1. Spring and Summer Landing Pages & Digital Overview

2. Display Ad to Top 10 Page Topics Great Outdoors Family Events
Music/Nightlife
Dining/Beer
Arts & Culture
LGBT
Landing Page KPIs
Signup (bottom of page)
Click through to more content
Time on page
Low exit & bounce rate
Display Ad KPIs
CTR
Impressions
*Will use signups as a “conversion” and will be optimized to find lookalikes of users who convert

3. Top 10 Page to Email Signup
KPIs
Open Rate
Clicks
Landing Page KPIs
Signup (bottom of page)
Click through to more content
Time on page
Low exit & bounce rate

4. Targeted Email to Travel Email
KPIs
Open Rate
Clicks
#2 KPIs
Open Rate
Clicks

5. Digital Toolbox DoubleClick
Accurately measures clicks and ‘conversions’ on ads and pre-roll video
Google Analytics
Currently being reviewed and cleaned up by Cardinal Path
All ads will have UTM codes for easy lookup in GA
Considering vanity URLs to track some print publications (tested with DRW)
Mail Chimp
Ability for easy A/B testing, geo-targeting, triggered sends, easy integration with other platforms, track openers actions on site & more
Crazy Egg
Can help us test where people are spending time on page
Bitly
Can be used for vanity URLs and tracking if needed
Unbounce
Ability to create custom landing pages when needed, A/B test one landing page vs. another and serve up the winner in real time, create a custom mobile landing page
Easy integration with GA

6. THANK YOU!