1. BRAINSTORMING DAY Supporting Manado vision for the future
Considerations about the diving business

2. DIVING: AN INTERNATIONAL MARKET
30 MILLIONS OF CERTIFIED DIVERS IN THE WORLD
1 MILLION NEW DIVERS EVERY YEAR (certified)
65.5% man –average 30 years old
34.5% women- average 27 years old
3 MILLIONS DO ONE TRIP OR MORE EACH YEAR
Data sources
1-CUL TU RAS project- study financed by EU- May 2015

3. DIVING CERTIFICATIONS By regional areas
DIVERS CAN GET SEVERAL CERTIFICATIONS
« Trained plus » divers : 77% are men
* married,
* years old, educated,
*with good revenue USD
Data sources
1-CUL TU RAS project- study financed by EU- May 2015

4. DIVERS TYPOLOGY French mode
EXPLORATION DIVING WITH APPARATUS
LEISURE SCUBA DIVING
COMPETITION DIVING
PROFESSIONAL DIVING AND SPECIAL OBJECTIVES (ARCHEOLOGY, SPELEO, HELIOX, TRIMIX…)
Alternative mode
DIVERS BY ACCIDENT
CRAZY ABOUT DIVING
Data sources
1-CUL TU RAS project- study financed by EU- May 2015
2- Ministère de la Jeunesse et des Sports et de la vie associative- Etude sociologique de la pl plongée subaquatique en

5. DIVERS TYPOLOGY Going deeper: Differences from one country to another
USA (2006 study)
 diving or snorkeling
¾ dive at sea
Rich and educated market
34% travel for diving at least once every two years
planning and organizing using internet
At least 2/3 booked online
Germany (2004 study)
Sport on the trend
2.4 millions divers of which regulars
Of which « crazy » with own equipements
- 18% men over 44
Of which with partial equipments internet
- majority women 27/29 years old UK
divers of which 73% men
77% dive mostly in UK
22% <50 dives 11% > 1000 dives
France (2013 study)
divers of which certified
8 dives per year
Italy (No study)
Estimation 2003 : divers
Data sources
1-CUL TU RAS project- study financed by EU- May 2015
2- Ministère de la Jeunesse et des Sports et de la vie associative- Etude sociologique de la pl plongée subaquatique en

6. SELECTION CRITERIAS: The Sicily case
The big spenders
German / Russian / British
The low spenders
Italians / French/ Spanish
The diver is a man over 38
Looking for

7. SELECTION CRITERIAS: The Sicily case
TOP CRITERIAS FOR DIVERS
MEDICAL SERVICES : EXTREMELY IMPORTANT FOR 82.5%
QUALITY OF DIVES AND NATURAL RESSOURCES: 64.5%
FOOD AND HOTELS QUALITY : 44%
CULTURAL ASPECTS: 36%
AVAILABILITY OF INFORMATION ON DIVES, FAUNA , FLORA AND EXTRA ACTIVITIES
AREAS WITH BEST RESULTS
SPECIFICITIES OF DIVING SITES- PROTECTED MARINE ZONES/ ARCHEOLOGY…
QUALITY OF ORGANIZATION AND DETAILS
WELCOMING ASPECTS

8. SELECTION CRITERIAS: The Sicily case
TOP CRITERIAS ON DIVING CENTERS MIND

9. SELECTION CRITERIAS: The Sicily case
TOP CRITERIAS FOR DIVERS

10. SELECTION CRITERIAS: The Sicily case
GETTING INFORMATION

11. SELECTION CRITERIAS: The Sicily case
WHERE THEY STAY
HOTELS : 21.1%
TOURISTIC VILLAGES: 16.5%
BOAT: 11.9%
B&B: 10.1%
RENTAL: 9.2%
CAMPING: 4.6%
ANY: 26.6%

12. MANADO IN THE NET BEST DIVE SITES IN THE WORLD
: NOT CLASSIFIED
NOT CLASSIFIED
RATE 48 ON 100
NOT CLASSIFIED
NOT CLASSIFIED
NOT CLASSIFIED

13. MANADO IN THE NET BEST DIVE SITES IN THE ASIA
NOT CLASSIFIED
NOT CLASSIFIED
NOT CLASSIFIED
NOT CLASSIFIED
RANK 7 ON INDONESIAN PAGE
FOR MOLAS SHIP
NOT CLASSIFIED

14. MANADO IN THE NET BEST DIVE SITES IN THE INDONESIA
RANK 4 ON 10
RANK 2 ON 7
NOT CLASSIFIED

15. INTERMEDIATE CONCLUSION
A NEED FOR DIFFERENTIATION
A NEED FOR COMMUNICATION
A NEED FOR COMPLEMENTARY ACTIVITIES

16. DIFFERENTIATION CREATE THE PRE-REQUISITES Sea Secure Environment
Efficient S&R
Hyperbaric chamber
Fast transportation
Hospital
Specialized Marine Meteorology
Data acquisition
Data distribution
Protect Marine areas
Areas protection
Areas polices
Involvement of local sea populations (Fishermen, …)

17. DIFFERENTIATION AT SEA ACTIVITIES Diving
Set rules/ standards for diving centers
Set rules/ standards for diving
Support diving centers development
Organize events
Sailing
Set up protected areas for sailing
Set up rules/ standards for sailing centers
Set up rules/ standards for sailing and sailing industry
Fishing
Define areas opened for fishing
Set up rules/ standards for fishing centers

18. DIFFERENTIATION INTERCONNECT ALL
ON LAND ACTIVITIES (USING LOCAL POTENTIALS)
BIKING
Set up rules/ standards for biking centers
Set up biking infrastructures
Support biking centers development
Organize events
HIKING AND TREKKING
Set up rules/ standards for hiking and trekking centers
Set up hiking and trekking infrastructures using the local natural potentials
Support hiking and trekkingcenters development
CULTURE AND WAY OF LIFE
Define areas of interest
Elaborate development plans
INTERCONNECT ALL

19. COMMUNICATION SET UP THE ROAD MAP SET UP THE STANDARDS
INTERCONNECT THE DIFFERENT ACTIVITIES
SET UP THE FRAME OF COMMUNICATION
COMMUNICATE ABOUT THE DIFFERENT AREAS OF DIFFERENTIATION
COMMUNICATE ABOUT MANADO STRONG POINTS
NATIONWIDE ( Internet, Travel agents, Airlines, Diving/Biking/Hiking/Trekking centers, Expats, …)
ASEAN LEVEL (Internet, Professional fairs, Events, Diving/ Biking/ Hiking/ Trekking Centers, Expats, …)
WORLDWIDE
INTEGRATED , STRUCTURED AND EFFICIENT COMMUNICATION

20. COMPLEMENTARY ACTIVITIES
DIVING
SAILING
FISHING
BIKING
TREKKING
CULTURE
WOL
ACTIVITIES
AT SEA
ACTIVITIES
INLAND
SME SERVICES
SME MAINTENANCE
SME SMALL MANUFACTURING

21. CONCLUSION MANADO A VISION FOR THE FUTURE CREATE THE ROADMAPS CREATE
THE STANDARDS
OBTAIN
POPULATION SUPPORT
VALIDATE
HYPOTHESIS
IMPLEMENT
CONTROL/ADJUST
COMMUNICATE