1. CRAVEONLINE CANADA MOBILE CAPABILITIES

2. Craveonline mobile CONNECTING BEYOND THE DESKTOP
DISTRIBUTE
CONNECTING BEYOND THE DESKTOP
REACHING PEOPLE AT HOME AND ON THE GO

3. 342K 1.28MM Craveonline mobile UNIQUE VIEWS PAGE VIEWS DISTRIBUTE
Source: comScore Media Metrics, Q4 2012

4. Mobile benchmarks 0.68% 0.26% -1.22% OVERALL MOBILE METRICS
Overall CTR
Range of CTRs

5. Industry average metrics
OVERALL INDUSTRY
MOBILE METRICS
0.86%
Mobile Banner
CTR
0.12%
Rich media-polite banner
CTR
0.19%
Rich media-expandable banner
CTR
Source: Media Mind “Global Benchmarks Report H1 2012”, August 2012 / GoldSpot Media, “The Fat Finger Report 1.0,” Oct 25, 2012

6. Mobile site list MOBILE SITE LIST
What sites can run non and/or rich media units?
Sites that can run Mobile Rich Media Units
Cinemablend
Crave Online
Sherdog
Comingsoon
HF Boards.hockeysfuture.com
Wrestlezone
Superhero Hype
FmyLife
N4G
NESN
Static 320x50 only (via Mobile Theory – dcopt):
Anyone with “yes” for dcopt  can run the unit – just sort by the dcopt column here: %20Nation/Lists/Site%20Capabilities/AllIt ems.aspx

7. Mobile theory CAPABILITIES Mobile Theory:
Creates mobile inventory on desktop sites
320x50
Trafficked through DFP
DCOPTed tags
Interstitial ad type
Availability Forecasting Tool
type=pop
Web Browsers: Android, iPhone, iPad
Supports:
Geo-Targeting
Frequency Caps
Device Targeting
Synchronous Roadblocks
Can’t Do:
Carrier Targeting
Demographic Targeting
Rich Media
Video

8. Mobile banners PRODUCT OFFERINGS Mobile Static Banner
Tap on 320x50 banner and will direct users to client site
Mobile Animated Banner
Mobile Tap to Video
Tap on 320x50 banner and will initiate users native video player on phone to play client’s trailer
DEMO
DEMO
DEMO
Static Banner
Animated Banner
Tap to Video

9. Mobile video overlay PRODUCT OFFERINGS Mobile Video Overlay
Auto initiates on a 1/24 freq cap to the expanded banner 290x380
Expanded banner can click through to client site and video
Video plays in users native video player
320x50 banner included to trigger expanded
Android and iPhone compatible
DEMO
Video Overlay

10. Mobile CDU PRODUCT OFFERINGS Mobile CDU Dynamic countdown support
Unit is static with no animation
Tap on 320x50 banner and will direct users to client site
DEMO
CDU

11. Mobile adhesion banners
PRODUCT OFFERINGS
Mobile Static Adhesion
Fixed to bottom of page, hides itself as user scrolls
Tap on 320x50 banner and will direct users to client site
Mobile Animated Adhesion
HTML 5 Based Animation
Mobile Tap to Video Adhesion
Tap on 320x50 banner and will initiate users native video player on phone to play client’s trailer
Android and iPhone compatible
DEMO
DEMO
DEMO
Static Adhesion
Animated Adhesion
Tap to Video Adhesion

12. Mobile swipe gallery PRODUCT OFFERINGS Mobile Swipe Gallery
Uses touch events for engaging interactivity
Supports dynamic messaging
Expands to a 290x380
Each slide in gallery can trigger a different video or client site
Users can swipe up to 10 slides
Supports multiple click–throughs
Android and iPhone compatible
320x50 Banner included to trigger swipe gallery
DEMO
Swipe Gallery

13. Mobile combinator PRODUCT OFFERINGS Mobile Combinator
Uses touch events for engaging interactivity
Expands to a 290x380
Users can mix and match up to 10 photos
Success screens can support different videos or messaging
Mix and match 3 images horizontally only
iPhone compatible only
320x50 Banner included to trigger combinator
DEMO
Combinator

