1. Cloud computing primer
Eric Rubin, CEO

2. disruptive shift
4/12/2018,
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3. 2010, the year of cloud computing
Gartner places Cloud Computing as the #1 technology area for IT in 2010
IDC states “Cloud computing is one of the most transformative developments in how information technology services are created, delivered, and accessed, in the last 20 years.”
IDC estimates cloud computing to go from 16B in 2010 to 42B by 2012, CAGR 24%.
Gartner is even more bullish, 150B by 2013

4. fundamental shift in SaaS
Cloud based applications, aka SaaS (software as a service), are moving from a departmental focus, to an enterprise focus via IT.
Put another way, instead of trying to sell around IT, SaaS vendors are selling directly to IT.
e.g. Salesforce.com is moving from a pure SFA vendor with a prior message of minimal IT involvement, to force.com, an agile cloud development platform for IT.

5. what’s driving this?
Cloud computing is in the mainstream and needs to be integrated with the broader strategy, managed by corporate professionals in IT.
Traditional software vendors, with a strong IT focus are retooling for the cloud and accelerating the trend.
e.g. Microsoft Azure offers cloud services to help SQL Server customers move their database to the cloud.

6. components of a cloud computing platform
Virtual Hardware multi-tenant (shared resources across customers) server grid accessible by the web. aka elastic computing, and includes web based storage.
e.g. Amazon EC2 and S3
Cloud tables simple multi-tenant databases for powering table driven web apps.
e.g. Amazon simple db, Google Bigtable, Microsoft table service, Intuit Partner Platform
Cloud relational database full rdb’s accessible by the web for app development. Deployed as multi-tenant approaches with shared db instances or single tenant approaches with private instances.
e.g. Force.com (shared), Azure SQL (private)
Web services interface the ability to interface with cloud services via standards based web protocols. This becomes increasingly important in building a community of cooperative apps.
Native application bus a key differentiator to prior computing platforms, new platforms with a rdb basis allow applications built native to the platform to share data and workflow services.
e.g. DreamFactory’s project management application shares data with salesforce.com, and can participate in salesforce workflow and social network feeds.

7. Marketplaces- the new s/w retailer
Many cloud platforms offer seamless product distribution via a marketplace.
Creates a symbiotic community of customers and products that support a common enterprise bus.
win-win-win
Customers have easy access to cooperative products.
Platform providers gain wider adoption with a native partner community
ISV’s have far lower sales and marketing costs to drive awareness.

8. the power of Native Security, reliability and scalability
native apps inherit these qualities from the platform provider
Enterprise bus
shared data and services between native apps.
Performance
no proxy servers enable lightening fast response

9. comparison matrix

10. 2010 trajectory- winning the hearts and minds of IT
Force.com broke trail with a web services based rdb with dev tools- and is reinventing itself as an IT play.
Amazon commoditized utility storage and elastic computing and now is entering the cloud rdb market.
Microsoft sets a new bar and commoditizes cloud rdb’s aimed squarely at IT adoption of the cloud via a 4B/year SQL server business
New IT focused clouds emerge like OpSource and Rackspace
Cloud rdb’s hold enterprise data and enable an enterprise data bus in the cloud.
DreamFactory adds enterprise grade web services to commodity rdb’s with dev tools, power tools, and workspace apps.

11. About DreamFactory

12. maximizing cloud computing implementations
First SaaS 2.0 Suite
4/12/2018,
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1503 Grant Road, Mountain View, CA 94040
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13. DreamFactory turns browser’s into super clients for the cloud
Deliver Enterprise class applications
Our business apps validate the power of the DreamFactory IDE
Rapid execution
Smart client talks directly to cloud services w/o a proxy server.
Multi-platform support
DreamFactory’s mashups can be deployed on any cloud platform
4/12/2018,
Proprietary and Confidential: © 2006 DreamFactory Software, Inc.
1503 Grant Road, Mountain View, CA 94040
Tel

14. Enterprise workgroup suite for cloud platforms
4/12/2018,
Proprietary and Confidential: © 2006 DreamFactory Software, Inc.
1503 Grant Road, Mountain View, CA 94040
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15. Visual tools for power users
Data Mover
Move business entities and their relationships between cloud (and desktop) computing platforms. Examples:
Move salesforce.com opportunities to Connect partner portal
Transform excel spreadsheets to Azure databases for sharing.
AppBuilder
“Drag, Drop, and Connect” visual builder for rapidly deploying customizations and mini db apps using Cloud services.
4/12/2018,
Proprietary and Confidential: © 2006 DreamFactory Software, Inc.
1503 Grant Road, Mountain View, CA 94040
Tel

16. Redefining agile development
The only pure services approach for agile development on Azure
Iphone like development model for your native enterprise data!
3 to 4x performance advantage

17. Info Free development tools: www.dreamfactory.org
Workgroup apps:
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