1. The Power of Public Awareness Campaigns
Tim Holcomb
Chief Creative Officer

2. Transform Millions of Lives!
Why?
Transform Millions of Lives!

3. Who?

4. “Costing America over $600 billion per year!”
What?
Spine impairment is the number one cause of functional decline leading to disability in the U.S.
“Costing America over $600 billion per year!”

5. Reduce Spine-Related Disability 10% by 2025.

6. Where?
Launch of a national campaign in the U.S. and beyond.

7. When? Immediately with Kaizen/Discovery Brand Strategy
Promotion Strategy
Marketing Strategy
Building a brand of significance
Not only is this brand building and marketing and social marketing but it is also education
Psychology is the same whether we are selling BBQ or selling an idea

8. How?

9. Public support and trust must be earned and like it or not, non profits must continually prove they are worthy by delivering on the mission of the organization, legally, morally, and ethically even when no one is watching.

10. One of the most basic assumptions about human behavior is that what people believe guides what they do.
Rosenstock IM, Strecher VJ, Becker MH. Social learning theory and the Health Belief Model. Health Educ Q 1988;15:175–83.

11. Strategy
11 – 15 Consistent, Quality touches gets people to be “OK” with the BRAND.
TOMA – Top Of Mind Awareness
Multi-Channel & Multi-Target
ADVERTISING: Internet, print, radio, TV
MARKETING & PUBLIC RELATIONS: Publicity, events, advocacy, fundraising, and sponsorship
SOCIAL MEDIA: Build likes and views, boosting posts, and buying ads
DIRECT MARKETING: Grassroots/Guerilla, direct mail, direct response ads,
General Public, Doctors & Practioners, Business Owners & Managers

12. Case Stories

19. What will matter in 2025…
What will matter in 2050…
What will matter in
Watch what lives we can tranform together.