1. A JCDecaux
Christmas
Moments That Matter

2. What’s Trending? TECH TRAVEL TECH TRAVEL MOBILE MOBILE PREMIUM FMCG
Wearables was the biggest growing category
from last year
TECH
Consumers are increasingly favouring experiences with holidays, the second
highest growing gift
TRAVEL
TECH
TRAVEL
Mobile has fast become the way consumers purchase and research gifts
MOBILE
MOBILE
PREMIUM
FMCG
Christmas FMCG is all about upgrading as we see consumers go premium for their grocery shop
PREMIUM
FMCG
Source: YouGov; Google Trends (most searched for tech products 2016).

3. Peak Times for Different Categories
21st Nov
19th Dec
Start
Peak
Alcohol
3rd Oct
19th Dec
Start
Peak
Clothing
17th Oct
19th Dec
Start
Peak
Entertainment
28th Nov
19th Dec
Start
Peak
Meat
5th Dec
19th Dec
Start
Peak
Frozen
19th Dec
19th Dec
Start
Peak
Bakery
Source: dunnhumby 2016 data

4. Where People Bought their Groceries Last Year
Source: Kantar World Panel January 1st 2017