2. Windows Azure An Introduction Presented by Vince Mayfield

3. Vincent W. Mayfield CEO Bit-Wizards CEO & Co-Founder Bit-Wizards
Senior Software Engineer
18 Years Experience
15 Developing Windows Apps
MS, BS, MCPD, MCSD, MCSD.NET, MCP
USAF & US Army Veteran
Experience with Numerous Companies: Public, Private, & DoD
Commercial Pilot & Author
Microsoft VTSP

4. Introduce Yourself
Thank Everyone
Bit-Wizards
Bit-Wizards creates innovative software solutions that solve real world business problems, allowing our customers to be more profitable & efficient
In Business Since 2000
Based in Fort Walton Beach, in the Panhandle of Florida
Project Based Software Engineering
All Developers are Degreed & Microsoft Certified
Core Business Areas
Software Development
Software Integration
Web Design
E-Commerce
Graphic Design
Awards
2009 & 2010 Inc 5000 Honoree
Addy Award Winning Web Designs
2011 Florida’s Top Companies to Watch
2010 & 2011 Florida Trend Magazine’s Best Places to Work For
Kentico Gold Partner
Microsoft Managed Gold Partner
Gold Software Development
Gold Application Integration
Gold Digital Marketing
Gold Independent Software Vendor ISV
Silver Web Development
Silver Data Platform
Silver Portals & Collaboration
Silver Content Management

5. The Flight Path to the Cloud
What is The Cloud?
Why The Cloud?
What is Windows Azure?
Microsoft DataCenters
Windows Azure Video
WAI2
C Level Business View
Developer View
Wrap-Up
Questions

6. What is the Cloud?

7. Evolutionary Meaning
John McCarthy 1960s – “ Computation may someday be organized as a public utility”
Metaphor
Class Instantiated as an Object – Booche
Telephone Network
Computer Network
Internet
Today – Cloud Computing
Wide Spread Adoption
Virtualization
SOA
Autonomic & Utility Computing
Details Abstracted from End User – No need for expertise or control over technology or infrastructure that supports them
Commoditization – Utility Basing Computing Power

8. Defining the Cloud - NIST
Characteristics
"Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction. This cloud model promotes availability.
On Demand Self Service
Broad Network Access
Resource Pooling
Rapid Elasticity
Measured Services

9. Defining the Cloud - NIST
Deployment Models
Service Models
Infrastructure as a Service
(IaaS)
Platform as a Service
PaaS
Software as a Service
SaaS
Private Cloud
Community Cloud
Public Cloud
Hybrid Cloud

10. Defining the Cloud - WikiPedia
"Cloud computing refers to the on-demand provision of computational resources (data, software) via a computer network, rather than from a local computer. Users or clients can submit a task, such as word processing, to the service provider, without actually possessing the software or hardware. The consumer's computer may contain very little software or data (perhaps a minimal operating system and web browser only), serving as a basic display terminal connected to the Internet.”

11. Why The Cloud?

12. The Gartner Hype Cycle

13. The 2010 Gartner Hype Cycle Report
"Cloud-computing implications. The adoption and impact of cloud computing continues to expand. In Hype Cycle for Emerging Technologies, cloud computing overall appears just topping the peak, and private cloud computing is still rising. Cloud/Web platforms are featured, along with mobile application stores, to acknowledge the growing interest in platforms for application development and delivery.“
Gartner 2010 Hype Cycle Report

14. Cloud is Here & Now
“Annually Microsoft invests approximately 9 Billion dollars in R&D. This year 75% of all Microsoft Engineers are working on new cloud applications and new cloud services. By the end of 2010 year according to Steve Ballmer, CEO of Microsoft, that number will rise to 90% of Microsoft's 40,000 engineers. Technology leaders like Microsoft do not invest this heavily on technology that is a fad or has no real chance of succeeding.”
“The Cloud is fast changing the landscape of information technology and how businesses view and utilize IT resources”
Vince Mayfield

