1. All Hands Meeting I September 8, 2015

2. Evolve is an enthusiast publisher that vertically-orients sites, content and audiences.
Crave for Men, TotallyHer for Women and Martini for the affluent.  We will continue to grow.
We fuel and support the content people are passionate about and make sure they find it. 
We use proprietary technology to better connect brands to consumers through display, video, content and more.  We will continue to do so!

3. We Are Making Strategic Investments for Growth
KEY INVESTMENTS
We Are Making Strategic Investments for Growth
AUDIENCE
social, paid acq., other
MONETIZATION
PLATFORMS
direct, programmatic, content
drive efficiencies and reduced costs
BRAND BUILDING
drives sales/topline revenue
ACQUISITIONS
grow inventory and revenue

4. A Timeline of our Recent Mergers and Acquisitions
EVOLVE’S M&A SPRINT
A Timeline of our Recent Mergers and Acquisitions

5. INDUSTRY CHALLENGES
Sub-Scale Companies Cannot Nimbly Adapt to Extinction
Events the Way Evolve Can!

6. The Industry may
throw us curve balls
…but we step up to the plate and knock out solutions!!

7. to Today’s Industry Challenges
EVOLVE SOLUTIONS
to Today’s Industry Challenges
CHALLENGE
SOLUTION
VIEWABILITY
Better systems & processes. Increase overall traffic and inventory - Traffic IQ
NHT (Non-Human Traffic)
Better audit/optimize paid acquisition channels – Traffic IQ
MOBILE-GEDDON
Converted all O&O sites to mobile optimized
FLASH-POCALYPSE
Retooled all publishing and ad platforms for HTML5
PROGRAMMATIC
Significantly increased team size, developed
systems and acquired programmatic DNA
MOBILE
Innovating better mobile ad units and improving
for better engagement
AD BLOCKING
Native ads/content marketing solutions to
counteract Ad-Blocking

8. FIRST HALF 2015 REVIEW In The Face of Industry Challenges…
… We Are Making Tremendous Progress
Added senior leadership across company
Integrated 5 acquired businesses into Evolve
Relaunched TotallyKidz with a compelling offering that’s #2 in Family & Youth
Launched video viewability solutions (INgage/INglide)
Migrated all systems out of our data center into a managed hosting facility.
Rolled out JIRA across the Sales Operations
Ignited O&O organic growth through SEO, social media, and newsletter investments

9. FIRST HALF RESULTS
Grew Social media traffic to select O&Os nearly 3-fold (+196%)
Increased SEO traffic to select O&Os by almost double (up 82%)
Grew Video streams by 28% (105mill / month)
Increased Video revenue by 32% (first $10mill+ year)
Reduced I.T. costs by 20% overall with the same or better system reliability

10. 1st HALF REVENUE ($millions)
$37.3
FIRST HALF
2015 RESULTS
Shortfall
$33.1
$29.5
Good, but we need to do better!
Revenue up 12% over a year ago
But 11% short of goal
2014
2015
Actual
2015
Goal

13. 2015 CORPORATE GOALS 1 2 3 4 5 6 7 digital brand
Profitably Grow Revenue over $100 million by 2016
Establish CraveOnline as a recognized Male Lifestyle
digital brand
Continue to grow our most valuable O&O audience organically and through acquisitions
Demonstrate traffic and revenue growth on newly acquired properties
Improve the health of our key affiliate portfolios
Improve our branded ad operations workflow across departments
Increase employee retention and engagement 1 2 3 4 5 6 7

14. 1. PROFITABLY GROW REVENUE
$100+
$120
$100
$80
$60
$40
$20 $0
Over $100 million in 2016
22%
CAGR
SECOND HALF 2015 Initiatives and Efforts
$84
Acquire two more businesses
Rebuild Martini sales team and get back on track to hit numbers
Improve product and brand positioning in Int’l markets
Continue to focus on high- demand/low-supply verticals
$69
$36
$28
2006
2009
2012
2015
2016

15. 2. MALE LIFESTYLE 2015 SECOND HALF INITIATIVES AND EFFORTS
Establish CraveOnline as a recognized Male Lifestyle digital brand
Launched in 2004 as a general male lifestyle and entertainment site, CraveOnline.com repositioned itself in August 2015 to become a more focused and upscale men’s lifestyle brand.
2015 SECOND HALF INITIATIVES
AND EFFORTS
Promote Repositioning to B2B Advertising Community
Expand Lifestyle affiliate vertical
Continue great start on selling lifestyle and CPG brands on Crave

