1. Attacking Strategies. Sheffield & Hallamshire
Football Coaches Association
Attacking Strategies.
John Bilton
27 Feb 2017

2. Content 25 mins Presentation Evolution of the Revolution
Match Video Evidence
Data Evidence
Tonights Practical Work
Training Video

3. Don’t get bogged down with the data
Why are you here?
What are your expectations?
Are you wiling to look at an alternative way of seeing the game?
Don’t get bogged down with the data
focus on the system

4. Elite or Average?

5. ON APPOINTMENT AT FENERBAHCE WE WANTED TO MAKE A MAJOR IMPACT ON THEIR YOUTH PROGRAMME.....
DRIVE THE CULTURE FROM AVERAGE TO ELITE.
CREATE ACCOUNTABILITY & RESPONSIBILITY FOR COACHES AND PLAYERS
DEVELOP ELITE TEAMS AND PLAYERS THAT KNOW HOW TO WIN MATCHES

6. ALL THREE OBJECTIVES WERE ACHIEVED In addition
9 COMPETITIONS HAD BEEN WON
INTERNATIONAL SELECTION DOUBLED
5 PLAYERS HAD MOVED UP TO THE FIRST TEAM SQUAD

7. Rewards of An Innovative, Systematic & Focused Program
U15 National Champions
***********
U15 European Champions
(European Nike Cup)
Defeated PSV 3-0 in Final & 2-0 in group stage)
(Defeated Man United 6-2) in World championship (5th)

8. Turkish Super League winners
goal average
2009/ goal average
EPL goal average

9. Now EPL Chelsea 2.1 Spurs 1.92 Man. City 1.72 Arsenal 2.6
Liverpool 2.16
Man Utd 1.5

10. Europe
FCB 2.45
BM 2.72
Monaco 2.88
Napoli 2.3
Now

11. 2010 UEFA Under 17 Championship won by England
2010 UEFA Under 17 Championship won by England. Analysed 135 strikes at goal to identify key performance data contributing to establishing achievement and performance standards for the Academy teams.
Team
Strikes
GSA
GCA
1 England
9.7
2.9
0.5
2 Spain 12
3.5
0.6
3 Turkey
6.7
1.6
0.9
1. Technical /Tactical
2. Impact of physical & mental Fatigue?
3. Status of the game, is a 1 goal lead believed to be satisfactory
4. Was there high tempo play to wear down opponents thus creating strike quality, quantity and goals?

12. Table showing 3+ wins first 30+ matches to 29/1/15%
Chelsea 30 9
30%
Manchester City 31 10
32%
Arsenal 32
31%
Bayern Munich 13
42%
Wolfsburg 14
45%
Bayer Leverkusen 11
35%
FCB 19
63%
Real Madrid
Atletico Madrid
43%

13. Average goals/match increased from 2.5 to 3.4
Table 4 Win Probabilities in the FenerbahÇe Academy
U14
U15
U16
U17
U18
Score 1st Goal
84.2%
91.7%
82.4%
100%
92.6%
Leading at HT
93.3%
90.9%
2+ Goals by HT
3+ Goals
Average goals/match increased from 2.5 to 3.4

14. Big difference in PS’s for 0, 1, 2 and 3+ goal performances
EVIDENCE BASED COACHING —Creating The Inner Drive - The True Holistic Approach
Personal awareness of:
performance standards.
generic techniques, tactics.
position specific techniques, tactics.
importance of physical development
application of mental skills
Developing Responsibility
Self influencing players to become elite
Accountable to:
self
team
coach
academy
club
Personal Accountability
For the outcomes resulting from choices, behaviours, and actions.
In control of
Themselves
Their
performance
Mentally tough
confidence
composure
concentration
communication
commitment
Want to be elite ?
Do what the elite do!
1000+ matches 5000 goals analysed,
pro & youth
Elite teams scoring 3+ goals
Performance Standards (PS’s) determined
self esteem
self efficacy
courage
Technical
Tactical
Physical
Psychological
Planned purposeful content
Periodized programme to
achieve the PS’s
Big difference in PS’s for 0, 1, 2 and 3+ goal performances
One of the most powerful ways successful leaders create passion is by setting up an effective system of accountability, which is measuring performance and taking appropriate action from the evidence.
Post match team meeting
Achieve the PS’s ?
Feed forward to team
Feed forward to player
Feed forward for coaching effectiveness
Accountability & Responsibility
performance
Analyse the match performance

15. Major contribution from Dr. Peter Usher
Sports Psychologist & Performance Analysts.

16. “BE THE BOSS” MENTALITY

19. 80% of goals are scored in here
The rest here
80% of goals are scored in here
OUR GOALS

20. Team GZ Goals GZ Strikes Average 81.1% 22.2% AC Milan 81.3% 18.6%
Barcelona
84.6%
29.1%
Bayern Munich
23.3%
Dortmund
86.3%
25.9%
Juventus
82.3%
ManCity
73.5%
ManUtd
82.8%
21.1%
Real Madrid
76.6%
22.1%
Average
81.1%
22.2%

21. Considerations It Started with 3 Goals
To increase the probability of winning matches a standard of three goals per match was the objective. This meant we needed a cultural change in terms of what is possible for scoring goals.
The first step was to increase the number of strikes taken inside the GZ. As the season progressed the players better understood the need to pass the ball to teammates who were better positioned inside the GZ rather than attempting long-range strikes.
To successfully pass the ball into the GZ required...
An understood tactical approach to secure a GZ Possession.