15. Rise of Cloud Computing
20%
20 Percent of Businesses Will Own No IT Assets By 2012
--Gartner, Jan. 2010

16. Rise of Cloud Computing
2010
2011
2012
2013
2014
$55billion
55 Billion Dollars Per Year Will be Spent on Cloud Computing in 2014, Growing 27% Annually
--IDC, June 2010

17. Rise of Cloud Computing
68%
68 Percent of Workloads Will be Virtualized by 2013, but Businesses Use Tools to Manage Less Than Half of Their Virtual Environment.
--IDC, June 2010

18. Rise of Cloud Computing
75%
75% of IT Managers Report They are Currently Using or Evaluating
Cloud Computing
--IDC, June 2010

19. Rise of Cloud Computing
137 government data centers slated to close by the end of the year. Information will be consolidated into other data centers or moved to rented space in a public or private cloud. 
Thirty-nine of those data centers already have been shut down
15 federal agencies have identified 100 government systems comprising nearly 1 million individual users that will be moved from government-owned data storage space to cloud computing.
Currently plans to fundamentally reform how the government manages information technology projects.
Close about 800 of its more than 2,100 data centers nationwide within five years. 
Federal officials released a list of 137 government data centers slated to close by the end of the year. The information they hold will either be consolidated into other data centers or moved to rented space in a public or private cloud.  Thirty-nine of those data centers already have been shuttered, federal Chief Information Officer Vivek Kundra told a gathering of government and industry officials at a White House event.  In addition, 15 federal agencies have identified 100 government systems comprising nearly 1 million individual users that will be moved from government-owned data storage space to cloud computing, Kundra said. 
Kundra is the author of a December 2010 plan to fundamentally reform how the government manages information technology projects. That 25-point plan calls for the government to close about 800 of its more than 2,100 data centers nationwide within five years.  The data centers identified for closure collectively take up more than 350,000 square feet and cost the governments tens of millions of dollars annually in upkeep, staffing and electricity, Kundra said.

20. What is Windows Azure?

21. Cloud Computing Taxonomy
The Windows Azure Platform fits here
Traditional IT
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
You manage
IaaS
Storage
Servers
Networking
O/S
Middleware
Virtualization
Data
Applications
Runtime
Managed by vendor
You manage
You manage
PaaS
Managed by vendor
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
SaaS
Managed by vendor
Storage
Servers
Networking
O/S
Middleware
Virtualization
Applications
Runtime
Data
This slide shows how the various options compare, then explicitly illustrates where the Windows Azure platform fits in. It’s meant to make clear in the audience’s mind the exact place in this broad area that we’re about to dig into more deeply.
Before we can understand the Microsoft cloud computing strategy, we must understand how the industry sees the landscape.
Traditionally all information technology was managed by customers on their own premises. This model provides the customer with a high degree of control, but at a high cost of capital expenditure and maintenance.
Another model is known as “infrastructure as a service ,” or IaaS, and is defined by hardware, either physical or virtual. In this model, a provider uses services in the cloud to offer the end user hardware for computing or storage needs. The end user maintains control of the operating system and applications on the hardware.
The second model is “platform as a service,” or PaaS, and is used to facilitate the development, testing, deployment, and ongoing maintenance of applications. In this model, the provider maintains and administers the underlying infrastructure for the end user.
The third model is “software as a service,” or SaaS. SaaS supplies finished services and applications over the Internet to customers who pay on a per-use basis. This is the most common form of cloud computing delivered today.
Windows Azure Platform is a Paas. Think of Windows Azure and the Platform as the operating system of the cloud. You have Windows Client which is your client PC Operating System, Windows Server which is your Operating system for your data centers and Windows Azure is your operating system for the cloud. With Windows Azure Platform, however, Microsoft manages and maintains the platform, freeing up your IT resources to focus on business objectives. Also, because Windows Azure Platform provides dynamic capacity that can scale up or down to meet your changing needs, you achieve better resources utilization and lower costs.

