1. Report 72.0 - 2nd Quarter Release -
Johannesburg
13 August 2013

2. General International Developments:
Q US Trends: Slight decrease.
Newspaper circulation declined again during the six months ended March 31, but the dip was slight, a major change from a few years ago, when print circulation dove sharply every time new data was released.
Weekday daily decreased by 0.7 percent during the reporting period.
Sunday circulation was down more, off 1.4 percent,
The newspaper circ. declines have eased since the AAM adopted new measurement guidelines for 2012, including the addition of digital editions, which include tablet or smartphone apps, PDF replicas, metered or restricted- access websites, or e-reader editions.
News orientated magazines continue to lose single copy sales.

3. Local Developments:
Marketing Association awakes.
Prompted by the announced intention by NAB to withdraw from SAARF the MA has reacted firmly to the thinly veiled threats to withhold the media owners research contribution. Could this result in clarity in terms of :
“whose money is it? Absolutely, albeit the solution could be a shared funding.
Could this renewed marketer interests spread to other platforms? Probably.
Could we see a completely new SAARF as we go into 2014? Certainly.
Are Marketers going to play a more significant role in shaping AMPS. RAMS, TAMS etc? Without a doubt.

4. General Local Developments:
TV FTA Explosion of options for 2013 / 2014
All indications are that SA marketers will be faced with 30+ FTA stations in and many more on Pay networks. The consequence will be:
Harder to build reach on this medium.
Increased cost of reach.
Opportunity will be created for other high reach media platforms to cash in on the chaos.
OOH Has been under measured.
AC Nielsen has been revealed for under measuring the advertising investment in OOH.
The suggestion is that the quantum is as much as 50%.

5. Rule Amendments effective 1st January 2013:
Amendment to definition of Single Copy Sales:
“Sales to the distributor /seller must be on a sale or return basis”

6. Membership Statistics:

7. Sector size ranked by average circulation– Quarter 2 2013:

8. Overall Economic Perspective
Comment:
Retail Sales increased by 2.8% in the 3 months ended April 2013, compared to the
prior year. The main contributors were retailers in textiles, clothing and footwear.
GDP at market prices increased by 1.9% year on year. The main increase was in
Agriculture, Forestry & Fishing.

9. 4 Year Total Newspaper Circulation Trend by Quarter:
Comment:
Total Newspapers decreased by 33,000 copies compared to the previous quarter.

10. 4 Year Category Trend by Quarter: Daily Newspapers
Comment:
Circulation has declined annually by 6.76% since 2009, equivalent to , 000 copies.
However, Q2 declined by 3.1% (47,000 copies), compared to Q

11. 4 Year Trend Analysis by Language Daily Newspapers
Comment:
English titles have declined by 7.6% annually (389, 000 copies) over the period.
Afrikaans titles have declined by 6.4% annually (89,000 copies) over the period.
Vernacular titles have increased by 2.9% annually (12,000 copies) over the period.

12. 4 Year Trend Analysis: Coastal vs Inland Daily Newspapers
Comment:
Inland circulation declined annually by 8% (364,000 copies) over the period. However Q2 only declined by 3% compared to Q1.
Coastal circulation declined annually by 4.3% (102,000 copies) over the period.

13. Titles Showing Largest Decline Daily NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Daily Sun
-17,53%
-3,13% 2
Star, The
-13,04%
-3,74% 3
Beeld, Daily
64 073
73 595
-12,94%
67 700
-5,36% 4
Pretoria News
17 750
20 316
-12,63%
18 775
-5,46%

14. 4 Year Category Trend by Quarter: Weekly Newspapers
Comment:
Weekly newspapers reflect an erratic performance but remained static over the period.
Q2, however, declined by 1% compared to Q1.

15. New Members / Removals Weekly Newspapers

16. Titles Showing Largest Growth Weekly NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Motorsport
World
7 502
3 319
126,03%
6 143
22,12% 2
Auto Week
9 245
8 877
4,15%
7890
17,17%

17. Titles Showing Largest Decline Weekly NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Ilanga
-16,90%
-8,55% 2
The
Zimbabwean
7 835
8 931
-12,27%
7 438
5,34%

18. 4 Year Category Trend by Quarter: Weekend Newspapers
Comment:
Circulation has declined annually by 4.3% (429,000 copies) over the period.
Q2 declined by 3.4 % (67,000 copies) compared to Q1.

19. 4 Year Trend Analysis by Language: Weekend Newspapers
Comment:
English titles have declined annually by 5.7% (402,000 copies) over the period.
Afrikaans titles have declined by annually by 5.1% (120,000 copies) over the period.
Vernacular titles have grown annually by 16.1% (94,000 copies) over the period.

