1. Encouraging children to grow their own fruit and vegetables.

5. Chives
Parsley
Basil

7. Product name
On a yellow background to stand out
Carton Board
Two sheets 250 gsm
Fun to grow
Is a registered trade mark TM
Faces on Herbs
Appeals to target audience of children
Euro Slot
To hang up and display in shop
Blister Pack
Seeds inside Vacuum Formed
Clear PET shell
Brand
Trusted name
Hand drawn font
Similar to comic sans but with a serif !
Colour coded
Seeds clearly named on coloured background
Printing
Offset Lithography
CMYK on coated carton board with aqua seal varnish - Two sheets glued together to ‘hold’ PET clear plastic with seeds in place
PET shell – a clear thermo plastic – can be recycled to make Polyester (fleece jacket)

9. Cardboard pack
With its own plastic plant pot with seeds and compost
(in polythene bag)
Side view
Net (development) Die cut with window, fold and glue indicated

13. DIG&GROW
DIG&GROW
D I G G R O W
D I G G R O W

17. The Kite mark confirms that the British Standards Institution has tested a product and found it meets a particular standard.
Manufacturer's self declaration that its product meets basic EU legal requirements. This is not a safety symbol.
Unsuitable for children under three years because it might, for instance, contain small parts.
The Lion mark shows that a toy meets British safety standards and adheres to strict advertising and counterfeiting ethics.

25. Point Of Sale
Display POS

31. Environmentally Friendly Printing
Paper could include high recycled content
Water based printing inks – no need for solvents to clean down the Offset Litho Press
No laminated plastic film or UV varnish making it hard to recycle
Paper comes from FSC sustainable trees
Paper is used instead of plastic as it is biodegradable
Paper is chlorine free
– so no bleach flushed down the drains