22. Windows Azure Platform
GENERAL PURPOSE PROGRAMMING LANGUAGES
Compute
Storage
Management
Relational data
Marketplace
AppFabric
CDN
Windows Azure Platform
Think of Windows Azure Platform as the operating system of the cloud. You have Windows Client which is your client PC Operating System, Windows Server which is your Operating system for your data centers and Windows Azure is your operating system for the cloud. Along with Windows Azure you get SQL Azure which is the relational data storage for the cloud and you also get AppFabric which allows you to connect your on premises resources to applications running on Windows Azure in a secure manner. Tunneling through firewalls is very tricky and has risk associated with it. The access control module in AppFabric lets you pick an application that’s running on premises and gives you permission to connect to cloud resources, it could be for compute or for data but you get a secure connectivity. You can also do things like active direct federation so if you have permissions set up for people on premise the AppFabric model allows you to take information to the cloud.
The other interesting thing to note is this is not a .NET only platform. Windows Azure is an open platform and we welcome php, java, ruby on rails, python, etc…. And we have numerous people running java apps using tomcat on Windows Azure.
We do think the .NET framework is the best way to light up the Windows Azure Platform but if you have applications using any of these other languages we are ok with that and we welcome it. We want to be the enterprise cloud platform of choice, we don’t want to limit it. We don’t want to say “for java use this platform, for .NET use this platform, we want one platform. Windows Server runs everything today this is the same thing in the cloud.
Additional Info
Windows Azure: operating system as an online service
SQL Azure: relational cloud database solution
Windows Azure platform AppFabric: cloud middleware platform
Windows Azure Marketplace DataMarket: information marketplace for data and web services
Windows Azure™ is a cloud services operating system that serves as the development, service hosting and service management environment for the Windows Azure platform. Windows Azure provides developers with on-demand compute and storage to host, scale, and manage web applications on the internet through Microsoft® datacenters.
Windows Azure AppFabric is a comprehensive middleware platform that enables building applications in the cloud or on-premises. This includes applications running on Windows Azure, Windows Server and a number of other platforms including Java, Ruby, PHP and others.
Windows Azure Marketplace DataMarket is a new service allowing developers and information workers to easily discover, purchase, and manage premium data subscriptions in the Windows Azure platform.
SQL Azure™ Database is a cloud-based relational database service built on SQL Server® technologies. It provides a highly available, scalable, multi-tenant database service hosted by Microsoft in the cloud.

23. Windows Azure Platform Difference
Opportunities to Use Windows Azure Platform
KEY DIFFERENTIATORS
Choice of familiar development tools
Choice of relational or native storage
Choice in on-premises “private” cloud, cloud hosted, or creating hybrid solutions
Enterprise-ready, world-class Microsoft support
Application Migration
& Maintenance
Data Center
Extension
Storage as a Service
Application
Development
New
Data Center Extension:
Customers with considerable investments in their data centers may find themselves with significant capacity problems, or simply may want to explore minimizing future capital expenditures.
New Application Development:
If customers plan any new application development, the Windows Azure platform provides an attractive solution to minimize their development lifecycle and/or maximize TCO benefits with familiar development languages and tools.
Application Extension:
refers to the ability for our customers to run applications both on premise and in the cloud.
Application Maintenance and Migration
refers to the ability for our customers to delegate many data center networking tasks to the Windows Azure Platform, allowing them to focus on more mission critical applications development.
Information as a Service I
s rapidly becoming more attractive for customers with large and rapidly growing repositories of data and/or customers with mature data governance polices.
Key Differentiators
NET, Ruby, PHP, Java, Python, Eclipse and Native code developers can leverage existing knowledge – smaller learning curve
Provides relational (SQL Azure) and non-relational storage
Controls OS (Windows Azure, Windows Server) and virtualization layers
Windows Azure is enterprise-ready and is supported in Microsoft datacenters
Windows Azure supports “private” cloud on-premise solutions to customer and partners
Supports both Microsoft & open-source tools and languages
Application Extension

