1. Marketing Presentation
OUR PLAN TO LIST AND SELL YOUR HOME
Prepared for:
ANN & JOE ANDERSON
1234 Main St. | Rockford, IL 61114

2. Let’s Get Started I will: serve as your Project Manager.
be your advocate at every step in the process.
understand your objectives.
keep you informed always.
communicate in a manner YOU want.

3. Your Project Manager (Introductory paragraph here.) Name
Company Information
Contact Information
Website/
Years in business
Education
Designations
Organizations
(Introductory paragraph here.)

4. “ What they’re saying… Testimonial text here. Testimonial text here.
- Client Name, City
Testimonial text here.
- Client Name, City
Testimonial text here.
- Client Name, City

5. Why Dickerson & Nieman Why Dickerson & Nieman
We are number one in our market in service AND volume
We will find more buyers for your home
We find the RIGHT house for YOU

6. 34% 34% 96% $140,613 $118,333 Why Dickerson & Nieman
List Price to Sale Price
We will get you the maximum value for your property.
34%
Of all MLS Listings sold in 2016 were sold by Dickerson & Nieman
$140,613
Average Price of Listings Sold by Dickerson & Nieman
34%
Our Listings Sold by Our Agents
$118,333
Average Price of Listings Sold by Our Competitors
When Dickerson & Nieman Plants a sign, things really begin to happen!
Paragon Statistics 2016 Sales Data

7. Why Dickerson & Nieman We service Boone, Ogle & Winnebago Counties
We were established in 1964
We are independent of any franchise.
We are locally managed with 5 offices: Belvidere, Byron, Oregon, Rockford & Roscoe
We are a traditional company rooted and involved in our communities – A home-grown company with regional impact.

8. Why Dickerson & Nieman HOW DO WE MAKE IT HAPPEN?
Our TEAM of 145 Professional Real Estate Brokers
Our TEAM of Professional Staff
Our NETWORK of lenders, title companies and lawyers
Our NETWORK of local service providers
Your Project Manager - ME

9. Price too low and you lose the value.
Asking price vs. selling price
Strategically pricing your home to get it sold for the most money in the least amount of time
Every property will sell and has the potential to sell quickly.
Price is the No. 1 factor controlling this outcome.
Price too low and you lose the value.
Price too high and you lose the buyers.

10. The Price Derivative What influences your property’s value:
Condition, Cleanliness and Showmanship
Your Agent’s Comparative Market Analysis (CMA)
Things that do not influence your property's value:
What you paid for the home.
How much you need to make from the sale.
What friends, relatives and neighbors say it is worth.

11. Is Your Price on Target?

12. Recent sale comparables
A snapshot of comparable homes sold recently in your area.
Address of Comp. 1 List Price I Sale Price I DOM
Address of Comp. 2 List Price I Sale Price I DOM
Address of Comp. 3 List Price I Sale Price I DOM 3

13. Currently listed comparables
A snapshot of comparable homes on the market in your area.
Address of Comp. 1 List Price I DOM
Address of Comp. 2 List Price I DOM
Address of Comp. 3 List Price I DOM 3

14. Competitive market analysis
Your Home: <address inserted here> 3

15. Who Controls Marketability of Your Property?
Marketing & Buyers
Who Controls Marketability of Your Property?
YOU CONTROL
Condition of Property
Price
Terms
Availability
Marketing and Promotion
DICKERSON & NIEMAN CONTROLS
NO ONE CONTROLS
Location
Similar Homes on the Market
Economic Conditions

16. How we make your home stand out
More agents gives YOU more signs, more social media reach and more buyers.
Along with our NETWORK of Agents and Partners, we market your home in many other ways.
We get your listing on the Internet where the majority of buyers start shopping as quickly as possible; sending it out to all of the major real estate search sites.
Dickerson & Nieman sells a very high percentage of our own listings. Many times we have access to new listings or buyers BEFORE they are advertised!
Online and print marketing campaigns are kept current to keep your listing sharp.

17. Putting #1 to work for you!
Marketing & Buyers
Putting #1 to work for you!
In addition to my efforts, the associates in my office may be assisting me in locating buyers, showing and selling your home.
Our office will tour your home as soon as it is listed with us. (Tour days determined by geographic location)
We are CONNECTED to each other and connect buyers and sellers quickly!
We use our company’s Internet forum “Dickerson411” to get the word out to our TEAM about new listings and buyers right away!

18. Marketing & Buyers REAL ESTATE IS LOCAL
In the Midwest, people move an average of just 10 miles.
(2016 NAR Buyer and Seller Profile)
Local and regional buyers make up half of the market.
Dickerson & Nieman Realtors has been part of this area’s market for over 50 years and knows your neighborhood.
Our knowledge allows us to price, market and sell your home effectively.
Open Houses are posted to the Internet where more consumers are starting their local search.
Those who know the neighborhood may refer their friends to your Open House.

19. Marketing & Buyers The Internet Matters!
In 2016, Buyers found the home they PURCHASED here:
The Internet Matters!
• 88% of home buyers use the Internet to search for their home 2%
BUILDER
1% SELLER
34 %
REAL ESTATE AGENT 4%
FRIEND
• Reach the widest audience of potential buyers 8%
SIGN
• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date
51%
INTERNET
1% - NEWS PAPER
LESS THAN 1% - HOME BOOK/MAGAZINE
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2016

20. Marketing & Buyers 2016 Profile of Home Buyers & Sellers – Tech Trends
9 in 10 buyers used the Internet at some point while looking for a home.
Over half of buyers started their home search online.
42% of 2016 buyers first found the home they purchased online.
HALF of home buyers used a mobile phone or tablet to search for a home.
27% of mobile searchers reported they found the home they ultimately purchased with a mobile device.
realtor.org/HBS

21. Marketing & Buyers We are Connected! We are Everywhere!
/DickersonNieman
/DNRealtors
/+DickersonNieman
/DickersonNieman
blog.dickersonnieman.com
We are Everywhere!
Social Media is kept current with Community and Industry information with attention to Search Engine Optimization a priority.
Listing Information is kept updated and pushed to all major real estate search engines.

22. Home Selling Process Begin Process CMA Listing Signed Photos
Comparative Market Analysis
Listing Signed
Photos
Data to Office
Data to MLS
Office Tour
Contact Prospects
Internet & Ad Database
Showings & Open House
Internet & Print Marketing
Offer Received
Net Sheet
Negotiate
Contract Accepted
Earnest Money
Continue to Transaction Process
Inspections

23. Contract to Close Transaction Process Processing Mortgage Co.
Credit Report
Rejection
Underwriting
Loan
Approval
Appraisal
HOME
Verifications
Underwriting
Title Company
Assemble Papers
Settlement

24. Thank You Let’s get started!
Selling your home is a task I take very seriously.
The fact that you have considered me to help you accomplish this means the world to me!
The attached packet will give you everything you need to start the process.
I am here as your Project Manager with the goal of helping you achieve your objectives. With me and Dickerson & Nieman, you have aligned yourself with the experts in local markets AND in the process of guiding you to a successful real estate transaction.
Let’s get started!