1. Describing Products Ima N. Kusmayanti (INK) English 2 (IEH4F2)
2016/2017
Retrieved on January 11th, 2016 from

2. Important Elements Identifying the problem Proposing a solution
Identifying the product
Explaining targeted consumers
Describing physical attributes
Stating the strengths
Pricing
Stating warranty period
Stating information on CP or outlets
Summary or call to action

3. Describing a product a. Firstly, identify problem.
Busy coffee lovers often have no time to make their own cup of coffee in the morning.
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4. Describing a product b. Propose a solution.
These coffee lovers need an automatic coffee mug so that they can enjoy their own hot coffee every morning.

5. Describing a product c. Identify the product.
This is a high-tech travel mug.
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6. Describing a product
d. Explain the use and who would benefit most (targeted consumer).
Making instant coffee is made easy with no stirring or filtering—perfect for any coffee lover who wishes to start their morning with joy.

7. Describing a product
e. Describe the physical attributes such as: size, color, shape, materials/ingredients used, texture, durability.
This high-tech travel mug takes
a 500ml ability of fluids,
cylindrical in shape,
made of stainless and unbreakable steel
comes in two colors– red and black.
rubberized material that takes for very easy grip, non-slip
and a base which is scrape resistant, damage-proof.

8. Describing a product
This high-tech travel mug takes a 500ml ability of fluids, cylindrical in shape, made of stainless and unbreakable steel and it comes in two colors– red and black. There is rubberized material that takes for very easy grip, non-slip and a base which is scrape resistant, damage-proof.

9. Describing a product f. State the strengths of the product.
The mug can be used up to three years for a week non-stop.

10. Describing a product g. State price and discounts.
The product is currently on offer at an unbeatable price.
The regular price is IDR ,-
If you buy today, the cost is only IDR ,-

11. Describing a product h. State warranty period.
This machine is under warranty for one year from the date of purchase.

12. Describing a product i. State product outlets/and/or contact person/s.
This brand of high-tech travel mug is available in all Ace Hardware stores.
You can contract Mr. Aries Pratama at

13. Describing a product j. Summarize or call for action.
It’s time to make your own coffee.
Grab this high-tech travel mug now.

14. Important Elements Identifying the problem Proposing a solution
Identifying the product
Explaining targeted consumers
Describing physical attributes
Stating the strengths
Pricing
Stating warranty period
Stating information on CP or outlets
Summary or call to action

15. Useful Phrases Ima N. Kusmayanti (INK) English 2 (IEH4F2) 2016/2017
Retrieved on January 11th, 2016 from

16. Helpful Words:
Range
Practical
Convenience
Innovative
Pamper

17. Example…
A wide range of products is available at our outlets.

18. Example…
Not only is this product stylish, it is also very practical and easy to use.

19. Example…
For your convenience, we have arranged for free door- to-door deliveries throughout Indonesia, especially Bandung if you place an order at our website in the next two weeks.

20. Example…
This product is specially designed to pamper you because we know that you deserve to be spoilt every now and then.

21. Example…
This state-of-the-art creation is available to you in a variety of innovative designs.

22. Helpful Phrases value for money. too good to be true,.
unbeatable bargain
a cut above
while stocks last.

23. Example…
At a time when we all need to be careful with our spending, this product is undoubtedly value for money.

24. Example…
If you think that this is too good to be true, come visit us at our outlets nationwide to try this amazing product for yourselves.

25. Example…
This is truly an unbeatable bargain for anyone who is looking for an entertainment unit that does everything but find a date for you.

26. Example…
This newest addition to our range of cellular phones is without the slightest doubt, a cut above the rest.

27. Example…
Our products are selling like hot-cakes. The free umbrella for the purchase of selected items will only be available while stocks last.

28. Grammar at a Glance-1
The Simple Present Tense is the most commonly used tense when describing a product.
The flash disc is available in three sizes. (SP)
The phones come in four colors. (SP)

29. Grammar at a Glance-2
Modals are used especially when giving options related to the product.
You should change the ink in the printer once in two months. (M)
All dissatisfied customers may return goods within seven days of purchase. (M)

30. Don’t be confused with…
made in is to describe the origin of the product. Examples:
i) This phone is made in South Korea.

31. Don’t be confused with…
made of / made out of is used when we can see the original materials used for making the object. Examples:
i) This handbag is made of crocodile skin.
ii) He built a house which was made out of Lego bricks.

32. Don’t be confused with…
made from is used when we cannot see the original ingredients. Examples:
i) This cake is made from flour, eggs butter and sugar.
ii) Bronze is made from copper and tin.

33. Don’t be confused with…
made with is used to mention an important ingredient (but not usually the largest ingredient) in the product. Examples:
i) This pasta is made with fresh eggs.
ii) Our yoghurt is made with fresh fruit.

34. Reference
Zamri, Noor D. M. (2013). English for Business Purposes (Product & Services). Retrieved on January 11th, 2016 from
kissmetric.com. (2016). How To Write Seductive Sales Copy Like Apple. Retrieved on January 11th, 2016 from

35. Now, it’s your turn to describe your product.