1. Internet Marketing Module 4 AssignmentBy
Ashish Gulia
IIM Indore

2. Brand Choosen -Edupristine
About –
Edupristine offers online and classroom coaching for various courses like CFA,CPA ,FRM , Digital Marketing , analytics etc. It has strong presence on Online platform and offers courses in many others countries .

3. Social Media Strategy
Edupristine has a strong presence on social media and uses the strategy of Disguise Marketing .It uses the name IHFCP(International Hub For Commerce and working Professionals ) for all social platforms to drive higher traffic and build a trust with the audience .It engages the audience by posting related content to its offerings and builds its ing list from the same .
Social Media Statistics
Marketing list –10,000+list (internal sources )
Facebook Page -31,000 Likes
Twitter -271 Followers -162 Tweets (yet to explore )
Instagram Followers ,52 Posts

5. Engagement
Edupristine Logo

6. SEO Rank for Relevant Keywords
Keyword Rank
CFA Coaching rd(7th If including Paid Ads}
Digital Marketing Courses 8th (12th If including paid Ads)
Best Coaching Institute in st –Paid
Mumbai for finance and
accounting courses

7. Growth Hacking Tools on Website

8. 1)Free Downloads –Free Videos and other materials on various courses 2)Sign Up Forms for building Marketing List 3)Live Chat –For Interacting with audience 4)Forum –For open Discussion and doubt clearance 5)Google Analytics –for measuring traffic on site (internal source ) 6)Testimonials 7)Corporate Relationship –For Gaining Credibility

9. Other Innovative Internet Marketing
Edupristine uses free career counselling as a way to generate leads and then acquire more customers .One innovative techinque which they are using is Instagram Marketing –Not just to increase brand awareness but to generate leads and make profits with little investment .

12. Edupristine started their instagram profile by posting content which was interesting and related to their target audience .Slowly as the no. of followers grew –the content ensured that right audience is following the profile .As the no. of followers reached a critical no.(2000 original followers ) ,posts were designed in accordance with the courses available and leads were generated .Till date -1/5/16 Edupristine has not used its LOGO in any of the posts but is still converting leads into customers .