1. Musk
The Man and
The Masterplan

2. Elon Musk – Timeline and Achievements
Read and watch the articles and videos below and answer the questions on the following slide
Musk Timeline – Funders & founders article
Musk’s 2006 “secret” masterplan for Tesla -Tesla article
Elon Musk: How I became the Real Iron Man – Bloomberg Risk takers Video (45 mins)
Elon Musk Interview – BBC Video (18 mins)

3. Musk’s Mission What do think is Musk’s personal Mission Statement?
Which do you think is most important to him; people, profit or planet?
How has failure influenced Musk?
Do you think he is more or less innovative that Steve Jobs?

4. Will Tesla make a profit?
Read and make notes on the article below, then answer the question on the next slide
Musk’s Updated Master plan – BBC article
Tesla has plenty of customers but still no profit – CCN Money video and article
Tesla Threatened by German Competitors – Forbes article
Losses Soar but Shares Jump - The Telegraph article

5. To what extent is it likely that Tesla will become a profitable business? (25)
Arguments for
Plan a Paragraph Point
Arguments against Plan a Paragraph Point
Evaluation and justified decision

6. Political & Legal Environment
Which are the most important factors affecting the success of Tesla’s “Masterplan”?
Mission statement
Strategy
Finance
Leadership
Culture
Liquidity
Triple Bottom Line
Political & Legal Environment
Social change
Technological change
CSR
Ansoff’s Matrix
Change in Scale
Innovation
Managing Change
Failure