenues by 10% (good financial position
0.10
0.30
Weaknesses
6 . Poor coverage for some areas like upper Egypt. 2
0.20
7 . permanent Shortage in stock of subsidized drugs . 1
8 . Delayed lead time for delivery specially for remote areas (more than 3 days )
0.26
9. decrease in productivity of man power
0.12
Total
1.00
2.65