1. Strategic Planning for the Administrator
MSA 603
Strategic Planning for the Administrator
This course is an examination of processes and approaches used by administrators to analyze internal and external environments to establish and accomplish long-term strategic organizational goals.

2. Identify internal and external social, economic, political, and technological environments that affect organizations.
Coordinate strategic planning development, implementation, and evaluation systems within various organizational contexts.
Apply various strategic planning and administrative methods and strategies to successfully cope with the ambiguities, complexities, and implications of internal and external environmental factors on organizational functions.
Apply analytical models and decision-making methods to evaluate and solve administrative problems and enhance organizational performance.
Demonstrate an ability to incorporate into practice exemplary ethical principles leading to sound personal decisions and socially responsible organizational values and practices.
Present analysis and decisions in both orally and written form under critical appraisal.

4. Developing a personal mission statement.
Sustainable Competitive Advantage
The Marketing Function
Blue Ocean Strategy
Global Culture and Business
Balanced Scorecard
Ethics and the Corporation
Organizational Culture and Feedback

5. Examples of market creation: Ford, Cirque du Soleil, Southwest.
Sustainable competitive advantage can also be accomplished through market creation. Also called Blue Ocean Strategy
Examples of market creation: Ford, Cirque du Soleil, Southwest.
Sustainable competitive advantage can also be accomplished by identifying an as yet unfulfilled need in the marketplace. By creating a new market that will not be satisfied without what your company offers. You have the ability to satisfy this need, which until you came along was latent.
Let me discuss some examples of this which may help you to understand the concept.
The first example is Ford. Henry Ford, many school children when I was in grade school thought, invented the automobile. That in fact is not true. Ford did make the automobile a populist tool of transportation. He did this by reducing the cost through the use of the assembly line. Making it possible for individuals to buy them on credit and paying his workers enough so they could afford to finance a car.
Ford created a market for the automobile for everyman. Prior to Ford the auto was only for the rich or for the enthusiast.
Cirque du Soleil made something that had been the same for several 100 years into something that was exciting, visually pleasing and took advantage of the number of talented people we have in the world. They were able to change the circus, something aimed at families under big tops, into an entertainment extravaganza which could stay on stage in venues throughout the world for years.
Finally, Southwest Airlines democratized air travel. Their mission says “…dedicated to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
I know people that hate Southwest Airlines and would never use them but I know far more people who are Southwest Loyalists. They have taken travel out of the car and into the air for millions who would have never thought they could afford to fly.
These companies have followed Blue Ocean Strategies. They are a much larger version of the little goldfish from the first slide.