16. 3. O&O AUDIENCES Grew our Audience 52% Year over Year +52%
Average Monthly
Pageviews (millions)
Continue to grow our most valuable O&O audiences organically and through acquisitions
352 85
2015 SECOND HALF INITIATIVES AND EFFORTS 50
+24%
231
Continue smart and M&A
Expand SEO efforts
Expand Successful Social Media Pilot 40
Organic
Growth 3
191
215
+13%
Organic
Growth
TotallyHer Acquisitions
TotallyHer O&O (organic)
Crave Acquisitions
Crave O&O (organic)
2014
2015
Source: Google Analytics Global PageViews Jan – July 2015 vs. YAG

17. Acquired Site, began Social investment
PILOT: SOCIAL INVESTMENT
Strong focus on growing social audiences across key properties:
SOCIAL PAGE VIEWS
+407% YOY
+1031% YOY
Added Social
Resources
Acquired Site, began Social investment
**Competitor source – Similar Web July 2015

18. 4. TRAFFIC AND REVENUE GROWTH
Demonstrate traffic and revenue growth on newly acquired properties
Evolve Grows Traffic on New Acquisitions
46%
Growth
Prior to
Acquisition
Post
247K
360K
1.8M
2.3M
6.3M
6.8M
3.6M
11.4M
24.3M
33.1M
27% 6%
211%
36%
Source: Google Analytics (AfterEllen Pre-Acquisition Traffic data from Omniture)

19. FASHION & LUXURY COLLECTION
SEPARATING THE MEN
FROM THE BOYS
20.1M
VISITORS
UNIQUE
21.4M
35.1M
43.9M
53.2M
44.0M
5. IMPROVE
THE HEALTH
Improve the health of our key affiliate portfolios
AFFILIATE RECRUITING FOCUS FOR SECOND HALF 2015
Beauty and Fashion
Crave Lifestyle
LiveOutdoors
Hispanic
Better Monetize TotallyKidz
REACHING WOMEN
& THEIR FAMILIES
AT SCALE
CAFEMOM.COM
14.9M
OTHER
9.2M
REFINERY29.COM
15.8M
13M
ENTERTAINMENT
& CULTURE
12.9M
LIVING
23.9M
STYLE
8.1M
HEARST YOUNG
WOMEN'S NETWORK
19.7M
HEARST
LIFESTYLE NETWORK
14.1M
FASHION & LUXURY COLLECTION
9.5M
16.3M
KIDZ
11.1M
FOOD
5.3M
PETS
8.7M
LGBT
640K
MOMTASTIC
17.2M
BEAUTY & STYLE
5.1M
26.6M
VISITORS
UNIQUE
26.8M
33.7M
48.6M
60M

20. Improve Branded Ad Operations Across Departments
IMPROVE WORKFLOW
Improve Branded Ad Operations Across Departments
Initiatives and Efforts to Date
Second Half 2015 Initiatives and Efforts
Complete GPT Re-Tagging
Build Inventory Forecasting Resources and Tools
Establish enforceable guidelines
Streamline processes

21. 7. INCREASE EMPLOYEE RETENTION & ENGAGEMENT
Initiatives and Efforts to Date
Established and Communicated Company and Departmental Goals 
Launched DMA Program
Conducted executive Training on Communication and Conflict Resolution
Introduced Paid Paternal Leave
Rolled Out Employee Recognition Programs
Second Half 2015 Initiatives and Effort
Peer to Peer Recognition Program
Training & Development (Speaker Series, Lynda.com group training sessions, etc.)
Consistent management communication and updates on company goals 

22. WHAT DOES THE MARKET Look Like in 2 Years
Evolving marketplace challenges present an opportunity for Evolve
Advertisers will be too dependent on large social platforms for audience and data
Dearth of premium content, as more of it is UGC on platforms
Lack of smaller, high-quality, affinity specific site environments to find engaged consumers and anchor big programs
Big media companies can’t scale to meet growing market demand
Uncertain future, stress.

23. WHAT DOES EVOLVE Look Like in 2 Years
Evolve is a leading publisher / media company, operating best-in-class brands across multiple high-value content verticals, and valued by marketers for its ability to bring together premium content, high-quality site environments, actionable first-party data and a robust set of ad and content solutions that scale across all devices and platforms.
Evolution of e to E

24. WHAT DOES EVOLVE Look Like in 2 Years
Evolve is a leading publisher / media company, operating best-in-class brands across multiple high-value content verticals, and valued by marketers for its ability to bring together premium content, high-quality site environments, actionable first-party data and a robust set of ad and content solutions that scale across all devices and platforms.
Evolution of e to E

25. All Hands Meeting | September 8, 2015
THANK YOU
All Hands Meeting | September 8, 2015