2. PROGRAM OVERVIEW
Give consumers an exclusive, all access pass to all the latest happenings and buzz in pop-culture entertainment
PROGRAM OVERVIEW

3. KEY TAKEAWAYS Why buy this program? We know our audience
Largest audience out of all Male Lifestyle Digital Publishers
View 30% more pages on our sites*
Spend 64% more time watching video*
6M social media followers*
15M mobile users*
Our Live Streaming of AXS Live will engage the user to watch the series
Live Streaming Facebook App pushes users to linear TV feed
Our CraveOnline site and entertainment section re-launch will increase our audience and boost engagement even higher amongst pop-culture enthusiasts
Original Branded Entertainment
Award-winning and cutting-edge creative
Multi-platform reach and capabilities
First to market mobile creative integrations
Our influential audience and 6M social media followers will extend our pop-culture entertainment content across the web
Unparalleled and extensive reach within our portfolio of sites
We’ll syndicate and distribute our premium content to our loyal audience
*Source: comScore, Q3 2012
KEY TAKEAWAYS

4. LIVE STREAMING AXS LIVE – LIVE STREAM FEED
Live streaming feed syndicated across participating sites
CraveOnline editors and participating pop culture entertainment sites to tweet or write editorial promoting the feeds
Drive engagement and viral pickup
FACEBOOK APP
Unit pushes users to watch the show live on-air
Users have the ability to post flash widget on their Facebook feed, which provides only snippet of the live feed
Pulls the user’s location and serve up their channel information for their area.
LIVE STREAMING

5. CUSTOM DESTINATION CraveOnline Entertainment Section Hub
All Access Series: Red carpet coverage of big time film events and movie releases
Music, actor and celebrity interviews and editorial coverage
Diary blogs requested of celebrities interviewed to help promote
Live Tweet along from participating celebs, actors and artists
Sliver unit and co-brands used to syndicate content across participating sites
CUSTOM DESTINATION

6. CUSTOM DESTINATION CraveOnline Entertainment Section Hub - Overview
ALL ACCESS BRANDED ENTERTAINMENT
Our editorial video team covers red carpet events, concerts, movie releases and more
Celebrity, music artists and actor interviews, blogs and editorial coverage
Create custom Twitter hash tags to generate viral engagement
CUSTOM EDITORIAL
Music, actor and celebrity interviews
Diary blogs requested of celebrities
Editorial team coverage of big events
CUSTOM DESTINATION

7. WE ARE POP-CULTURE
Our team of influential editors and bloggers are highly respected around the industry and provide an heir of credibility to anything their names are associated with.
WE ARE POP-CULTURE

8. SYNDICATION AND DISTRIBUTION
Gorilla Nation will utilize various interactive products to distribute and syndicate custom content throughout our portfolio of sites.
SLIVER UNIT
BRANDED CANVAS
HTML 5 compatible
Prime position at the top of the site
Multi and single video capabilities
Social click outs
Simple animation in collapsed and expanded states
HTML 5 compatible
(:15) of promo video in 300x250 unit
Single and multi-video capabilities
Fully branded environment
Social click outs
SYNDICATION AND DISTRIBUTION

9. MOBILE CREATIVE SOLUTIONS
ANIMATED
BANNERS/CDU
ADHESION
UNIT
SWIPER GALLERY
3D CUBE
COMBINATOR
DEMO
DEMO
DEMO
DEMO
DEMO
MOBILE CREATIVE SOLUTIONS

10. PAST POP-CULTURE ENTERTAINMENT CAMPAIGNS
91%
86%
Interaction Rate
Above Industry IR Average
1.32%
Click-Through
Rate
3.7x
Higher than the Industry CTR Average
28.43%
Post Engagement
CTR
*eMarketer Rich Media Averages in 2011 (Entertainment) 4.87% Interaction Rate, 0.35% CTR
PAST POP-CULTURE ENTERTAINMENT CAMPAIGNS

11. PAST POP-CULTURE ENTERTAINMENT CAMPAIGNS
Unique Visitors
250K
Page Views
450K
Video Views
1.5M+
Avg. Time on Hub
05:57
Source: Google Analytics
PAST POP-CULTURE ENTERTAINMENT CAMPAIGNS

12. KEY TAKEAWAYS Why buy this program? We know our audience
Largest audience out of all Male Lifestyle Digital Publishers
View 30% more pages on our sites*
Spend 64% more time watching video*
6M social media followers*
15M mobile users*
Our Live Streaming of AXS Live will engage the user to watch the series
Live Streaming Facebook App pushes users to linear TV feed
Our CraveOnline site and entertainment section re-launch will increase our audience and boost engagement even higher amongst pop-culture enthusiasts
Original Branded Entertainment
Award-winning and cutting-edge creative
Multi-platform reach and capabilities
First to market mobile creative integrations
Our influential audience and 6M social media followers will extend our pop-culture entertainment content across the web
Unparalleled and extensive reach within our portfolio of sites
We’ll syndicate and distribute our premium content to our loyal audience
*Source: comScore, Q3 2012
KEY TAKEAWAYS

13. GN’S REACH AND CONSUMPTION
UNIQUE VISITORS
PAGE VIEWS
65%
27+
MALE 18-34
PAGES TURNED
16.5+
12+
MINUTES SPENT
VIDEOS WATCHED
Source: comScore, Q3 2012
OUR AUDIENCE

14. AUDIENCE HABITS AND CONSUMPTION
756
714
First among friends to watch/own movies
Watches +5 movies
per month
821
808 8x
Attends movies
opening weekend
Frequently advises others
on television shows
780
850
Heavy TV viewer
Consider themselves to be
music trendsetters
Source: comScore, Q3 2012
OUR AUDIENCE

15. HIGHEST REACH IN MALE SITES
Source: comScore, Q3 2012
HIGHEST REACH IN MALE SITES

16. PROMOTION & AWARENESS +5MM +1MM +15MM
Live Streaming and Facebook widget functionality
Mass awareness across CraveOnline, Entertainment and pop-culture sites’ Facebook & Twitter channels
Weekly HP cover panel tout of new branded entertainment and editorial
Video touts on CraveOnline YouTube channel
Comprehensive PR outreach to top online media outlets
Brand study offering
Create custom Twitter hash tags to generate viral engagement
PROMOTION & AWARENESS

17. AWARD WINNING CREATIVE
Best creative
Best in-banner video
Best video sponsorship
Cross video offline to online campaign
Best use of display advertising
TRANSFORMERS
RESIDENT EVIL
EA MMA
AWARD WINNING CREATIVE

18. Andraiah Lugo 213.415.8321 Andraiah.Lugo@gorillanation.com
Account Executive