1. WWW – World Wide Web A Socio Technical Perspective
March 2017
Balasubramanian V
Web / Portal Developer @ University Informatics Centre
Bharathidasan University

2. Two Famous Quotes
“Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime”
“Give a person a fish and you feed him for a day; teach that person to use the WWW and he won't bother you again” 

3. The Hindu 100 Million 2001-2011 200 Million 2011-2014 400 Million
503 Million
By the end of 2017

4. Internet Users

5. Mobile Internet

6. The Need for a Discussion
The Growth of internet / mobile internet has been phenomenal
Technology has made our lives simpler and better
Impacts on day-to-day life
Social Media ( WhatsApp, Facebook, Twitter)

7. The 3 Big Concerns

8. Three Challenges for the Web Today (The web we have and the web we want)
We’ve lost control of our personal data
It’s too easy for misinformation to spread on the web
Political advertising online needs transparency and understanding
Searching News through social media – They show Personally Generated Content based on our interest (Tailored)
Personal Information Exchange – Your data is handled by somebody and you have no control over it
Political Advertising – Potentially Misleading the voters

9. Agenda
Genesis and History
Big Data
Net Neutrality
Security and Privacy

10. Genesis and History of The Internet and the WWW
USSR - SPUTNIK in 1958
DARPA – TCP/IP – VINTON CERF (1969)
INTER NETWORK
WWW – HTTP / HTML – The Great ‘Tim Berners-Lee’
Vannevar Bush’s ‘as we may think’ (1945)

11. As We May Think…

12. The Idea! Consolidating human knowledge and know-how
Integrating Knowledge as chains – Hyper Links - Memex (Memory and Index)
Word Hyper came from the word ‘Hyper Space’
Hyperlinking of the information stored in the human brain analogy for linking the information stored in the machines (computers) too

13. Tim Berners-Lee @ CERN Lab (1992)
A Conversation
W: ஏங்க, நம்ம கோயிஞ்சாமி இருக்காரே..
H: எந்த கோயிஞ்சாமி, கூடுவாஞ்சேரில இருக்காரே அவரா?
W: அவர்தாங்க. அவர் பையன் கூட டாக்டரா இருக்கானே.
H: ஆமாம், டாக்டர் மகேஷ், அவனைக்கூட சுந்தரேசன் வீட்டு நாய் கடிச்சிடுச்சே
W: ஆமாம், ஒரு கறுப்பு டாபர்மேன் நாய்
Information Retrieval, Linking and Orchestration (FB’s Social Graph, makemytrip, web services)
Tim CERN Lab (1992)
The 3 Greats of WWW
HTTP, URL & HTML

14. The Evolution

15. Web 4.0
"Good morning. You're flying to Boston today. Take a raincoat, it's raining. By the way, that flight you were taking, it’s already been cancelled. Don't worry about it. There was a mechanical. I've already booked you on a new one. I'll tell you about on the way to the airport. But remember you’re going to exercise every day and I’m here to remind you that you’re going to exercise.”

16. We are generating lot of data
INDUSTRY IN TRANSITION
Big Data
We are generating lot of data
Science, Technology, Internet….
Social Networks – Status, Comment, Tweet
Bank Transactions, Debit/Credit Cards
Mobile Phones, Smart Phones
Customer Data, Bills, Invoices
Medical Case History…

17. Who is collecting what? Credit Card Companies
What data are they getting?
Airline ticket
Restaurant check
Grocery Bill
Hotel Bill

18. Policies of the Governments
Key Issues
Net Neutrality
Policies of the Governments
Security and Privacy

19. Net Neutrality
Service should be available to anyone who wishes to use it regardless of who they are and what they can afford to pay

20. Policies of the Governments
Google, Facebook, Twitter are banned in China (weibo)
Indian Govt. Yet to make a strong stand on this issue
Gender Determination Advertisements are banned in India

21. Security and Privacy Loss of Information (from web servers and phones)
London Riots
Visa Denial based on Social Media Usage Pattern
CIBIL Rating
Activities of USA’s NSA
Edward Snowden, Julian Assange

22. Web belong to all of us!

23. Points to Ponder
Gov. / Technology Companies / Agencies have to create policies for ensuring privacy
Gov. should entertain constructive usage of technology
Strong cyber laws to protect people
Ethical / Personal change is the need of the hour
How to keep myself safe?
Pay cash for everything!
Never go online!
Don’t use a mobile phone!
Never leave your house! 

24. Creating your own websites
Hire a Developer (or)
Blog - blogger, wordpress, tumbler, blog
Use a site builder - Site Builders are effective for static / Non-Database driven websites.
wix, weebly, yola, jimdo (or)
Templates (With little HTML, you can do a lot)
Microblogging – Twitter, Facebook..

25. Thank You! http://www.bdu.ac.in/downloads/WWW.pdf
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