2. COMPARATIVE ANALYSIS OF NOKIA AND SAMSUNG
 MANAGEMENT PROJECT
COMPARATIVE ANALYSIS OF NOKIA AND SAMSUNG
Group Members:
RIMSHA KHAN……….slide 03-08
QIRAT ASHFAQ ………slide 09-10
SOBIA QAISER …….…slide 11-12
MISHAL FATIMA ….…slide 13
ZAINAB EJAZ …………slide 14-22
Compiled By:
ZAINAB EJAZ
Submitted To:
MA’AM SAMIA ABDULLAH
12/20/2014

3. NOKIA VS SAMSUNG Objectives
To select any two competitive companies.
To know the history of the two companies.
To study the strategies adapted by the companies in their progress.
To find their present comparative position.
To compare their adapted strategies.
To provide useful strategies for lagging company to reach the standards of the leading one.

5. NOKIA VS SAMSUNG A COMPARATIVE OVERVIEW
Which company do you think is the leading one?

6. NOKIA VS SAMSUNG A COMPARATIVE OVERVIEW
Ever since the invention of first mobile there has bee a constant rat race in the mobile phone industry.
Out of all these players, a few have managed to immortalize themselves.
Nokia and Samsung are two of such successful manufacturers who enjoy immense popularity in the market today.

7. NOKIA VS SAMSUNG A COMPARATIVE OVERVIEW
Combined its intelligence and the emerging technology.
Inspired several others to follow suit.
Bar shaped phones to slider and clamshell phones.
Nokia 5300, Nokia N73, Nokia N91, and Nokia N93.

8. NOKIA VS SAMSUNG A COMPARATIVE OVERVIEW
The most attractive and sophisticated phones.
Some of the slimmest phones coupled with revolutionary technologies that define its infinite prowess.
Samsung D900, Samsung E250, Samsung U700, and Samsung X830.

9. SAMSUNG Introduction
Samsung is a South Korean multinational company headquartered in Samsung Town, Seoul.
It comprises numerous subsidiaries and affiliated businesses.

10. SAMSUNG History Born in 1938(greengrocery &dried fish).
In 1969 Samsung Electronic company.
In 1970 entered in Semiconductor business.
In 1980 Television build.
In 1992 mobile phone system .

11. SAMSUNG Leading brand
Samsung differentiates from its competitors by providing different categories of products and by introducing smart phones.

12. SAMSUNG Beats Nokia as Top Phone Maker
Samsung, maker of the over popular Galaxy S III Smartphone, has overtaken Nokia for the first time in 14 years. .

13. NOKIA Introduction & History
Finnish multinational communications and information technology company
In 1865 by mining engineer Fredrik Idestam established in southwestern Finland.
In 1902, Nokia added electricity generation to its business activities.
Exit consumer electronics in the 1990s and focused solely in telecommunications.

14. NOKIA Vision "Connecting people”;
“Nokia’s future success depends on delivering great experiences to customers by creating product and solutions that work seamlessly and are appealing”.
Mission
The slogan explains the company goal to connect people without any barricade and with total comfort.

15. NOKIA Marketing strategies:
Focused on handset manufacture only.
Increase distribution channels.
Customer satisfaction.
Focused on replacement.
Ensure quality.

16. NOKIA SWOT Analysis: Strenght
Experience
Knowledge of customer
Wide range of products
Worldwide distribution network

17. NOKIA SWOT Analysis: Weakness
Very few service centers
Less stylish in low priced products
Poor design and low performance of smart phones

18. NOKIA SWOT Analysis: Opportunities
Mobile device market is growing at the rate of 14%.
Smart phone demand is growing faster than ever.
Improve the technology that they are using to make their phones and use in their products.

19. NOKIA SWOT Analysis: Threats
Competitors like samsung & apple.
Rapidly changing industry.

20. NOKIA Why Nokia failed? Android weakened roots of Nokia
Failure of Symbian OS
Wrong Deal with Windows
NOKIA Became Laggard in Smartphone market
Losing Market Share on Both Ends
Nokia’s Marketing Strategy Failed

21. NOKIA Recommendations for Nokia
To become successful Nokia should:
Get the support of application developers.
Preserve their high end customers
Develop their OS(s) more
Improve their mobile phone’s abilities
Decrease its prices
Increase Memory capacity

22. NOKIA   Conclusion
Nokia is better than Samsung but Samsung beat the Nokia.
The competition between Nokia & Samsung is very tough.
It might be true that is difficult for Nokia to recover from the problems while the competition of mobile phone is very strong.

23. For watching our presentation I hope you like it.

24. Any Questions ?