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IBM UNICA
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Introduction to Unica Campaign
IBM Unica is the most popular marketing automation system for the B2C marketing space. IBM Campaign (more popularly know as Unica Campaign) is capable of handling huge datasets and create audience lists with millions of records. 21cssindia can help in implementing IBM Unica, setting up the environment, creating reusable objects and drive pilot campaigns. If IBM Unica is already present, 21cssindia can help design strategies to make better and optimal use of the environment.
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Thats what 21cssindia Makes Possible.
21cssindia can help in staffing and training resources on IBM Unica Campaign as well. Training is an costly Affair …….But what if it is done Online at the convenience of the Trainer & the Trainee sitting in any part of the World………. Thats what 21cssindia Makes Possible.
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Concepts and need for Unica
Marketing Campaigns Campaign Life Cycle Unica in marketing campaign
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User, User Groups and Roles
Users and concepts Adding New User Modify Users Remove Users Edit user information Assign role to Users
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User Groups and Concepts
Adding New Group Modify Groups Remove Groups Unica Roles & configuration Roles and Concepts
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Offer management Concepts of offers Offer templates Offer Creation
Offer operations
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Campaign management Concepts of Campaign Unica Campaign Overview
Campaign Creation Campaign operations
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Flowcharts What are flowcharts? Concepts of flowcharts
Adding Flowchart to campaign Flowchart Creation Flowchart Processes Data manipulation processes Run Processes Optimize Processes
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Data manipulation processes
Select Merge Sample Segment Extract
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Run Processes Snapshot Schedule Mail list Cal list E Message
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Optimize Processes Stored objects
Derived fields User variables Custom macros Templates Stored Table Catalogs
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Reports Flowchart cell reports Segment Crosstab reports
Calendar of Campaigns System-wide reports Object-specific reports
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Conatct Us Contact Information ,Plot No-27,NGGO's Colony, Pattabhi Reddy Gardens, Visakhapatnam-07 IN IN US Website:
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