14. Mobile 3D Cube PRODUCT OFFERINGS Mobile 3D Cube
Sides can support video or a messaging panel
Supports multiple click throughs or video
320x50 Banner included to trigger cube
iPhone compatible only
DEMO
3D Cube

15. LEAD TIME UPON RECEIPT OF ASSETS (WEEKS)
RECAP
RECAP
MOBILE PRODUCT
PDN FEE
LEAD TIME UPON RECEIPT OF ASSETS (WEEKS)
EXAMPLE
Static Banner
$500 3
Example
Static Adhesion
CDU
$1,000
Animated Banner 4
Animated Adhesion
Tap to Video
$1,500
Tap to Video Adhesion
Video Overlay
$2,000
Swipe Gallery
Combinator
$3,000 5
3D Cube
Mobile Spec Sheets: here
Intranet Path: Evolve Media Intranet> Marketing Strategy > CR US > Marketing Materials > Sales Materials > Mobile Spec Sheets

16. 67% MALE 40% M18-34 54% 65% 50% Our users are engaged
MOBILE METRICS
67%
MALE
40%
M18-34
AGES
54%
HHI $60K+ HOUSEHOLD
INCOME
65%
Are smartphone owners
50%
Access mobile media
(web/apps)
Source: comScore Media & Plan Metrics, Q4 2012

17. TABLET STRATEGY CURRENT STATE OF OUR O&O’s: TABLET STRATEGY
Sites are created with a tablet enhanced experience in mind with widths that are 980px scaled to 768px and look great in portrait mode.
All the same ad units are in play except heavy flash units (so page renders much faster). Ads are built and optimized to look good on tablets.
Reskins are served and are present but nearly invisible because of screen scaling.
Users who leverage iPads to visit our sites skew more as DIRECT VISITORS. They seem to have a higher than average pv/v and start at the HP of each site.
Make the screenshot for Crave say “CraveOnline Canada”

18. Mobile inventory forecast
MOBILE FORECASTING
How do you forecast for mobile inventory?
Keep Frequency cap at 1/5 to start off with unless it is exclusive, then set it to 0/0

19. Mobile inventory forecast
MOBILE FORECASTING
How do you forecast for mobile inventory?
Select Geo-Target (usually just US only)

20. Mobile inventory forecast
MOBILE FORECASTING
How do you forecast for mobile inventory?
Select Mobile Site List from the DART Sites
*Note to search for Crave sites do control F and type in “cr.sitename”

21. Mobile inventory forecast
MOBILE FORECASTING
How do you forecast for mobile inventory?
Select Ad Size: 320x50 and select show results on the bottom of the page.

22. sample plan
SAMPLE PLAN
What does a plan look like?

23. FAQs FAQS Can client’s create mobile units?
They can design everything except the Mobile, Swipe Gallery, Combinator and 3D cube. All units must be built in house.
Do spec sheets exist for mobile units?
Yes, they are located here. Intranet Path: Evolve Media Intranet> Marketing Strategy > CR US > Marketing Materials > Sales Materials > Mobile Spec Sheets
How do you measure mobile reach?
Through comScore and Google Analytics
Can we track video completion rates?
At this moment the Celtra Platfrom can track only video views.  They are working on enabling "real" video analytics. But as of now we CAN track, Impressions, Loads, Video Plays and click thrus.
What is Celtra?
Celtra is 3rd party platform that we work with to create our Mobile Rich Media Products. Celtra enables scalable rich media mobile advertising across the most popular mobile devices and platforms.
Anything Canada related. Benchmarks, stats, usage to help our side narrow it down from a CDN perspective would be awesome.
Nothing in terms of comScore, but we can provide reach for O&O’s through Google Analytics
Can we guarantee US or Geo targeting?
US targeting will be fine but anything more granular than the country may not be accurate.

24. The new craveonline mobile site