2. Evolve audience MEN WOMEN KIDS TEENS TWEENS MOMS FAMILIES
EVOLVE REACH AND CONTENT CATEGORIES
Evolve audience
Depth of a publisher, scale and efficiency of a network
MEN WOMEN KIDS TEENS TWEENS MOMS FAMILIES

3. 4.8M 144M 54.1% 30+ 22.7+ 15+ ENGAGEMENT & CONSUMPTION
EVOLVE’S AUDIENCE
ENGAGEMENT & CONSUMPTION
4.8M
144M
UNIQUE VISITORS
PAGE VIEWS
54.1%
30+
Ages 18-34
PAGES TURNED
22.7+
15+
MINUTES SPENT
VIDEOS WATCHED
Source: comScore, Q4 2012

4. 8x AUDIENCE & CONSUMPTION 403 395 425 412 406 436 PSYCOGRAPHICS
Searched for health food in the last 30 days
Spent $500+ on groceries online in the last 30 days
425
412 8x
High online
shopping affinity
Like to try new products
406
436
Prefer watching shows online
Heavy internet user
Source: comScore, Q4 2012

5. CR STRATEGY TH STRATEGY
CONTENT STRATEGY
CR STRATEGY
TH STRATEGY
For 2013, we bring you the all-new CraveOnline!
Content organized in a more user-friendly, category- specific fashion
Beefed up content from respected and renowned editorial contributors
New ad opportunities such as super billboards, plus additional pre-roll
More in-depth event coverage
In 2013, totallyher will refresh key sites, leverage the power of our authorities, and strengthen mobile and tablet offerings.
Redesign core sites to reflect a more modern look
Provide engaged, advice seeking audiences with deeper content
Produce programs that leverage the voices of our category experts
Expand tablet and mobile offerings with new, customizable products

6. The program PROGRAM OVERVIEW
Engage with Evolve’s audience through the INgage

7. CUSTOM DESTINATIONS
One of Momtastic’s most popular sponsorships, Mommy’s Little Helper, provides moms with the best seasonal deals, in addition to overall organization tips and tools
Fully Walmart branded page housed within Momtastic’s “What to Buy” section
Various tactics to promote and syndicate content within destination
Users can share content socially from the destination
Crave’s Faves will give guys our top picks and seasonal deals for every kind of guy with our channel editors weighing in on their favorites
Fully Walmart branded page housed within our all-new Life and Style section
Various tactics to promote and syndicate content within destination
Users can share content socially from the destination

8. FIND OUT WHAT TO BUY WITH MOMMY’S LITTLE HELPER!
MOMMY’S LITTLE HELPER: WHAT TO BUY EDITION
FIND OUT WHAT TO BUY WITH MOMMY’S LITTLE HELPER!
Truly capturing moms in the shopping mindset, we offer a variety of deal-focused content and Walmart product inclusions
Features:
Easy to navigate interactive calendar
Custom Evolve-produced video released weekly  
All the information moms need on the best deals for their families
Corresponding editorial that aligns with the “What to Buy” theme
Latest Walmart coupon showcased in destination

9. GET THE LOWDOWN FROM OUR EXPERTS ON OUR “MUST-HAVES!”
CRAVEONLINE’S ‘MUST-HAVES!’
GET THE LOWDOWN FROM OUR EXPERTS ON OUR “MUST-HAVES!”
Catering to guys who are ready to spend some cash, this sponsorship offers a variety of deal-focused content and Walmart product inclusions
Features:
Easy to navigate interactive calendar
Custom Evolve-produced video released weekly  
All the information guys need on the best deals for them
Corresponding editorial that aligns with the “What to Buy” theme
Latest Walmart coupon showcased in destination

10. Scalable takeovers Sliver unit SYNDICATION & DISTRIBUTION
EVOLVE MEDIA WILL UTILIZE VARIOUS INTERACTIVE PRODUCTS TO DISTRIBUTE AND SYNDICATE CUSTOM CONTENT THROUGHOUT OUR PORTFOLIO OF SITES
Scalable takeovers
Sliver unit
High-impact, branded placements that make an impression
Major reach with scale across Evolve’s breadth of sites
Reskins click through to client site
Prime placement fixed to the top of the site
Featured Mommy’s Little Helper and Crave’s Faves videos
Image gallery of featured Fuze products
Full tablet device compatibility
HTML 5 ready

11. Scalable takeovers Anchor cast SYNDICATION & DISTRIBUTION
High-impact, branded placements that make an impression
Major reach with scale across Evolve’s breadth of sites
Reskins click through to client site
Expandable anchor at the bottom of the site
Featured client-provided or custom videos
Complete social experience
Multiple-video functionality

12. +5MM +1MM +15MM PROMOTION & AWARENESS
Massive awareness across CraveOnline and totallyher Facebook & Twitter channels
Posts and shout-outs from our editors via social network profiles
Homepage panel touts of program on CraveOnline and totallyher
Mobile and social extensions for multi-platform reach
Rich media promotion and syndication
Reskins and co-brands running across Evolve
Hub will feature Facebook share and Facebook “Like” tools, allowing users to share our content with friends

13. DEMO DEMO DEMO DEMO DEMO
MOBILE CREATIVE OVERVIEW
SWIPER
GALLERY
ANIMATED
BANNERS/CDU
ADHESION
UNIT
3D CUBE
COMBINATOR
DEMO
DEMO
DEMO
DEMO
DEMO

14. achievements Best creative Best in-banner video Best video sponsorship
APPENDIX
achievements
Best creative
Best in-banner video
Best video sponsorship
Cross video offline to online campaign
Best use of display advertising
TRANSFORMERS
RESIDENT EVIL
EA MMA

15. KEY TAKEAWAYS KEY TAKEAWAYS
THE LARGEST AND MOST ENGAGED AUDIENCE ON THE WEB:
HIGH-IMPACT ALL ENCOMPASSING PROGRAM
Unparalleled and extensive reach across Evolve Media Corp.
Our brands have trusted and respected authorities with loyal followers
Custom INgage program centered around “What to Buy”
Geo-targeted deals across our breadth of sites
Walmart’s weekly coupon from ShopLocal.com
Supporting destinations housing original “What to Buy” content
Seasonal deals from Walmart
Custom video series
Engaging editorial
Social Integrations
Creative and interactive social experiences
Social Media promotion across Evolve
Syndication & Distribution
Creative solutions syndicated and distributed throughout key Evolve sites
Promotion & Awareness
Promotion across our Facebook and Twitter pages
Homepage call outs across key sites
PR outreach to major media outlets

16. Sales Person
Title
(xxx) xxx.xxxx x