1. Impact of Creative Approaches for Teaching Vocabulary
ERFA Tagung 2017
nil tinar

2. Overview
Presenting the study carried out in the frame of the CAS Bili and which led to my final paper.

3. BSc. Business Administration (Geneva)
Education
Core Skills
BSc. Business Administration (Geneva)
MA Socio-Economy (Geneva with Erasmus in Berlin)
Teacher Training in process (CAS Bili 2016)
Multilingual: Turkish, English, French, German
Creative
Professional
10 years in the retail business
Research in Education (Integration and Education System in CH)
Teaching Economics, Business studies and Law in Zürich since 2013

4. Study objectives
Evaluating non-conventional methods for teaching vocabulary
Motivating BM1 Classes to test their English skills
Teaching technical terms in Marketing

5. Learning targets At the end of the lesson, learners had to be able to:
explain the difference between the five product life cycles (introduction, growth, maturity, saturation, decline)
justify why a product portfolio is useful for a company and correctly use the following terms: question marks, poor dogs, cash cows and stars when talking about products and name four concrete examples for those terms.
explain why using both tools (1. and 2.) in connection to one another for a company with diversified products is relevant.
find corresponding definitions of marketing terms out of a simple technical text.

6. Selected Vocabulary according to learning targets
Bold terms: repeated in the crossword
Blue terms: used for the puzzle in the

7. Audience

8. Procedure

9. Phase 1 – Task and Crossword

10. Technical terms within context

11. Crosswords Creating redundancy
Online software:

12. Phase 2 – Puzzle and word pairs
Students had a 15-minutes time slot to match words in German with their English translation and German explanation.
They monitor their results on their task sheets.

13. Monitoring their results in class

14. Results and outcomes

15. Class 1 and 4
Test results
Class 3
Class 2

16. Assessing the vocabulary a year later

18. Class 1: IT Learners
Half the learners remembered over 60% of the words
Highest score: Market, Customer, Cash product
Lowest score: Product life-cycles (28%) and earnings (28%)

19. Class 2: IT Learners (3Y)
93% of the learners remember over 75% of the words
Highest score: Market, Customer, star and poor dog product
Lowest score: Skimming pricing (60%), Penetration pricing (47%)

20. Class 3: Polymechanics Learners
68% of learners remember over 60% of the words
Highest score: Market, Customer, Bankrupt
Lowest score: earnings (25%), skimming pricing (63%), penetration pricing (38%)

21. Class 4:Health care learners
100% of the learners remember over 75% of the words
Highest score: Market, Customer, Bankrupt
Lowest score: earnings 54%, penetration pricing 46%

22. What can make bili easier?
Check out your framework (curriculum, school management goals) and set priorities
Gracefully making mistakes
Monitor their success and let them know
Make it fun for you, make it fun for them, set the level higher

23. For your attention