1. Mediakit
2017

2. Introduction INTRODUCTION
Practic Idei pentru casă, grădină și apartament is a magazine for hardworking people, relying on their own strength and ingenuity to improve and beautify their home, yard or garden.
These hardworking, practical people, in their generosity, share their DIY experience with friends from “clubul Practic“ on topics like renovations, furnishings, recycling and volunteering, travel, alternative therapies or business ideas or caring for plants, pets or the backyard.
An interactive magazine, connected to people, put together with the help of its readers, vivid and rooted in the beautiful reality of those achieving something on their own.
Susana Pletea
Editorial Director
Frequency: monthly
Distribution: national
Format: 143 mm x 205 mm
Cover price: 3,49 RON
Booksize: 76+4 pages
Paper (cover): 70 gsm LWC UPM Star
Paper (inside): 56 gsm SC Graphoset
Printing: Offset
Color: CMYK
Print run: 18,000
Readership: 203,000 (Source: SNA Jun 2015 – Nov 2016)
INTRODUCTION

3. Editorial Calendar JANUARY – New Year planning
FEBRUARY – Valentine’s Day
MARCH – Handmade, Flower Arrangements
APRIL – Easter
MAY – Flower Month
JUNE – Kids World
JULY – Travel, Holidays
AUGUST – International Day of Youth
SEPTEMBER – School Year
OCTOBER – Harvesting the Grapes
NOVEMBER – Autumn in the Garden
DECEMBER – Gifts
CALENDAR

4. Reader’s Profile 203,000 readers / issue READERSHIP
62% / 126,000 aged 25-50
77% / 155,000 medium & high education
84% / 169,000 main shopper
46% / 93,000 living in large cities (+200k inhabitants)
74% / 150,000 medium & high social status (Esomar AB)
51% / 103,000 living in households with medium to high income (+450 Eur per month)
Source: SNA Jun 2015 – Nov 2016
READERSHIP

5. World of Practic-Idei OUR WORLD
What could be more useful than to learn from the experience of the one next to you?
With every issue, Practic Idei
pentru casă, apartament și grădină features a well-documented article, written by the editorial team, with tips and tricks worth following.
Specialists in various field activities (beekeeping, architecture, veterinary medicine, agricultural engineering, interior design or garden) are loyal readers and send articles worth collecting.
Plant and animal lovers, Practic readers reveal their best nurturing tips and share seeds among themselves or adopt pets in need of a welcoming home.
OUR WORLD

6. Readership Affinity Intention to buy – next 12 months Pets READERSHIP
Source: SNA Feb 2015 – Aug 2016
READERSHIP

7. Readership Affinity cooking health READERSHIP
Source: SNA Feb 2015 – Aug 2016
READERSHIP

8. Readership Affinity home & deco household cleaning products
banks & insurance
Source: SNA Feb 2015 – Aug 2016
READERSHIP

9. Website
Info: practic-idei.ro connects you to the reality of hardworking people
Target: people with a hands-on type of approach
23,800
Monthly unique clients
112,300
Monthly
PI’s
25,000
Newsletter subscribers
456,000
Facebook Fans
Traffic Source: GA Jan-Dec 2016
WEBSITE

10. Formats and rate-card prices
SPREAD
W: 286 mm
H: 205 mm
Ratecard: 4,400 €
1/1 PAGE
W: 143 mm
Ratecard:
2,800 €
1/2 VERTICAL PAGE
W: 71.5 mm
1,600 €
1/2 HORIZ.
PAGE
H: mm
1/3 VERTICAL
W: 47.6 mm
1,100 €
1/3 HORIZ.
H: 68.3 mm
1/4 HORIZ.
1,000 €
1/4 VERTICAL
W: mm
H: mm
Opening Spread
4,800 €
Spread
4,400 €
2nd Cover
3,000 €
3rd Cover
2,800 €
4th Cover
3,800 €
Interior page
1/2 page
1,600 €
1/3 page
1,100 €
1/4 page
1,000 €
Other non standard formats will have different price.
VAT not included.
FORMATS AND PRICES

11. Issuing Calendar CALENDAR 01/17 02/17 03/17 04/17 05/17 06/17
Deadline for orders
9-Dec-16
13-Jan-17
10-Feb-17
18-Mar-17
14-Apr-17
19-May-17
Deadline for ads
15-Dec-16
19-Jan-17
16-Feb-17
24-Mar-17
20-Apr-17
25-May-17
First day of sale
5-Jan-17
4-Feb-17
2-Mar-17
6-Apr-17
4-May-17
8-Jun-17
07/17
08/17
09/17
10/17
11/17
12/17
Deadline for orders
16-Jun-17
14-Jul-17
18-Aug-17
15-Sep-17
13-Oct-17
17-Nov-17
Deadline for ads
22-Jun-17
20-Jul-17
24-Aug-17
21-Sep-17
19-Oct-17
23-Nov-17
First day of sale
6-Jul-17
3-Aug-17
7-Sep-17
5-Oct-17
2-Nov-17
7-Dec-17
CALENDAR

12. 143x205 mm
TECHNICAL FACTS

14. FLORENTINA PÃUNA-LAUDA
Group Advertising Director
STELUȚA CIURUMELEA
Senior Sales Manager