1. Welcome to International Marketing Course (Spring 2016 / Lecturer: Minli Wan)

2. Agenda Self-introduction
Course description, objective and intended student learning outcomes
Course materials and outline
Course schedule, venue and time allocation
Course requirements and assessment
Assignment
Questions and answers (Q & A)

3. Self-introduction / Minli Wan (万敏琍)
Educational Background:
B.Sc., M.Sc. & D.Sc. in Forest Product Marketing, University of Helsinki, Finland
BBA in International Business, Häme University of Applied Sciences, Finland
Higher National Diploma in International Marketing, Valkeakoski Business College, Finland
Work Experience:
Researcher, University of Helsinki and the Finnish Forest Research Institute, Finland
Sales & Marketing Analyst, SE, Finland
Global Finance Support Expert, UPM-Kymmene, Finland
Marketing Coordinator, Sonera, Finland ……

4. Course Description
Provide basic theories and key concepts of global marketing as well as issues businesses will face when entering and operating in global markets.
Cover the importance of global marketing, analysis of global marketing environment, and issues commonly encountered in strategy formation and decision making by companies operating on an international scale.

5. Course Objective
Help students in gaining a thorough understanding of marketing theories, the application of marketing strategies and the underlying issues involved in global markets.

6. Intended Student Learning Outcomes
Grasp key concepts and theories covered in this course;
Examine the global marketing environment in which a company operates;
Understand the process of formulating and implementing global marketing strategies and adapting marketing activities for specific market needs;
Apply theoretical knowledge into a variety of business contexts.

7. Course Materials
Textbook: Keegan, W. J. and Green, M. C Global Marketing (6th edition), modified by Fu, H. Beijing: China Renmin University Press, 415 pp.
Lecture notes, supplementary reading materials and exercises.

8. Course Outline

9. Marketing Activities of a Firm

10. Course Schedule and Venue
Generally: 8:00am – 9:40 am (10-minute break between classes) on Tuesdays (1 March – 14 June 2016);
Changes will be discussed and informed beforehand.
Venue: Y114, Foreign Language Building, Mailu Campus, JUFE

11. Time Allocation (Preliminary Plan)

12. Course Requirements Be an active learner:
Be punctual for class;
Actively participate in class;
Spend some hours per week on self-study in previewing and reviewing lectures and/or doing assignments.
Switch off your mobile phones.
(If your mobile phone rings in class, you are supposed to sing a song.)

13. Course Assessment
The final course grade will be based on the following criteria, weighted as specified:
Class attendance and participation as well as assignments (individual and group): 40%
Final exam: 60% (The final exam date will be scheduled later).

14. Assignment
Preview Chapter 1

15. Questions and Answer (Q & A)

16. Thank you for your attention!