1. How to
GROW
Your business with Tree and Shrub

2. Table of Contents 1
Why Utilize a Tree and Shrub Program to Build Your Business? 2
How to Marketing Tree and Shrub Programs 3
Outbound Marketing Campaigns 4
Inbound Marketing Campaigns 5
Free Tools For Marketing Your Tree and Shrub Campaign 6
How to Price Out Tree and Shrub Applications 7
What Materials Will You Need?
Title of the book

3. Why Utilize a Tree and Shrub Program to Build Your Business?
id you know that you could expect 10 to 30% of your a current customers to sign up for tree and shrub applications?
Not to mention the fact that adding an additional revenue source to current customers means boosting profit margin (More effective ROI on marketing).
It’s like new found money!
Your current customers are your low hanging fruit (contacts that are the easiest to sell to). Think about it. Your customers already know and trust your brand; they also care deeply for their landscapes or they wouldn’t be paying for lawn fertilization to begin with.
Why wouldn’t they want tree and shrub applications too?
How to Grow Your Company With Tree and Shrub

4. How Do You Market Tree and Shrub Applications?
ow that you know what materials to use and how to price out an estimate, we can get to the fun part: MARKETING your tree and shrub applications to current customers.
In the past, Holganix customers have reported a higher ROI on marketing dollars spent when upselling to current customers. That means when you market tree and shrub applications you are making more bang for your buck.
A well-rounded and balanced marketing campaign will include both outbound marketing and inbound marketing. It will also touch customers 3 to 4 times, with each touch spaced out by 2 to 3 weeks.
How to Grow Your Company With Tree and Shrub

5. Keep in mind that sending out a single post card is not going to get you the ROI you are looking for. Customers buy when their pain for the program is at their highest, so consistently keeping your brand top of mind is key.
To ensure that your tree and shrub marketing campaign is running on track, Download our marketing campaign calendar.
Outbound Marketing
Your outbound marketing campaign might include direct mail followed by telemarketing to increase your return on investment.
You can take three different avenues when considering a direct mail route. First, you can send out prepay letters for the remainder of services along with tree and shrub applications to current customers. Another option is to send a prepay letter specifically for tree and shrub applications.
Click here to access script you can include in your prepay discussing the benefits of tree and shrub applications.
And yet a third option is to send out a postcard to current customers.
Click here for a free postcard we will customize with your logo, contact information and offers.
No matter the direct mail or telemarketing route you decide to pursue, be sure you include an offer to entice customers to give your tree and shrub program a try. One of our favorite offers is including a free winterizer application.
How to Grow Your Company With Tree and Shrub

6. Inbound Marketing
An ideal marketing campaign for tree and shrub would not just include outbound marketing strategies, but would also contain inbound marketing campaigns as well.
Right before mailing your post cards and prepay letters, consider sending an newsletter or blog post to current customers, highlighting the benefits received from tree and shrub applications.
Never done an marketing campaign? Check out MyEmma or Constant Contact; both marketing platforms include tons of tracking information to help monitor your ROI.
Check out our blog post for tips on marketing here.
How to Grow Your Company With Tree and Shrub

7. Free Tools For Marketing Your Tree and Shrub Campaign
Also consider tweeting and posting two or three times per week on the benefits of tree and shrub applications during your marketing campaign.
Need some inspiration with which to craft your fabulous newsletter, blog or social media post?
Check out these key benefits to tree and shrub programs.
Free Tools For Marketing Your Tree and Shrub Campaign F
or additional materials to utilize for your tree and shrub campaign download our Tree and Shrub In a Box. What can you expect from your tree and shrub in a box?
Stealable video explaining tree and shrub benefits to use on your blog, blasts or website.
A letter to mail to customers
Tailored social media posts discussing tree and shrub
And 10 other marketing pieces for you to R&D (Rip Off and Duplicate!)
How to Grow Your Company With Tree and Shrub