22. Incorrect Decisions to Strike

23. Incorrect Decisions to Strike

24. Controlled Possession Waisted

25. 2016 EURO’s Strikes

26. 2016 Euro’s Incorrect Decisions to Strike Outside the Gold Zone

27. Chesterfield U18 Goals

28. Chesterfield Individual Goals

29. Opponents Strikes

30. Chesterfield Strikes

31. Combined Strikes

32. Goal Scoring Strike Locations
Delivering into the Gold Zone

33. GOLD ZONE DELIVERY ZONES
Table 6 Overall Distribution of Attempted Deliveries
Compet’n
CAZ
WAZ CZ
BPZ XZ
Regain CK
UCL
15.3%
12.9%
25.5%
13.8%
12.1%
2.4%
18.1%
EPL
14.1%
11.9%
24.3%
15.5%
13.1%
2.7%
18.4%
WCQ
11.1%
9.2%
26.6%
17.6%
11.7%
2.5%
21.4%
Combined
14.3%
12%
25.2%
14.9%
12.4%
18.7%
Rank 4 6 1 3 5 7 2
Findings from approx. 10,000 attempted deliveries into GZ
Figure 1 Delivery Zones
Preferred zones
Crossing Zone (CZ)
&
Corners (CK)
Channel
Range
LWC
LBX C
RBX
RWC
Goal Area
0.0%
0.8%
3.9%
1.1%
0.2%
Penalty 1
0.4%
3.4%
18.1%
3.7%
0.1%
Penalty 2
12.5%
4.3% D
5.2%
14.6%
3.3% X
4.1%
17.3%
2.0%

34. Staple diet is Crosses (CZ) & Corners (CK)
Table 9 Distribution of Attempted Deliveries by Goal Increments
Goals
CAZ
WAZ CZ
BPZ XZ
Regain CK
11.9%
14%
26.7%
13%
13.8%
1.6%
18.9%
Rank 6 3 1 5 4 7 2
14.1%
27.2%
12.1%
13.7%
2.4%
18.6%
14.6%
11.5%
24%
16.7%
11.3%
2.9%
19%
3 (+)
17.2%
10.4%
21.1%
19.9%
9.8%
3.4%
18.1%
CORR
0.9731
-0.961
0.9076
0.994
Staple diet is Crosses (CZ) & Corners (CK)
But do they connect?

35. It’s one thing to deliver, but it’s another to connect!
No change this season
Table 10 Overall GZ Possession Deliveries (GZPD) 2013/4
Competition
CAZ
WAZ CZ
BPZ XZ
Regain CK
UCL
30%
7.2%
12.9%
20.8% 9
7.7%
12.3%
EPL
26.8%
5.5%
12.5%
19.4%
14.4%
8.7%
12.7%
WCQ
20.1%
8.9%
10%
22.7%
13.8%
8.2%
16.4%
Combined
27.6%
6.8%
12.4%
20.5%
11.6%
8.1%
13%
Rank 1 7 4 2 5 6 3
Those valuable GZ possessions primarily come from the Central Attacking (CAZ) and Box Passing (BPZ) zones!

36. Implications for Coaching?

37. Delivery Zones to Scoring Areas
Table 18 Contribution of Delivery Zones to Goal Scoring Strikes by Range
Range
CAZ
WAZ CZ
BPZ XZ
Rgn CK G
9.8%
4.9%
17.1%
43.9%
2.4% P1
26.1%
4.5%
10.2%
28.4%
15.9% P2
63.2%
2.6%
7.9%
10.5%
5.3%
Implications for coaching?
Channel
Range
LWC
LBX C
RBX
RWC
Goal Area
0.0%
0.8%
3.9%
1.1%
0.2%
Penalty 1
0.4%
3.4%
18.1%
3.7%
0.1%
Penalty 2
12.5%
4.3% D
5.2%
14.6%
3.3% X
4.1%
17.3%
2.0%

38. Data summary for GZ deliveries in WCQ, 3+ GOALS
Attempted deliveries = 273
Failed = 159
Successful = 114
Conversion rate = 41.8%
GZ Goals = 88.6%
Table 1 Summary of Delivery attempts into the GZ
CAZ
WAZ CZ
BXZ XZ
Rgn CK
Distribution
17.2%
5.9%
22.7%
21.6%
6.2%
2.9%
23.4%
GZPD
29.8%
5.3% 7%
31.6%
6.1%
13.2% CR
72.3%
37.5%
12.9%
61%
41.2%
100%
Goals
32.3%
6.5%
3.2%
9.7%
1st
2nd
3rd

39. BOX PASS ZONE GOAL

40. BOX PASS ZONE GOAL

41. BOX PASS ZONE GOAL

42. Central Attacking Zone

43. Central Attacking Zone

44. Training Ground Work
Where possible replicate the scene, purposeful practice
Match Pace, ASAP
Technique work very important
Teach 1+1 first
Create the performance cues
BIG PROBLEM, letting the game be the teacher, if you keep on doing …….
The PRACTICE, the player AND the coach are the teachers

45. AWARENESS

46. AWARENESS CIRCLE
Awareness Circle

47. Receiving Half Turned

48. Awareness Forward Passing 2v1, 2v1, 2v1

49. Intro to Box Passing

50. Central Attacking & Box Passing 3v2

51. Central Attacking & Box Passing 3v3

52. Awareness, patience, discipline, on ball time management

53. Sheffield & Hallamshire
Football Coaches Association
The End