1. WP3 Communication, Stakeholder Engagement and Knowledge Transfer
Sara Garavelli, Trust-IT Services
BlueBRIDGE Outreach Manager
@saragaravelli
BlueBRIDGE 1st Review Meeting
12 January 2017
Brussels, Belgium

2. BlueBRIDGE 1st Review Meeting
Outline
WP3 Overview
WP3 Objectives
Results from Outreach & Impact (Task 3.1)
Results from stakeholder Engagement and Events (Task 3.2)
Results from Best Practices & Socio-economic Impact (Task 3.3)
Results from Knowledge Transfer (Task 3.4)
KPIs
Conclusions
Plans for the next 6 months
BlueBRIDGE 1st Review Meeting

3. BlueBRIDGE 1st Review Meeting
WP3 Overview
4 Tasks
56 PMs
7 partners involved [TRUST-IT, CNR, UOA, FAO, I2S, CITE, PMbret]
7 Deliverables
5 Milestones
T3.1 Communication and outreach
T3.2 Stakeholder Engagement and Events
T.3.3 Best Practices & Socio-economic Impact
T3.4 Knowledge Transfer M1 M5 M9
M10
M12
M15
M18
M27
M28
M30
D3.1 Comm. & Stakeholder
Engagement plan
D3.2 Best practices: Interim report
D3.3 Training & Knowledge Transfer: Interim report
D3.4 Comm. &
Stakeholder Engagement: Interim report
D3.5 Best Practices
& Socio-economic impact: Final report
D3.6 Comm. & Stakeholder Engagement: Final report
D3.7 Training & Knowledge Transfer: Final Report
MS2 BlueBRIDGE Web Portal
MS12 eTraining web section & Training programme delivery
MS20 Stakeholder Engagement workshop
MS27 Stakeholder Engagement workshop
MS10 Stakeholder Engagement workshop
4 Deliverables & 3 Milestones achieved in the reporting period
BlueBRIDGE 1st Review Meeting

4. BlueBRIDGE 1st Review Meeting
WP3 Objectives
Blue Growth
D3.1 Comm. & Stakeholder
Engagement plan
T3.1
Raising awareness of BlueBRIDGE results & its offer among key stakeholders
Creating an international, multi-disciplinary community interested in uptake of BlueBRIDGE services
eInfra & ICT
Education
BlueBRIDGE Stakeholders
Building strategic alliances in Europe & globally
Training target users on usage & benefits of BlueBRIDGE solutions
Creating best practices for BlueBRIDGE knowledge transfer
Educating stakeholders on different challenges surrounding BlueBRIDGE and the impact they could have on society at large
6 strategic objectives to raise awareness on BlueBRIDGE outcomes and to ensure uptake of BlueBRIDGE tools & services among key stakeholders, in the 3 focus thematic domains
BlueBRIDGE 1st Review Meeting

5. Results from Outreach & Impact (Task 3.1)
ACTIVITIES
Implementation of the BlueBRIDGE website (
RESULTS
11,615 views
9 newsletters delivered to stakeholders
Reaching for international audiences, by means of 60 news, 9 interviews, 28 presentations, 9 newsletters, 2 articles, 2 reports, 1 survey, 2 use cases, 6 scientific papers
Targeted promotional material produced bearing in mind target stakeholders
Effective branding awareness creation (4 fliers, 5 posters, 2 pop up banners, giveaways)
MS2 BlueBRIDGE Web Portal
D3.4 Comm. & Stakeholder
Engagement: Interim report
Timely information provided to target stakeholders
BlueBRIDGE 1st Review Meeting

6. Results from Outreach & Impact (Task 3.1)
ACTIVITIES
RESULTS
An online community of 1,200+ relevant, engaged stakeholders
17 press clippings on aquaculture, fisheries & research sector channels
Consolidated synergies with 20 EU initiatives, projects, public bodies
Active engagement of stakeholders on social networks
33 Facebook posts
980 tweets
5 Linkedin posts
28 ppts on Slideshare
28 Google+ post
973 retweets & 664 Likes!
Outreach to target stakeholders through press & media
4 press releases
2 articles
Liaisons with Blue Growth & eInfra sectors
EGI-Engage
Attica prefecture
D3.4 Comm. & Stakeholder
Engagement: Interim report
The specific communication activities ensured a growing, engaged community of relevant stakeholders
BlueBRIDGE 1st Review Meeting

7. Results from stakeholder Engagement and Events (Task 3.2)
ACTIVITIES
EU Maritime Day, 18 May 2016, Turku, Finland
RESULTS
Around 100 relevant stakeholders engaged through the 4 BlueBRIDGE workshops
1 expression of interest from 1 SME and ongoing discussion with 4 aquafarming SMEs
Engagement of the most relevant representatives of the VREs and Blue Growth sector communities
Over 200 responses collected via the BlueBRIDGE online survey
40 participants; VREs recognised as future approach to address Blue Growth challenges.
Annual ICES Science Conf., 21 Sept 2016, Riga, Latvia
15 participants; engagement of the ICES stock assess. WGs; feedback on the stock assessment VRE.
VREs for the Open Science Cloud, 30 Sept 2016, Krakow, Poland
50 participants; engagement of the H2020 VRE projects; consensus on the BlueBRIDGE technological approach
How BlueBRIDGE data management services can support the marine & maritime sector, 13 Oct 2016, Brest, France
16 participants; announcement of the call for SMEs; 1 expression of interest from 1 SME
+ participation to over 30 external events
+ dissemination of the BlueBRIDGE survey to collect feedback on current data challenges & the BlueBRIDGE offer
MS10 Stakeholder Engagement workshop
D3.4 Comm. & Stakeholder
Engagement: Interim report
4 major workshops + participation to 30 external events, with overall excellent results in terms of engagement
BlueBRIDGE 1st Review Meeting