20. Titles Showing Largest Growth Weekend NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Isolezwe ngoMgqibelo
79 874
76 127
4,92%
80 792
-1,14%

21. Titles Showing Largest Decline Weekend NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Ilanga Langesonto
59 152
77 345
-23,52%
61 198
-3,34% 2
Sunday Sun
-17,58%
0,84% 3
City Press
-17,38%
1,79% 4
Sondag
33 129
39 882
-16,93%
35 861
-7,62% 5
Beeld, Saturday
59 944
72 124
-16,89%
65 645
-8,68% 6
Volksblad - Saturday
18 076
21 605
-16,33%
20 234
-10,67%

22. 4 Year Category Trend by Quarter: Local Newspapers
Comment:
Local Newspapers have declined by 1.6% (32,000 copies) over the period.
Q2, however, declined by 2% (9,000 copies) compared to Q1.

23. Titles Showing Largest Growth Local NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Stellalander
4 259
3 910
8,93%
4442
-4,12% 2
Klerksdorp Rekord
16 809
15 683
7,18%
17149
-1,98% 3
Polokwane Observer
6 429
6 020
6,79%
6477
-0,74% 4
Hermanus Times
6 280
6 028
4,18%
6551
-4,14%

24. Titles Showing Largest Decline Local NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Palaborwa Herald
2 061
2 844
-27,53%
no submission 2
Grocotts Mail
1 738
2 314
-24,89%
2095
-17,04% 3
Our Times
1 657
2 142
-22,64%
1884
-12,05% 4
Limpopo Informant
2 138
2 739
-21,94%
2311
-7,49%

25. 4 Year Category Trend by Quarter: Hybrid Newspapers
Comment:
Circulation has increased annually by 3.9% (24,000 copies) over the period.
Q2, however, increased by 4.9% (8,000 copies) compared to Q1.

26. 4 Year Category Trend by Quarter: Free Newspapers
Comment:
Distribution has increased annually by 7.6% (1,509,000 copies) over the period,
although only increasing by 1.3% ( copies) in Q2, compared to Q1.

27. New Members / Removals Free Newspapers

28. Titles Showing Largest Growth Free NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Alex Pioneer
19 958
14 843
34,46%
19920
0,19% 2
Theewaterkloof Gazette (Formerly Kontreinuus Gaz.)
13 071
10 609
23,21%
10700
22,16% 3
Zululand Eyethu (formerly Eshowe Watch)
24 240
20 592
17,72%
24242
-0,01% 4
The Precinct Community News
33 893
29 320
15,60%
31392
7,97%

29. Titles Showing Largest Decline Free NewspapersNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Cosmos Gazette
14 950
24 950
-40,08%
14950
0,00% 2
Alex News
19 750
29 370
-32,75%
19553
1,01% 3
Ilembe Eyethu
19 942
28 931
-31,07%
19944
-0,01% 4
Noordwes Gazette
18 159
24 990
-27,33%
24990

30. 4 Year Magazine Circulation by Quarter
Comment:
Total magazines increased slightly (64,000 copies) over the previous quarter.
Consumer magazines decreased by 1.1% (70,000 copies) over the previous quarter.

31. 4 Year Category Trend by Quarter: Consumer Magazines
Comment:
Circulation declined annually by 0.8% (277,000 copies) over the period,
although performance over the past year has been particularly disappointing,
declining by 13% (930,000 copies).

32. New Members / Removals Consumer Magazines

33. Titles Showing Largest Growth Consumer MagazinesNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Kuier Combo (Annual)
23 077
357,21% 2
The Expatriate SA (Annual)
4 211
2 222
89,51% 3
SA Career Focus (Six Monthly)
4 393
2 384
84,27% 4
HQ Pony
8 230
5 030
63,62%
9990
-17,62%

34. Titles Showing Largest Decline Consumer MagazinesNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Compleat Golfer
11 075
21 349
-48,12%
14 638
-24,34% 2
SA India
3 346
6 201
-46,04%
No submission 3
Joburg Style (Annual)
16 504
27 818
-40,67% 4
Rolling Stone Magazine
7 405
12 377
-40,17%
7155
3,49%

35. 4 Year Category Trend by Quarter: Consumer Magazines - Home
Comment:
Circulation increased annually by 4.3% (116,000 copies) over the period.
Q2 decreased by 20,000 copies compared to Q1.

36. 4 Year Category Trend by Quarter: Consumer Magazines - Sport and Hobby
Comment:
Circulation increased by 1.9% annually (34,000 copies) over the period.
However, Q2 declined by 2.2% (10,000 copies) compared to Q1.

37. 4 Year Category Trend by Quarter: Consumer Magazines - Travel
Comment:
Circulation increased annually by 6% (64,000 copies) over the period,
although reflecting a considerable fluctuation between 2011 and 2012, resulting from erratic annual titles.

