1. Market Accelerator

2. Developing the right capabilities to grow your online and off-line customers, and improve marketing ROI

3. The background
We are in an overcrowded marketplace, full of media and technology suppliers
Hence blogs, white papers, and case studies rain down upon us from the internet
But marketers actually need a reasoned and affordable development pathway
Based on a clear assessment of their objectives and needs

4. In a word ‘curation’
Curation means ‘selecting, refining and arranging to add value’

5. How we help?
We align your customer knowledge and technology development pathways with your business objectives
We review your online marketing to grow lead generation and conversion
We minimise your marketing infrastructure costs through diagnosing what tools you really need, and how best to source them
We adjust how you allocate your marketing budget to optimise customer value
We audit your readiness for GDPR, and plan what action you need to take

6. How we do it? We start by analysing: We identify the key gaps
The key problems and issues you present
Your marketing and customer journey objectives
Your current marketing assets and capabilities
We identify the key gaps
We work out with you a marketing development plan
And link your sales targets to the marketing investment these imply

7. Which specific areas do we examine at?
Overall marketing spend allocation
Campaign planning and targeting
Customer data
Customer knowledge and insight
Marketing spend evaluation
Technology tools
People and skills
Readiness for GDPR

8. With further focus areas for on-line marketing
Lead generation
PPC, SEO, Display, Influencers, Affiliates
Interactions with your brand
Content marketing, Calls to action
Conversion processes
Online user experience, Responsive design
Ongoing engagement
Forums, Cross-sell, Up-sell, Satisfaction ratings

9. We bring a small but very experienced team
Julian Berry – programme director
Greta Paa-Kerner – digital strategist
Anthony Antoniou – data scientist
Adham Shamkh – technology guru

10. How we get started? Our initial half-day workshop is free and covers:
Your key marketing objectives
Your marketing eco-system
Your human and technology assets
Your current pain points
We respond in writing with
How and where we can help?
Early deliverables
Our costs (which are always fixed and agreed in advance)

11. Keeping you on track
We recommend regular planning and review workshops
We can provide interim marketing resources
We are also a marketing services supplier
We provide cloud based technology for building a single customer view and CRM capability
We undertake customer data analysis for clients