8. Results from Best Practices & Socio-economic Impact (T3.3)
ACTIVITIES
RESULTS
1 Best Practices Interim Report setting the scene for the final deliverable D3.5 Best Practices & Socio-economic Impact (M27)
Description of the current challenges and existing best practices within the 4 BlueBRIDGE pillars
Best practices definition and explanation of how BlueBRIDGE will benefit from them
Definition of the methodology that will be adopted to identify and document best practices
First consultation with the Pillar Managers
CHALLENGES
find or produce quality data & robust models to estimate biological parameters;
data access limitations;
computing capacity limitations;
data-poor stocks;
Etc.
BEST PRACTICES
Common, open, formats for the exchange of data among stakeholders or / and processes;
Common APIs for interoperability of services;
Etc.
D3.2 Best Practices: Interim report
Defined a methodology to document and share best practices with users from the Blue Growth sector and beyond
BlueBRIDGE 1st Review Meeting

9. Results from Knowledge Transfer (T3.4)
ACTIVITIES
SMEs
Blue Growth & Research Sector
RESULTS
Over 280 Blue Growth and research sectors stakeholders educated on the benefits of adopting the BlueBRIDGE services
Over 60 private companies engaged through the BlueBRIDGE survey; 1 expression of interest for the call for SMEs
Creation of the right messaging to engage SMEs
Engagement of the PMBret network (online survey + f2f meetings + SeaTech Week workshop)
Enagegement of greek aquafarms (f2f meetings)
Set the basis for a larger engagement: Launch of the call for SMEs
WP8 training courses (See D8.1). Main topics: Stock assess.; Design and Analysis; Ecological /ecosystem modeling tools; EwE; eInfras & VREs; R; etc.
7 f2f knowledge transfer workshops
MS12 eTraining web section & Training programme delivery
Creation of the demo «Analysis of a species distribution»
Set up of an eTraining web section
D3.3 Training & Knowledge Transfer: Interim report
Effective training & knowledge transfer activities, onboarding potential target users
BlueBRIDGE 1st Review Meeting

10. WP3 Key Performance Indicators
Name
KPI Target EoP
Achieved M15
Produce a detailed Comm. & Diss. Strategy Plan for the project duration 2
Average monthly visits to BlueBRIDGE web platform
500
800
Twitter Followers
400
426
Linkedin Connections
1118
Slideshare ppts 40 28
Google+ contacts 50 12
Generation of 50 press clippings 17
Dissemination of promotional material at events
8 fliers; 5 posters; 2 pop up banners; 1 catalogue of services at 20 events
4 fliers
5 posters
2 pop up banners
33 events
Webinars 1
Name
KPI Target EoP
Achieved M15
Videos 2
Scientific papers
30 (of which 20 OA)
10 scientific papers
4 OA publications
5 different scientific journals
1 section on the web platform
Monthly newsletters 30
9 newsletters (opening rate 22%)
Workshops
3 workshops (40 participants each)
4 BlueBRIDGE workshops
100 relevant stakeholder engaged
Set up eTraining section
1 with at least 10% of the overall visits to the website
1 with 1% of the overall visits to the website
Profiled database
1000 contacts
1650 contacts
Practical guides/manuals 4
f2f training events
2 f2f (30 pax)
9 f2f WP3 training & knowledge transfer event
Over 300 potential users engaged
All End-of-Project WP3 KPIs related to community engagement have already been achieved in M15!
BlueBRIDGE 1st Review Meeting

11. BlueBRIDGE 1st Review Meeting
WP3: Conclusions (M1-M15)
Stakeholders provided with timely & quality information on the BlueBRIDGE project results and its offer
Effective stakeholder engagement & a growing community established, showing relevance of BlueBRIDGE
This paves the way for an even more impactful second period
Laid the basis of a multiplier effect by educating potential end-users, including SMEs
The basis for an efficient best practices identification have been set
At the end of the first reporting period, many of the end-of-project KPIs have already been achieved
Concrete communication and knowledge transfer milestones have been achieved for an even more ambitious second period
BlueBRIDGE 1st Review Meeting

12. WP3 Plans for next 6 Months
Outreach & Impact
Stakeholder Eng. & Events
Best Practices
Knowledge Transfer
JAN-17
Use Case booklet
Documenting Collaborations
Targeted communication (incl. animated video)
Preparation of the catalogue of VREs/Services
11th Jan Workshop; focus: Policy Makers, eInfras, Blue Growth
3rd April Workshop; focus: RDA community
Documenting new practices
Interviews with VRE managers on the description of the new solutions
Summary of pros /cons of the new solutions
Call for SMEs (Jan-March 2017)
Knowledge transfer workshops for the research sector (Datathon)
1 webinar
WP8 courses
eTraining material
FEBRUARY
MARCH
APRIL
MAY
JUN-17
D3.4 Comm. & Stakeholder
Engagement: Interim report
Activities will focus on services & use cases to reinforce the benefits of BlueBRIDGE to target stakeholders, making sure their specific needs are addressed
BlueBRIDGE 1st Review Meeting

13. BlueBRIDGE 1st Review Meeting
Thank you
@BlueBridgeVREs
Sara Garavelli, Trust-IT Services
BlueBRIDGE Outreach Manager
BlueBRIDGE 1st Review Meeting