2. OUTLINE What is Communication? Communication Models
NSO’s and Internal and External Communication
What is Advocacy?
NSO’s and Advocacy
Communicating for Advocacy
Major Challenges
Good / Better / Best Practices (you choose)

3. What is Communication?
Communication is the process of sending and receiving messages/information from one part (sender), via one or more channels, to another (Receiver)
It thus involves: Sender, Message, Channel(s) and Receiver.
Communication can be:
Written, Non-Verbal or Verbal (or Oral).
Face-to-face (interpersonal) or not
There may or may not be noise involved

4. Communication Models (There are many)

5. that employees follow a shared vision and values,
NSO’S and internal and external communication Internal Communication (1)
For effective communication networks within the organization one must ensure:
that employees follow a shared vision and values,
that information and communication channels are kept open and transparent
that employees be consulted and mobilized around the organization’s activities and priorities (STATSCAN, July 2016, p 16)

6. NSO’S and internal and external communication Internal Communication (2)
Proper Internal Communication is necessary (but not sufficient) to keep the machinery of the NSO going and according to the UN (Handbook of Statistical Organization, 2003) can take place (where and when there is a strong corporate culture) through such mechanisms as:
newsletters,
the Intranet,
periodic meetings ( inter alia of the Chief statistician with senior and middle-level managers)
Periodic Divisional and Sectional meetings
Mind you, generally you have to be strong from within first, before you can take on the outside world.

7. NSO’S and internal and external communication External Communication
This is a matter of communicating with “Stakeholders”. (according to Paris 21, NSDS Workshop in Paramaribo, October 2009, this is an umbrella concept)
It presumes that the NSO pursuits the following objectives (partly borrowed from Statscan 2016, p 223):
Efficiently and effectively update all stakeholders on program results and official statistics
Project a positive image of the NSO / combat unjust criticism
Generate interest and encourage all stakeholders to take part in the NSO’s surveys.
Generate interest and encourage all stakeholders to properly use the NSO’s (high quality / fit for purpose) statistical outputs

8. What is Advocacy?
Advocacy is persuading key people, who can make a difference, to support your cause (Paris 21, Oct 2009) and it entails:
Lobbying those who can make a difference (Great example: Prime Minister Dr. the Rt. Honourable Keith Mitchell is our Champion in the Region; see the Action Plan for Statistics)
Communicating with stakeholders
Dissemination: providing and promoting access to statistical information (will come back to this)

9. NSO’S and Advocacy (Develop an advocacy strategy and action plan)
Advocacy aims: what are you advocating for?
Advocacy to whom – who can make a difference to achieving advocacy aims?
Advocacy key messages – what will motivate each to do what?
Advocacy materials - brochures, .ppt slides, giveaways, jingles
Advocacy approaches, what will work best? (direct contact with media, special promos on popular radio & TV programmes, Internet contact with stakeholders)
Advocacy strategy and action plan

10. Communication for Advocacy A Virtuous Circle (thanks again to Paris21)
4/13/2018
Communication for Advocacy A Virtuous Circle (thanks again to Paris21)
Better
Statistics
Increased
demand
Increased,
better spent
resources
Better
coordination 10

11. Major Challenges (1)
We have to distinguish different situations to look at challenges, because the situation will certainly influence the extent in which the challenges impact us.
Is the NSO semi-autonomous?
Is the NSO not semi-autonomous but the Chief has sufficient high standing and autonomy?
Is the NSO not semi-autonomous and the Chief doesn’t have sufficient high standing or autonomy?
Does the NSO have its own PR and Information unit ?
Does it HAVE to use the Government and/or Parent Ministry Information Service?

12. Major Challenges (2)
Fragmented and basically unstructured statistical system
Insufficient Funds (for general operations and statistical activities) and often among the first to suffer from government budget cuts
Salaries not competitive, so always at risk of losing good staff
Shortage of staff (quantitative and qualitative)
Use of ancient / obsolete (computer) technologies
Inappropriate Office Space
Some NSOs need permission from authorities to organize a Press Conference or to disseminate a press release
NSO sometimes becomes the scapegoat when the economy is in a downturn (NSO is bearer of bad news, NSO did not provide essential information in time to combat problems, NSO … you can continue the list)

13. Good/Better/Best Practices (1)
The Key Words are:
Know your users (try to satisfy them)
Variety (of dissemination media and of communication modes)
High Quality / Fit for purpose Statistics
Transparency
Impartial and convenient Access (whilst always adhering to confidentiality)

14. Good/Better/Best Practices (2)
Use the internet / your website
Properly prioritize your work so that you can do more with less, if necessary, and maintain relevance
Set up / Invest in your own Research Unit (statistics / NOT policy)
Set up your own PR & Information Unit …
Always combat improper news about the NSO
Always educate (and entertain?) stakeholders
Cooperate and Collaborate (MOUs, etc.)
Always support the regional approach: United we stand, divided we fall (see success of the Action Plan for Statistics with CARICOM Heads of States)

15. Good/Better/Best Practices (3) Two examples from Suriname

16. Selected References _____________________________________
Mitchell, K. Dr. the Rt. Honourable and SCCS (2016): Action Plan for Statistics
National Research Council (2005): Principles & Practices for a Federal Statistical Agency
Paris21(2009): NSDS October 2009 Workshop in Suriname materials
Paris21 (2015): A Road Map for a Country-led Data Revolution
Statistics Canada (July 2016): Compendium of Management Practices for Statistical Organizations from Statistics Canada’s International Statistical fellowship Program
UN (2003): Handbook of Statistical Organization
Websites (accessed 27 August 2016)
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QUESTIONS????