1. BADM 323 Marketing Communications March 17, 2010
Direct Marketing
BADM 323
Marketing Communications
March 17, 2010

2. What is Direct Marketing?
Assertive tactics that utilize media to reach current and potential customers through direct communication
Usually direct marketing includes a “call to action” in the form of an incentive or enticing message to get consumers to respond

3. Types of Direct Marketing

4. Examples

5. Benefits of Direct Marketing

6. *South Woods Advertising Magazine

7. Drawbacks of Direct Marketing

8. Database Management
Storing information collected via direct marketing on current and potential consumers
Using the database to develop effective and efficient marketing programs that assist in creating long-term relationships with clients

9. Benefits/Drawbacks of Database Management

10. Sign Spinners http://www.youtube.com/watch?v=SUKor6eRXt0

11. Red Bull Wiiings Team Unconventional, direct marketing technique
Targets EPC to encourage brand trial, switching, and loyalty
Builds long-term, personal relationships with core consumers
Uses database management to track new users and who tried the product

12. Your Turn  Define a target audience for Vitamin Water
Develop a direct marketing piece of your choice to reach the target audience
Explain your direct marketing piece and how it will be effective among target audiences