1. “A cutting edge public outreach campaign”
PROJECT
SEED
“A cutting edge public outreach campaign”

2. Digital Need The Problem They still want to make a difference!
The “Homeland Generation”
Born after 2005
Mobile centric
Texting….not talking
Live by their online status
Digital Need
They still want
to make a difference!

3. Traditional Methods of Public Outreach
Newsletters
Print is dead!
List serves
Overlooked
Considered spam
Promotional/Take Away Items
Creates additional waste in a Green Industry
Typical life span is less than 24 hours
Limited message capability

4. Public Outreach Today Expectations have changed Role of Government
Why?
How much?

5. The Traditional Program
Traditional public outreach program
Stagnant & Dated
Concern over programs continuation
Cost benefit
Cute
but Ironic! =

6. The Mission Education and Vodka…
Develop a cutting edge living educational program to get the attention of todays audiences
Get away from take away (a.k.a. throw away)
Inspire with excitement!
Education and Vodka…

7. Augmented Reality (AR)
Merge the digital and the real
The “Magic Yellow Line”
Advertisement Growth
Europe
Multi-Generational
Efficient
Hype

8. How Can We Excite The World?
Major “AR” Campaigns
How Can We
Excite The World?

9. Layar (AR) Application
“App” available for mobile devices
Image Recognition Software
Images/Boards can be any size
Poster
Tri-Folds
AR can be changed daily
Cost
$54 per year per image (Board)

10. A Living project! Outreach Components Mobile Education Initiative
Maximize Exposure
School System Events
Public and Private Events
Regional and Statewide
Public Spaces Campaign
Message Distribution
A Living
project!

11. Partnerships

12. Mobile Education Centerpiece

13. Public Spaces Campaign
Government Offices
Libraries
Private Partners
Community Buildings
Schools (Public and Private)

14. Message Distribution Beauty of the System Tri-folds
Size does not matter
Volumes placed on a postage stamp
Tri-folds
Features all 10 boards
Same information
Take-away

15. 100% Grant/Private Funded
We Can’t Afford This!!!
Funding Source
Amount
Litter Prevention and Recycle Grant
$21,601
Spotsylvania County Sheriffs Office
$2,000
Rappahannock Electric Cooperative
$500
Tri-County Soil and Water
$400
In-Kind Donations
Coins for Anything
$750
Morton’s Power Equipment
$899
Studio-4-Squared
$1,200
Home Depot
$375
Total Project Cost
$27,725
100% Grant/Private Funded

16. Events Public Safety Events Autism Awareness School Classroom
Field trip to you
Rappahannock Co-Op
Regional Event
Science Museum of Virginia
Conservation Events

18. What People Are Saying! How did it do that! This is actually fun!
Wow!
That’s Amazing!
This is actually fun!
This is so cool…

19. Future of Ideas Scavenger hunts Interactive games Specialized programs
Autistic
Pre-School
Adult Community Groups
Combination Events
Historical Boards
Public Safety Boards
Potentials are only limited by time!

20. Questions/Comments/Ideas
…its only the beginning!
Staff Contacts
Benjamin Loveday
Division Director, Solid Waste
Clara Mills
Environmental
Program Coordinator