8. How to Price Out Tree and Shrub Applications
ren’t sure how to conduct a tree and shrub estimate for current clients? Don’t worry-we’ve got your back! Here are three options to help you provide tree and shrub pricing.
Once you’ve selected the best estimating system for your business, be sure to differentiate your quote from the competition by noting that your company utilizes Holganix, a 100% organic, probiotic solution to plant care.
1.  Block Pricing Method
The first estimating system utilizes a simple block pricing method. In other words, if a customer is paying between $200 and $300 per
How to Grow Your Company With Tree and Shrub

9. 2. Metric Based Method 3. Point System
year for lawn applications, they would be charged $x for their tree and shrub applications, etc. 
2. Metric Based Method
The second option is to provide quotes for customers based on two metrics: a truck stop/visit and a time fee (labor and material used). Each time your truck stops at a house, it costs you about $45 to $60 depending on your region.
3. Point System
The third option is to base pricing off of a point system that coincides with the size of your customer’s trees and shrubs. Just have your technicians tally up the points to decide what price point to offer. Each price point equals a set dollar value you decide based on current costs. They can conduct estimates while doing lawn applications or on a rainy day when applications aren’t possible.
Download our tree and shrub chart as a pricing guide for utilizing the point system. 
How to Grow Your Company With Tree and Shrub

10. What materials will you need?
ree and Shrub Programs usually consist of 4 to 8 rounds depending on your region.
In addition to the basics (truck, labor and sprayer), you’ll need to load up on material to treat your tree and shrub customers. Materials should consist of the following:
1. Plant probiotic
Utilizing a plant probiotic (like Holganix) will allow you to cut back on your synthetic inputs while promoting sustained plant health and soil fertility.
Holganix in specific also aids in lessening transplant shock, reducing
How to Grow Your Company With Tree and Shrub

11. plant loss and replacement costs
plant loss and replacement costs. Furthermore, you’ll increase root mass, allowing for better uptake of water, minerals and nutrients, while reducing plant disease susceptibility due to Chitin, Trichoderma and Streptomyces components.
2. Pesticides
When it comes to pesticides, double-check your local regulations. In general from a chemical standpoint, merit is a well-rounded pesticide that you can drastically reduce when using in conjunction with Holganix (recommend 20% of label rate).
If you are going organic, check out cedar oil. It won’t affect your beneficial critters like ladybugs and honeybees and will help your trees and shrubs build a natural defense against disease and insects. When used with Holganix, cedar oil can also be reduced while its maintaining effectiveness.
How to Grow Your Company With Tree and Shrub

12. Free Tools For Marketing Your Tree and Shrub Campaign
or additional materials to utilize for your tree and shrub campaign download our Tree and Shrub In a Box. What can you expect from your tree and shrub in a box?
Stealable video explaining tree and shrub benefits to use on your blog, blasts or website.
A letter to mail to customers
Tailored social media posts discussing tree and shrub
And 10 other marketing pieces for you to R&D (Rip Off and Duplicate!)
How to Grow Your Company With Tree and Shrub

13. About Holganix www.Holganix.com 866-56-EARTH
Because Holganix balances the soil ecosystem, builds strong roots and grows healthier more resilient plants, fertilizer users are able to drastically cut back on chemical use while promoting an overall healthier plant. With Holganix, you’ll see an increase in rooting, plant/ crop yield, and boost in the plant’s natural immune system, protecting the plant against disease, insect and weather induced stresses.
We have dedicated our company to the understanding of soil science, exploring the soil food web and soil microorganisms to pioneer plant probiotics and bionutritional plant products.
The Holganix Research and Development Team consists of scientists with patents and works with teams of scientific advisors and university researchers to validate and optimize Holganix technology.
Holganix is field and lab tested, for proven and reliable results in plant performance. University studies have researched and validated Holganix's performance advantage. Holganix products have been tested in the field by organic farmers, top tier PGA golf courses, professional sports fields and some of the world’s largest lawn care companies.
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