38. 4 Year Category Trend by Quarter: Consumer Magazines – Woman’s General
Comment:
This category has fluctuated considerably.
Circulation declined by 1.7% annually (116,000 copies) over the period, although
Q2 decreased by 4.2% (65,000 copies) compared to Q1.

39. 4 Year Category Trend by Quarter: Business to Business Magazines
Comment:
Circulation has decreased by 1.2% (65,000 copies) over the period. .

40. New Members / Removals Business to Business Magazines

41. Titles Showing Largest Growth Business to Business MagazinesNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
To Build (Annual)
8 886
5 361
65,75% 2
Business Brief (Six Monthly)
24 582
15 313
60,53% 3
Veeplaas
10 408
7 098
46,63%
10422
-0,13% 4
African Mines Handbook (Annual)
1 725
1 226
40,70% 5
South African Business (Annual)
19 702
14 193
38,81%

42. Titles Showing Largest Decline Business to Business MagazinesNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Sustain (Annual)
1 450
2 813
-48,45% 2
Technology in Architecture & Design (Six Monthly)
2 917
4 846
-39,81% 3
Business In Durban (Annual)
8 770
14 561
-39,77% 4
MIMS Guide to OTC Products (Annual)
1 778
2 654
-33,01%

43. 4 Year Category Trend by Quarter: B2B Magazines – Hospitality, Catering and Tourism
Comment:
Circulation declined annually by 12% (58,000 copies) over the period.

44. 4 Year Category Trend by Quarter: Custom Magazines
Comment:
Circulation increased annually by 2.7% (1.303,000 copies) over the period.
Q2 increased by 57, 000 copies compared to Q1.

45. New Members / Removals Custom Magazines

46. Titles Showing Largest Growth Custom MagazinesNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
TAXtalk
4 400
2 373
85,42%
2439
80,40% 2
Foschini Balanced Life
70 827
40 150
76,41%
65314
8,44% 3
onRoute (formerly G Tribe) (Annual)
12 190
8 888
37,15% 4
Foschini Soccer Club
81 857
61 833
32,38%
76465
7,05%

47. Titles Showing Largest Decline Custom MagazinesNo
Publication Name
TOTAL CIRCULATION
Corresponding Previous Period
Variance - Prior Year
Previous Quarter
Variance - Previous Quarter 1
Supersport Diary (Annual)
3 738
10 333
-63,82% 2
Geen & Richards Club (Annual)
4 648
10 756
-56,79% 3
J S E (annual)
13 242
28 778
-53,99% 4
Furniture City Club (Annual)
8 301
17 274
-51,95% 5
JD Group Club Magazines (A)
-44,92%
248731
-20,14%

48. 4 Year Category Trend by Quarter: Custom Magazines – Entertainment
Comment:
Circulation increased annually by 10.2% (941,000 copies) over the period,
and by 3.9% (117,000 copies) in Q2 compared to Q1.

49. 4 Year Category Trend by Quarter: Custom Magazines – Retail
Comment:
Circulation increased annually by 0.25% (150,000 copies) over the period,
although levelling off in Q2 compared to Q1.

50. 4 Year Category Trend by Quarter: Free Magazines
Comment:
Circulation declined annually by 17.9%, over the period.
Q2 increased by 28% (106,000 copies) compared to Q1, because of new titles.

51. Observations: General:
Perhaps it’s time for publishers to engage proactively with the industry and for print bodies to start promoting print. The recent Future of Media Conference highlighted the level of miscommunication and the amount of mischievous reporting being spread amongst marketers regarding the future of print
Print is alive but struggling in may areas and for a variety of reasons…apart from reader choice.
In summary Q reveals:
Daily Newspaper circulations declining…driven by inland titles with readers spoilt for choice. That said, the biggest declining titles Q2 on Q1 are down less than 5%.
Weekly Newspapers appear stable, but Ilanga is down 16% YOY and 8.5% on Q1.
Weekend Newspaper performance shows slowing rates of decline. Vernaculat titles still up 16% on but concerning to see 23% drop in Ilanga performance.

52. Observations: Local Newspapers continue to be stable.
Hybrids up 4.9%...impressive given the conditions.
Free Newspapers reflect a stable category position, albeit vital.
Alex Pioneer +34%; Alex News -32%
Waterkloof Gazette +32%
Consumer Magazines are down some 13%..which is disappointing.
Woman's General dropped 4.2% after two consecutive periods of category stability.
Kuier +33%
True Love – 24%, Real – 27%
Rooi Riose + 17% and Sarie -5%
In the next 90 days, much of what happens from a print advertising income perspective next year will be decided as briefs, strategies and final presentations are approved. If there is going to be change it needs to happen now.

53. Thank you.

54. - Transparency you can see -
Your ABC
- Transparency you can see -