1. Internet Marketing Considerations
Symeonides Simos – 8/7/2004
Resources:
Theratron & IATPOnet data
ECnow.com List of 32 Internet Marketing Techniques
IAB

2. What makes an online campaign effective? (IAB considerations)
Facts:
There are no concrete rules
No sure way to predict how well any banner ad will do
Many successful banner ads are the result of extensive trial and error experimentation
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3. The basics (ECnow.com considerations)
Ease of use
Give away Something of Value
Satisfy Users Content Needs
Put your Ad Everywhere
8/7/2004 /

4. What makes an online campaign effective? (IAB considerations)
Post banner ads on pages with related Web content - the more related, the better.
Advertise a particular product or service in your banner, rather than your site generally.
If you do advertise a particular product or service, link the banner ad to that part of your Web site, rather than your home page.
Put banner ads at the top of the page, rather than farther down.
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5. What makes an online campaign effective? (IAB considerations)
Use simple messages rather than complicated ones.
Use animated ads rather than static ones.
Your graphic content should pique visitor curiosity, without being too obscure.
Keep banner ad size small. If the page takes too long to load, a lot of visitors will go on to another page.
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6. What makes an online campaign effective? (IAB considerations)
The most important things are:
to make visually appealing ads with interesting content
to intelligently place the ads so they are exposed to audiences that would be interested in them.
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7. Things that have worked for us (Theratron considerations)
Related banners & offers with content
No competitive offers that confuse the public
Brand name building by ”being there”
Provide something useful:
sponsored content
product “microsites”
“info-banners”
8/7/2004 /

8. Top importance (Theratron considerations)
Know the public
Approach the public with something useful (add value)
8/7/2004 /