24. Microsoft DataCenters

25. 6 datacenters across 3 continents
Azure Data Centers
North America Region
Europe Region
Asia Pacific Region
N. Europe
N. Central – U.S.
W. Europe
S. Central – U.S.
E. Asia
S.E. Asia
6 datacenters across 3 continents
Simply select your data center of choice when deploying an application

26. Azure Data Centers

27. A simple video to explain and visualize the Windows Azure Platform
Windows Azure Video
A simple video to explain and visualize the Windows Azure Platform

28. WAI2 Windows Azure The Power of Instant Infrastructure

29. C Level Business View

30. Worldwide & Business Challenges Forcing Organizations to Optimize IT Efforts
Facing an unprecedented economic environment…
business has responded by transforming…
causing new technologies to emerge.
ECONOMIC CHALLENGES
BUSINESS CHALLENGES
TECHNOLOGY CHALLENGES
Reduction of operating and capital expenditures
Increased competition for fewer resources
Do more with less
Focus on core value-add activities
Improve agility to stay competitive
Leverage existing assets to expand
Shift from information technology to business technology
Technology erases infrastructure complexity
Globalization

31. Optimize Uptime, Agility & Efficiency
Cloud Optimized
On Premise
With cloud computing businesses can
Focus IT resources on developing the business, not maintaining its infrastructure
Create new applications with minimal up front provisioning costs
Reduce costs and maintenance of current infrastructure
Increase IT capacity dynamically
Provide transparent ROI for IT
Extend current application capabilities, without new infrastructure
Connectivity/Cabling
Run a Business - P&L
LOB Functionality
Business Tools
Advanced Infrastructure
Data Center/Infrastructure Hardware
Servers Deployment/Mgt
Desktop Installation/Mgt
Networks
Business Value
Time / Resources

32. Benefits to the Company
CEO
CFO/CIO
“I need the organization to become more agile to take advantage of changing market dynamics.”
“We need to reduce our total cost of ownership and prioritize business initiatives rather than IT imperatives.”
PRODUCT MANAGER
DIRECTOR, OPERATIONS
“I can’t wait for IT to procure capacity, we need to take our product to market now.”
“I need operational transparency so that we can align our investments with the business needs.”
SALES ACCOUNT MANAGER
IT ADMINISTRATOR
“I need solutions that scale with our customers and provide greater mobility for more devices.”
“I need to reduce the amount of time my team is spending keeping systems operational and maintained.”

33. An Economic Discussion Not A Technical Discussion

34. Developer View

35. Scales Horizontally Not Vertically You Must Plan for the Cloud!
Your Application
Web Role
Worker Role
VM Role

36. Familiar Tools & Technologies
Visual Studio 2010
SQL Server Relation Model
Windows Server 2008 x64
.NET Framework – 3.5 SP1 & 4.0
Native Code in User Mode
Windows Azure SDK

37. Wrap Up

38. Key Points
The Cloud is not Hype – Changing how we think of Computing Resources
Traditional IT is Dying
Windows Azure
PaaS
Microsoft Data Centers
Windows Azure is an Economic Discussion Not a Technical Discussion
Developers
Familiar Tools
Different Framework
Different Environment to Plan For
Scales Horizontal Not Vertical

39. Questions?

40. Links Kentico / Microsoft Case Study
Bit-Wizards / Microsoft Case Study
Should Your Business Be Looking to the Cloud?
Managing Content in Microsoft Azure
Deploying a Kentico Site to Azure

41. Links Continued #1 Add an SSL Certificate to a Windows Azure Web Role
Hosting Multiple Kentico Installations in Azure
Developing the Kentico Mobile Manager for Windows Phone 7
BOOK: Partnering with Microsoft: How to Make Money in Trusted Partnership with the Global Software Powerhouse

42. Links Continued #2
Windows Azure
Windows Azure Developer Center
SQL Azure
SQL Azure Migration Wizard
Windows Azure Toolkit for Windows Phone
Windows Azure Pricing

43. Strike Up A Conversation With Us?
Phone: +1 (800)
Web:
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44. Vince Mayfield Chief Executive Officer
Phone: (850) X101
Web:
Blog:
LinkedIn: