1. got milk? got story? get leverage! NSWM 2017 Conference
Laura S. Wittcoff, MSW, LICSW, DSW Candidate
Kenda M. Woolfson, MSW
Introduce self and mindfulness
Introduction to topic and what the plan is
What comes to mind when I say thin mints??

2. Consider the cookie:

3. What makes you
MEMORABLE?

4. Nonprofit Brands:

5. Why Stories? Human mind is wired to find patterns and meaning
Culture impacts our decision-making
We create meaning through our own lenses
Behavioral Economics Theory
Stories help us Brand and Brand encourages recognition and recognition makes us memorable

6. TRACKING TOOLS Number of new clients, volunteers, and donors
Number of new donations financial or in-kind
Digital data:
Website hits
Social media followers
Social media engagement

7. THE ORGANIZATIONAL STORY

8. Create the
TAGLINE

9. ASK YOURSELF: WHY do you exist? WHY is what you do important?
WHY is it valuable?
IS THERE a client story you can share?
WHY your organization vs. another?

10. STORY COMPONENTS THE CHARACTERS
Clients, staff, board, community stakeholders
Data, prevalence, client stories, needs
Mission
Vision
THE CHARACTERS
THE CHALLENGE
THE SOLUTION
THE SUCCESS

11. First-Thought
BRANDING

12. Articulate your story with your collective voice
Amplify by educating and spreading the word about what you’re doing and the benefits
Ally yourself by commenting and sharing insights through social media

13. Appreciate your staff, board, clients, volunteers and donors
Appeal to everyone by sharing what your message is and building long-term donor and volunteer relationships
Appreciate your staff, board, clients, volunteers and donors

14. THANK YOU!